According to Microsoft's previous announcement, Activision Blizzard CEO Bobby Kotick (Bobby Kotick) will officially leave today (December 29). Going forward, Activision Blizzard's management will be headed by Matt Booty, president of Xbox Game Content and Xbox Game Studios, and these changes will not affect the day-to-day work of most employees.
Caldek will have a large severance fee after leaving Activision Blizzard, after foreign media reported that he is considering investing in a stake in Premier League football club West Ham United.
Bobby Kotick joined Activision in 1990 when he and a partner bought a stake in the company, and after the company changed its name several times, he became CEO. During Kotick's tenure, Activision's successful merger with Blizzard led to exponential growth in the company's stock price, but its business style was also controversial.
Microsoft Xbox President Spencer paid tribute to Kotick, calling it a pillar of Activision Blizzard for years.
Whether it's Call of Duty, World of Warcraft, Candy Crush Saga, or any other game, his team has created countless classic IPs that have entertained hundreds of millions of players for decades. Thank you Bobby, thank you for his invaluable contributions to the industry, thank you for his cooperation on the acquisition and handover work, and I wish him and his family all the best in the next chapter. Spencer wrote.
In addition, after receiving the news of Caldecott's imminent departure, gamers around the world have expressed their joy on social media and should raise a glass to celebrate.
There are 2.8 billion mobile game users worldwide
From 2017 to 2021, the number of mobile game users around the world continued to rise. In 2021, the number of mobile game users worldwide was approximately 2.8 billion, a year-on-year increase of nearly 8%.
More than 50% of mobile game users in Asia Pacific
The Asia-Pacific region has the largest number of mobile gaming users, with 1.471 billion people; followed by the Middle East and Africa, with 395 million mobile gaming users; It ranks third in Europe with 409 million mobile gaming users.
The U.S. mobile gaming market is $27 billion
From 2017 to 2021, the size of the mobile gaming market in the United States continued to rise. In 2021, the U.S. mobile game market size was $27 billion, a year-on-year increase of 11.13%, accounting for 29% of the global mobile game market.
With the upgrading of smart terminals and the development of cloud computing, artificial intelligence, and AR/VR technologies, the commercial value of pan-entertainment IP such as literature, film and television, and animation continues to expand, and China's mobile game industry and other related industries will realize cross-border cooperation at multiple levels such as terminals, platforms, scenarios, and applications. In terms of going overseas, in the face of diversified overseas market demand, Chinese mobile game companies have been deeply engaged in RPG, shooting and SLG game fields, accelerated industrial layout and product investment, and continuously increased their overseas market share. It is estimated that the size of China's mobile game market will exceed 260 billion yuan in 2022 and 700 billion yuan in 2027, with a compound growth rate of 22% from 2022 to 2027.
Market capacity
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For more research and analysis of this industry, please refer to the "2023-2028 China Mobile Game Industry Market Prospect and Investment Strategic Planning Analysis Report" by Qianzhan Industry Research Institute
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