Nowadays, environmental pollution is becoming more and more serious, and the potential harm caused by pollutants cannot be ignored. With the growing concern about air quality and health issues, the popularity of air purifiers has increased dramatically. At present, the domestic online air purifier market is in a state of stable development.
According to the data of Whale Staff, the sales volume of air purifiers on the integrated e-commerce platform (Tmall Taobao Jingdong) in February totaled about 240,000 pieces, down 38% month-on-month and a slight decline year-on-year, and the cumulative sales volume was 320 million yuan, down 37% month-on-month and up 27% year-on-year. The year-on-year increase in sales is directly related to the increase in the average price of air purifiers, indicating that air purifiers are moving towards premiumization.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
With the development of the air purifier industry, more and more manufacturers have joined, including many excellent domestic brands. Specifically, there are Mijia, 352, Midea, Huawei Zhixuan and Shuxinfeng. Among them, Mijia's air purifiers occupy a large share of the market, accounting for about 16%.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
Combined with the change of price trend, the price of mainstream air purifiers in the current market is concentrated in 900 yuan and above, accounting for 82% of the market share. It is particularly noteworthy that the sales of air purifiers in the range of 700 to 900 yuan have grown rapidly, with a year-on-year increase of 68%. This trend indicates that mid-to-high-end purifiers will be more favored by consumers in the future, and the market potential is huge.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
From the perspective of best-selling products, there are a total of five products that are representative of the brand on the list.
Mijia 4Pro air purifier is the best-selling, with an average price of about 1100 yuan, Shuxinfeng T2 air purifier ranks second, with an average price of about 3600 yuan, 352X88C purifier has become the most expensive hot-selling product, with an average price of about 5600 yuan, Midea KJ650G-RX600 PRO air purifier ranks in the middle price segment, with an average price of about 2700 yuan, and Honey Cat air purifier is aimed at specific user groups, with an average price of about 4599 yuan.
*The data comes from Whale Staff (obtained and counted from public sources, and the data is for reference only)
We will continue to monitor and report on whether the online air purifier market landscape will change in the coming months, whether prices will show new trends, and whether the industry as a whole will continue to improve.
The data of Whale Staff comes from public channels, and the data acquisition and statistics may be incomplete, which is for reference only.
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