In recent years, in accordance with the development concept of integrating urban and rural production and city, gucheng village in Sandaoyan Town, Pidu District, with the goal of building "China's first birdcage town" and "ancient city birdcage industrialization development base", with the purpose of solving the employment of surplus rural labor force and promoting farmers' income and prosperity, giving full play to resource advantages, accelerating industrial restructuring, innovating agricultural development models, vigorously developing characteristic industries, and empowering rural revitalization.
Recently, the Rural Work Conference of the Sichuan Provincial Party Committee read out the "Decision of the Sichuan Provincial Party Committee and the Sichuan Provincial People's Government on Naming the Advanced Counties (Cities, Districts), Counties (Cities, Districts), Key Counties (Cities, Districts), Advanced Townships, Demonstration Villages, and Key Outstanding Villages in Sichuan Province in 2021", and Gucheng Village was awarded the "2021 Sichuan Rural Revitalization Demonstration Village".
Inheriting intangible cultural heritage skills and empowering rural revitalization
Bamboo bird cages are unique cultural memories and skill inheritance of Gucheng Village, and have been included in the List of Intangible Cultural Heritage of Sichuan Province due to the exquisite skills of the craftsmen in the jurisdiction.
On February 8, with the warm spring sun, the reporter came to the Ancient City Birdcage Culture Museum located in the ancient city village, and in the studio on the third floor, Wang Mingwen, a provincial non-hereditary heir, was rushing to make a handmade bird cage made by the customer. According to Wang Mingwen, spring is the season of revival of all things, so it is also the peak season for bird cage sales. At present, in addition to completing some existing bird cage orders, craftsmen are also developing some new cultural and creative products, such as bird cage ornaments, storage boxes, flower baskets, hand strings, etc., and at the same time, combined with the way of live streaming with goods, selling products on the basis of promoting intangible cultural heritage, bringing more benefits to villagers.
"Handmade birdcage weaving is the main characteristic industry of the ancient city village, and the personnel engaged in bird cage weaving radiate 300 people from the 5 societies in the village. After murakami built the Birdcage Museum, it provided a birdcage display platform for all craftsmen, as well as a platform for skill exchange, a commodity trading platform, and a cultural inheritance platform. In addition, through the Birdcage Association, Murakami also regularly organizes birdcage craftsmen to learn and exchange birdcage making skills with each other, adopts the apprentice teaching mode, absorbs more young people to learn birdcage making, promotes the benign development of the birdcage industry, and increases the income of villagers. Gao Min, deputy secretary of the party committee of Gucheng Village, said.
The integrated development of agricultural and commercial culture and tourism stimulates the new vitality of rural revitalization
Exquisite thrush cages, small eight-square bird cages, atmospheric bamboo four joy cages... Step into the Ancient City Birdcage Culture Museum, where birdcages of different sizes are arranged one by one among the ancient bamboo colors. Since its completion in 2018, the production and sales of bird cages have also been moved here, and it has become a business site for craftsmen in the ancient city village.
While the birdcage IP gradually reflects the value of cultural tourism, how to aggregate "characteristic resources" to empower rural revitalization, the ancient city village is also constantly exploring. In the ancient city village, there is also the famous ruins of the ancient city, which belongs to the late Neolithic period and is speculated to be about 4,000 years old. Since 2018, Gucheng Village has built greenways around the walls of ancient city ruins, planted flowers and trees, created new scenes, and taken the construction of greenways as the traction, focusing on creating a beautiful and quiet, idyllic scenery, humanistic atmosphere and free opening to the public. Every year in April and May, the 100 acres of flowers in the heritage park form a unique landscape, attracting tourists from all over the world to punch in. Under the road of integrated development of culture and tourism, more consumption scenarios will also be unveiled one by one.
According to Ai Kui, secretary of the Party Committee of Gucheng Village, there are currently two projects under construction in Gucheng Village, one is Audi Smart Technology Co., Ltd., which integrates health and tourism, and the other is a music-themed homestay hotel LiuxianPan Island, which will be presented in the past two years. In addition, Gucheng Village will also build a high-quality, sustainable and sustainable ecological agricultural tourism tourism park. "In the next step, we will also rely on a previously launched Western Shu Intangible Cultural Heritage Cultural Tourism Route to integrate tourism resources such as the Sichuan Cuisine Museum and the Birdcage Cultural Corridor, promote the formation of a new brand of cultural tourism through non-genetic inheritance, and help the new development of rural revitalization." Ai Kui said.
Reporter Han Xuefei text/photo