Euler is a brand for female users, its black cat, white cat, good cat are all walking urban style, the size is not large, and the opening is also very flexible. Can't urban women drive a big car? Of course, Euler's new model, the Lightning Cat, is said to be available in the second quarter. The size of this car is really not small.
After seeing the Euler Lightning Cat, were you also confused by its round and rolling design? It looks like a very rounded look, similar to Euler's good cat. The transition from the roof to the rear of the car is also natural, with a slippery back design.
At first glance, it looks at best the level of a compact car. But in fact, its size has reached the size of a mid-size car.
Euler Lightning Cat, from the declaration information, learned that the length, width and height of the Euler Lightning Cat are 4871/1862/1500mm, the wheelbase is 2870mm, positioning medium-sized cars. And since it is a pure electric vehicle, the curb weight is also very large, reaching 2.34 tons. In terms of power, it is expected to be equipped with a drive motor with a maximum power of 150KW, which fully meets the demand, and as for the mileage, it has not yet been announced.
So after seeing such a size and power, do you still think it is a small car? Definitely not. And it certainly won't be particularly cheap either. I estimate that the price will vary depending on the size of the battery, and the price will be between 150,000 and 200,000 yuan.
Euler is a new energy vehicle brand under Great Wall Motors, in fact, it can also be seen as a "new force" brand. Through Euler we see a very different development path from other new energy vehicle brands.
Other new power companies like to launch flagship models up there, and then gradually introduce low-positioned, inexpensive models. Euler, on the other hand, launched an entry-level model first, and then slowly developed to the high-end.
Other new power companies like to position new energy vehicles as performance cars, and compete with Tesla and Porsche. Euler, on the other hand, started with a family car and slowly developed in the direction of performance.
The products of other new power companies are aimed at the male market, the ideal ONE is the milk daddy car, and Weilai has a queen co-driver. But Euler started from the female market and developed and designed products for female users.
Therefore, Euler has taken a very different development path from other new car-making companies, and from the current results, Euler is also quite successful.