Here it comes, here it comes! On February 10, local time, Manchester United Club officially announced the advertising sponsor of the team's training jersey chest.
As Mo Shao tweeted last week, blockchain platform company Tezos has become the latest sponsor partner of Red Devils, and its related LOGO and text have appeared on Red Devil training suits.
Manchester United officials have taken a series of player publicity photos, starting this Thursday, the Red Devils first team, women's football, reserve team, all levels of the echelon of the daily training equipment has the Tezos logo on the chest
The following is a large high-definition display
The photogenic effect of the Red Devils players wearing training uniforms
Manchester United's last training clothes advertising sponsor was AON (Aon), and the two sides signed an eight-year, £180 million contract in 2013, but AON not only sponsored Manchester United training uniforms, but also obtained the naming rights to the Carrington Training Base (Aon Training Centre). The sponsorship cost of training clothes is 120 million pounds, which is equivalent to 15 million pounds per year.
The Reds' contract with AON expires in the summer of 2021 and there were no further collaborations after last season. After 7 months of "naked running", Manchester United training clothes finally reached a cooperation agreement with blockchain operator Tezos.
According to BBC Manchester United correspondent SIMON STONE, Tezos paid Manchester United a sponsorship fee of up to 24 million pounds / year, and did not include the title of Carrington training base. The Manchester Evening News pointed out that Manchester United will look for a new sponsor to name carrington training base, which will be another considerable benefit for Manchester United.
If you look at the value of the contract, Manchester United's training clothes sponsorship income alone is more than the shirt advertising sponsorship income of some of the top five european league teams.
For example, in the 20 teams in Serie A, the Jeep sponsorship fee for the juve jersey chest advertisement is 45 million euros, and the advertising revenue of the 19 Serie A clubs behind Juve is not as good as the advertising revenue of manchester United training clothes. Florence 25 million euros, Inter 20 million euros, Sassuolo 18 million euros, Roma 12 million euros, AC Milan 10 million euros...
The reason why Manchester United has great commercial value is that Sir Alex Ferguson has built a solid Red Devils dynasty in the past 30 years, and has cultivated generations of Red Devils fans around the world, from Europe to North America, from Asia to Africa, from South America to Oceania, and there are fans wearing Manchester United jerseys everywhere. Manchester United's influence is there, which is not necessarily related to whether the CEO position is three or two.
Therefore, even if the Red Devils' court record is not good, the operation department can easily pull one sponsorship after another. It is hard to imagine that a team like Manchester United, which has been pulling the crotch for many years (since 2013, the Premier League has not won the championship again), its commercial value and revenue are still high, ranking in the TOP ranks.
And these have become the most important reasons why the Glazer family continues to suck blood, and United will not let go. Manchester United is the cash cow, the hen that lays the golden egg... So, with these lump sums of commercial sponsorship signings, should Manchester United fans be happy or sigh?