Behind the careful epidemic prevention of the Winter Olympics, this product is indispensable

The Winter Olympics, which attracted worldwide attention, are in full swing. Ice piers, Chinese romance, Winter Olympic Village food, Winter Olympic Village robots... From the mascot of the Winter Olympics to the opening ceremony to the environment of the Winter Olympic Village, the Chinese people have brought an Olympic festival with ice and snow to the world in the context of the heavy blow of the epidemic in global sports events with perseverance and commitment.

In addition to these visible hot searches, there are many imperceptible help, supporting the Winter Olympics in all aspects, for example, tens of thousands of air disinfection machines in the Winter Olympic Village have brought a strong and stable impetus to the Winter Olympics under the epidemic.

"Watch the sky eat", the air purifier growth is weak

In previous years, the increasingly serious problem of air pollution has promoted the rapid popularization of air purifiers. From 2010 to 2012, the retail sales of air purifiers in the mainland increased by 11.4%, 14.7% and 53.1% respectively year-on-year, and air purifiers ushered in explosive growth. However, with the improvement of air quality in the past two years, the air purifier market has shown a trend of continuous decline in sales, and data from Aowei Cloud Network shows that from 2017 to 2021, the retail volume of air purifiers in the mainland has decreased year by year, from 7.25 million units in 2017 to 3.83 million units in 2021.

While the retail volume of air purifiers has dropped significantly, the number of brands has also been greatly reduced. According to the data of Aowei Cloud Network, from 2018 to 2021, the number of brands in online channels decreased from 476 to 339, and in offline channels, the number of brands decreased from 110 to 79.

Some industry analysts believe that from the perspective of the general environment, whether it is outdoor smog or indoor formaldehyde, the current air quality in the mainland has been improved to a certain extent, so the main anti-haze and aldehyde removal function of the air purifier of "watching the sky to eat" is weak in the follow-up of demand growth momentum.

Although the current manufacturers have been constantly innovating in the function of air purifiers, such as integrating with humidification, aromatherapy, fresh air and other functions to further improve the air environment with composite functions; In terms of removing PM2.5, microorganisms, odor and other properties, it can further adsorb, decompose, and remove bacteria. However, with the increasing concern of consumers about the environment, especially under the impact of the epidemic in the past two years, people's demand for air purification products has been further upgraded from dehaze and aldehyde removal to healthy air for sterilization and disinfection, so in terms of improving air quality, air disinfection machines with more professional disinfection functions have met people's urgent needs for a healthy environment.

Disinfection equipment products gradually "household use"

Although the air disinfection machine and the air purifier seem to belong to the empty purification products, but specific to the actual classification, the air disinfection machine belongs to the disinfection equipment products, with a higher requirements than the home appliance product air purifier access threshold, that is, the enterprise that obtains the sanitation license of the disinfection product manufacturer can enter the air disinfection machine market. Whether it is a provincial health administrative department or a local health administrative department at or above the county level, it will carry out daily supervision and management of relevant air disinfection machine manufacturers.

In addition, enterprises must also pass the health safety evaluation and third-party authoritative agency testing, and then apply to the health administrative department for filing, before the sale of products, and the filing of relevant air disinfection machine products can be queried in the "National Disinfection Products Online Filing Information Service Platform". This also provides strong support for consumers to purchase products in the future.

Earlier, the air disinfection machine was mainly commercial, such as hospitals, shopping malls, airports, high-speed rail stations and other crowded public places, its volume, area is larger, the price is more expensive. However, with the entry of home appliance companies such as Panasonic, Gree, Sharp, Haier, etc. in recent years, air disinfection machines have begun to be civilianized and have become a helping product for consumers' home life.

Air disinfection machine becomes the new blue ocean?

At this stage, there are relatively few enterprises and models that lay out air disinfection machines, and they are in the market introduction stage. However, compared with the decline in sales of air purifiers in the past two years, the sales of air disinfection machines have increased under the stimulation of the epidemic. According to the data of Aowei Cloud Network, it is expected that the retail sales of air disinfection machines will increase by 19.5% year-on-year in 2021, and the retail sales will exceed 96 million yuan.

From the perspective of disinfection methods, ultraviolet air disinfection machines and plasma air disinfection machines are the two most common types of products at present. Ultraviolet disinfection is also one of the most widely used disinfection methods in home appliances, commonly used in water purification equipment, cleaning electrical appliances and other categories, with a wide irradiation area, fast disinfection speed of the advantages; Plasma air disinfection and purification technology is a new technology integrating physics, chemistry, biology and environmental science, using bipolar plasma electrostatic field to decompose and break down negatively charged bacteria, so that the controlled environment remains in a sterile and dust-free air state.

From the perspective of product function and design, it is not difficult to observe the household air disinfection machine products on the market in the past two years, and it is not difficult to find that it has significantly improved its original practicality. For example, the deep elimination of stubborn bacteria, in addition to the efficient removal rate of planktonic bacteria in the air, also has a significant removal effect on bacteria attached to the surface of furniture, toys, etc.; Compound function in one, humidification, deodorization in one; Using the principle of aerodynamics, the airflow circulation technology is added to the product, and the air circulation speed is accelerated with a wider angle of the air outlet design. While the products are improving, it also makes our air environment change to a healthier one.

From the perspective of consumers' concerns, in addition to paying attention to the disinfection and sterilization function of the product itself, it is also very important to the comprehensive function of the product, such as the use of babies, the elderly, the use of special groups of patients, intelligent functions, appearance design, etc. Based on this, one-key start, noise reduction design, intelligent induction and other functions are also landed on the air disinfection machine products, such as LED intelligent display, which can monitor odors and dust in the indoor air in real time, and understand the air status through the intuitive changes of the indicator light; Mute function to avoid interference with the user by running sound; Automatic induction function, automatically detect the indoor brightness, and adjust the brightness of the indicator light in a timely manner, without affecting the user's sleep. Although the current degree of intelligence of the air disinfection machine is still far less than that of other home appliances, it has a higher degree of adaptability in home use than before, and is developing towards the general trend of overall convenience, greening and intelligence of home appliances.

At present, whether from the sales volume of air disinfection machines or product functions, it seems to indicate that this is a new blue ocean of empty net products. But its "predecessor" air purifier after harvesting the dividends brought by smog, now gradually declining, how will the market prospect of air disinfection machines develop? As a consumption upgrade product under the epidemic, when enterprises are chasing this new outlet, how to support the development of products with more diversified composite functions, avoid the old road of "watching the sky and eating" of air purifiers, and further meet the multi-dimensional needs of consumers, while also educating consumers on products, it still takes time to explore and evolve.