Zhang Yiwu: The Winter Olympics are widely popular, which is the mainstream attitude of the world

The Winter Olympics have reached a climax, and the global impact of the Winter Olympics is still expanding. Olympic Broadcasting Service Company (OBS) said at a press conference on the 10th that the Beijing Winter Olympics has become the highest-rated Winter Olympics so far, and has written new records in terms of broadcast time, technology, content production methods and other aspects. On NBC's digital platform, the Beijing Winter Olympics also became the highest-rated Winter Olympics.

The record-breaking ratings are the strongest proof that the Beijing Winter Olympics are loved and welcomed by the global public. This is the mainstream attitude of the world. The attempts of some anti-China forces in the West to isolate themselves have long since ceased to be destroyed.

As the world's highest level of ice and snow sports, the Winter Olympics have its foundation of charm. But China's meticulous organization and smooth hosting have added a unique charm to the Winter Olympics. In addition to the wonderful events, the entire organization process of the event, the Chinese culture, the spiritual outlook of the Chinese embodied everywhere, including the concept of a community with a shared future for mankind, have been widely recognized and appreciated by the world.

People feel China's real efforts for the Olympic Movement and the selfless support of the Chinese public for the Winter Olympics, athletes and participants from many countries have shared their personal experiences at the Winter Olympics in social media, so that the global public can directly feel all aspects of the Beijing Winter Olympics, because there is no malicious processing link of some Western media, this communication and interaction is more real, so that more people have a good impression of China. The stunning display of the opening ceremony, the successful exit of the "ice pier", etc., are all indelible flash memories left by the Beijing Winter Olympics to the world.

The Winter Olympics are being held against the backdrop of the covid-19 pandemic, and many people have some doubts about whether the Winter Olympics can be held smoothly at the beginning, however, the smooth operation of the Winter Olympics and effective epidemic control have allowed people to focus on the excitement of the Winter Olympics itself.

At the Beijing Winter Olympics, people felt the Olympic spirit of faster, higher, stronger and more united, and realized the value of sports itself. At a time when the world is full of uncertainty and people are still quite anxious about the future, they feel the positive force of optimism through the Beijing Winter Olympics.

Some Western media wear colored glasses to smear the Current Winter Olympics, they are "shielding" the truth of the Winter Olympics. On the one hand, picking bones from eggs, or making things out of nothing, deliberately looking for or concocting negative news about the Winter Olympics, trying to make the foreign public feel bad about the Winter Olympics; on the other hand, fabricating lies that the attention of this Winter Olympics is not high, in order to argue the preconceived view that "this Winter Olympics is not worthy of attention". These moves proved to be completely futile.

We have seen that the global public has broken through the "shield" they have set and seen the real Winter Olympics. The ineffectiveness of "smear" is due to their violation of the truth. The fact that the Beijing Winter Olympics was held smoothly cannot be overturned in itself; the enthusiastic participation and positive affirmation of athletes from all over the world make it impossible for the glory of the Beijing Winter Olympics to be erased; the continuous achievement breakthroughs and various highlights of the Winter Olympics cannot be ignored. The Beijing Winter Olympics have more visibility, wider acceptance and higher reputation around the world. The embarrassing so-called "boycott" of a very few countries has become a joke. The positive reactions of their own athletes and the public have made the success of the Beijing Winter Olympics clearer.

Through diverse media coverage and extensive social media interaction, all aspects of the Winter Olympics, bit by bit, constitute a vivid picture that can be felt in concrete and perceptible, and their attractiveness and persuasiveness are incomparable to those of biased reports.

Through this Winter Olympic Games, China and Chinese have received a concrete, true and comprehensive presentation, allowing China and the world to complete a warm and positive interaction. (The author is a professor at Peking University)