【Pandora Pandora sales up 23% in 2021】
Pandora Pandora's full-year 2021 sales rose 23% year-on-year to DKK 23.4 billion (US$3.59 billion), a record high. In May 2021, Pandora announced a complete abandonment of natural diamonds in favor of cultivated diamonds, with the brand showing strong sales in the fourth quarter and full year of 2021. Its CEO, Alexander Lacik, says their investment in digital has paid off and the brand is loved by Gen Z consumers. The Pandora Brilliance collection, which contains cultivated diamond jewellery, has been tested in the UK market and has been well received. The series generated sales of DKK 20 million (USD 3.07 million) in the fourth quarter of 2021 and DKK 48 million (USD 7.38 million) for the full year.
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