Since the expiry of their contract with Aon, United's training gowns have lost their chest ads. Although the team still has a poor record, however, due to the return of Ronaldo and the increase in the commercial value of the team, the club's new president Richard Arnold is expected to pull new sponsorship and end the state of training clothes "naked".
The Athletic reported that while Ed Woodward, the former club's executive vice-chairman, stepped down on Feb. 1, Arnold, who has also been commercial director in the past, has not disappointed, with a new contract for sponsorship fees of up to £20 million a year approaching negotiation.
Tezos, a new York-based blockchain platform, could become the main sponsor of Manchester United's training uniforms. Relevant information pointed out that Tezos was the first project to propose a "on-chain autonomy" solution, and its main network was officially launched in September 2018, and issued a token similar to Bitcoin's Tezos, referred to as "XTZ token". It is reported that Tezos' contract with Manchester United is ready, manchester united players have even taken new advertising photos, the British "Sun" said that Manchester United will soon officially announce the new sponsor.
United hope the new sponsorship will give fans hope and have declared that the club's ability to operate commercially will not diminish after Woodward leaves. Last year, Manchester United negotiated a £200 million sponsorship deal with British e-commerce giant The Hut Group, but the fans' public boycott of the owner's Glazer family was too fierce, scaring potential sponsors to abandon the contract. At the time, the Manchester United fan organization issued an open letter warning that any brand that sponsored the Red Devils would be boycotted by fans.
Subsequently, with a series of measures such as Woodward announcing his resignation, Glazer's overtures to fans and the return of C Ronaldo, the attitude of Manchester United fans has eased, and the club has successfully changed the main sponsor of the jersey chest. Therefore, now that the official announcement of the training suit sponsor, there is no longer much obstacle.
Manchester United's main shirt sponsor "TeamViewer" gives the club a sponsorship fee of 47 million pounds a year, worth a total of 235 million pounds, and the training clothes sponsorship fee is nearly half of its amount, which can be described as a successful transaction in the current economic situation in football. But Manchester United fans hope that the new sponsorship fee can be used for the club's transfer reinforcements, the purchase of new reinforcements such as new backs and other urgently needed on-the-spot positions, rather than being paid to the boss Glazer family as dividends, and the income that the 6 Greze brothers and sisters take from the club every year is exactly around 20 million pounds.
At the same time, Manchester United are also actively preparing for this summer's overseas visits to compete in an effort to win more appearance fees. Among them, the British "Times" revealed that Manchester United is likely to play a pre-season warm-up game in Bangkok, the capital of Thailand, and the opponent may be the old rival Liverpool, which will be a commercial game that attracts the attention of fans around the world.
The overseas version of the Premier League Double Reds, which is expected to take place in July, could bring millions of pounds in revenue to Manchester United. Manchester United and Liverpool are very popular in Asia, coupled with the appeal of superstars such as C Ronaldo and Salah, so this game will definitely be full of spectators. This season, United have suffered a 5-0 defeat at home to Liverpool, and the two teams will play the second leg of the Premier League at Anfield next month.