With people's pursuit of a healthy lifestyle and the promotion of consumption upgrades, the air purifier market is gradually recovering its growth trend.
According to the data of Whale Staff, the comprehensive sales volume of air purifiers in the online market (Jingdong + Tmall + Taobao) in the first quarter of this year exceeded 900,000 pieces, an increase of 4% year-on-year; Sales exceeded 1.1 billion yuan, an increase of 19% over last year. It can be seen that the average market price of air purifiers is on an upward trend.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
In terms of market competition, there are currently three main camps in the air purifier industry.
The first camp is composed of strong domestic brands such as Xiaomi (Mijia), 352, and Midea, and it is also the mainstream camp in the domestic online market. In the first quarter of this year, Mijia air purifiers accounted for 16% of the online market sales, ranking first in the brand list. followed by 352 brands in China, accounting for about 10% of the market.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Among them, Mijia occupies the low-end market within 1,000 yuan by virtue of its high cost-effective advantage. In the hot list in the Q1 quarter, the sales volume of the Mijia 4lite air purifier (average price of 600 yuan) in Jingdong's self-operated stores exceeded 40,000 pieces, and the sales volume exceeded 24 million yuan. Other brands include Midea Z1 Pro, UORRIS and other popular models that are also relatively popular within 1,000 yuan.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
The second camp is the camp of foreign brands led by Honeywell, soleusair, IAM, etc., which also occupy an important position in the domestic market. According to the data, the market share of these brands is basically around 4%.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
The third part is a smaller air purifier company, focusing on low-end products, with weak competitiveness, but uneven product quality, and it may be difficult to maintain long-term development in the future.
Generally speaking, the air purifier industry is in a stage of rapid development, and with the advancement of technology and the diversification of consumer needs, air purifier products are bound to continue to innovate and reform, and develop towards the high-end market.
Therefore, the future air purifier market may face problems such as intensified competition, pressure of technological innovation and diversification of consumer demand, which requires brand companies to pay close attention to market dynamics (opponent dynamics) and consumer trends, strengthen R&D and innovation, improve product quality and user experience, and respond to future market challenges and opportunities.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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