Consumption reference丨 Although pig prices are still falling, the pork sector has risen sharply

21st Century Business Herald reporters He Hongyuan and Chen Sha reported

The pork sector seems to be coming out of the cold winter.

As of the close of trading on February 10, Makihara shares were reported at 61.62 yuan, up 5.01%; New Hope was reported at 17.93 yuan, up 5.04%; Wen's shares were reported at 21.98 yuan, up 2.66%; Tianbang shares were reported at 6.97 yuan, up 2.35%; Zhengbang Technology rose and stopped, closing at 7.85 yuan. It is worth mentioning that according to Wind data, the stock price of Makihara shares hit a new high in half a year, and the stock price of Wen's shares reached a new high in one year.

The rise in the sector is generally believed to be affected by the news that the pig food price has entered the "secondary warning range".

According to the monitoring of the National Development and Reform Commission, in the week of January 24-28, the national average pig food price ratio was 5.57:1, which was between 5:1 and 6:1 for three consecutive weeks, entering the secondary warning range of excessive decline set by the "Improving the Government Pork Reserve Adjustment Mechanism and Doing a Good Job in Ensuring Supply and Price Stability in the Pork Market". The National Development and Reform Commission will work with relevant departments to start the collection and storage of pork reserves as appropriate, and guide the local governments to carry out the collection and storage work in accordance with regulations.

The pig-to-food ratio is the ratio of the price of live pigs to the price of corn, which is the main feed for live pigs. According to the relevant regulations of the mainland, the ratio of pig prices to corn prices is 6 to 1, and pig breeding is basically at a breakeven point. The higher the pig-to-food ratio, the better the breeding profit, and vice versa.

Entering 2022, the performance of pig companies is worrying. On January 19, Makihara issued a 2021 performance forecast, the company expects the net profit attributable to the mother in 2021 to be between 6.5 billion and 8 billion yuan, down 70.86%-76.32% year-on-year; the operating income is expected to be between 77 billion yuan and 80 billion yuan, an increase of 24%-42% year-on-year.

On January 21, Wen's shares disclosed the 2021 performance forecast, the full year of 2021 pre-loss of 13 billion to 13.8 billion yuan, net profit is expected to fall by 275.06% to 285.84% over the same period last year.

On January 25, Tianbang shares disclosed that the 2021 performance forecast showed that the company is expected to achieve a net profit loss attributable to 3.5 billion yuan to 4 billion yuan during the reporting period, down 207.86% -223.27% from the same period last year.

On January 28, Zhengbang Technology released its 2021 annual performance forecast, saying that it expects the net profit attributable to shareholders of listed companies in 2021 to be a loss of 18.2 billion yuan – 19.7 billion yuan. Zhengbang Technology expects net profit after deducting non-recurring gains and losses to be 17.3 billion yuan – 18.8 billion yuan in 2021, down 388.57% - 413.59% from the same period last year.

On January 28, New Hope released its 2021 annual results forecast. Net profit attributable to shareholders of listed companies is expected to be a loss of 8.6 billion yuan – 9.6 billion yuan in 2021, 273.94% - 294.17% from the same period last year; and the net profit after deducting non-recurring gains and losses is expected to be 6.721 billion yuan – 7.721 billion yuan in 2021, down 204.72% - 220.31% from the same period last year.

Recently, pig prices have been falling.

According to the monitoring of the Ministry of Agriculture and Rural Affairs, as of 14:00 on February 10, the average price of pork in the national agricultural wholesale market was 21.15 yuan / kg, down 0.7% from the 9th. According to the data of China Pig Network, on February 10, the national average price of ternary pigs outside the pig was 13.34 yuan / kg, down 0.23 yuan / kg from the previous day; the national average price of the ternary inside the pig was 13.23 yuan / kg, down 0.05 yuan / kg from the previous day.

In the case of dismal performance last year and continuous decline in pig prices, the stock prices of listed pig companies have recently performed well, which may reflect the market's expectations for pig prices to some extent.

Guohai Securities pointed out that the pig price is in the second bottom of the W bottom process, the current pig price downward space is generally very limited, short-term farmers out of the barn rhythm changes and other factors will affect the pig price fluctuations, even if there is a stage of rebound, but as long as it is a loss, the inventory out of the clearance is continuing, is still in a very good configuration window period, the next monthly decline in the breeding sow will be the catalyst of the pig plate.

Tianfeng Securities also pointed out that according to the high point of pig output corresponding to the high point of the breeding sow stock, it is expected to reach the low point of the current cycle pig price around the middle of 2022.

May spring come as scheduled.

On February 10, the Shanghai Consumer 80 Index closed at 6557.85 points, down 0.65%.

Food and beverages

Zhenghong Technology: January pig sales revenue decreased by 42.05% month-on-month

On February 10, Zhenghong Technology issued an announcement that it sold 15,200 pigs in January, a decrease of 34.43% month-on-month and an increase of 2.18% year-on-year; sales revenue of 25.3542 million yuan, a decrease of 42.05% month-on-month and a year-on-year decrease of 50.99%. The main reason for the year-on-year decrease in the company's pig sales revenue this month is the decline in the sales price of the hog market.

Tang Renshen: The company launched an incentive assessment mechanism of "please leave without increasing income"

On February 10, according to the announcement of Tang Renshen's disclosure of the investor relations activity record table, in terms of the company's measures to motivate employees, the company implemented equity incentives with 60 million shares (accounting for 4.98% of the total share capital) in line with the principle of high wages, high efficiency and high performance is low cost, and raised the salaries of front-line employees by 10%. On the other hand, the company launched the incentive assessment mechanism of "no increase in income, please leave", proposed three major income source schemes of salary package, efficiency sharing award and profit sharing award for employees in the feed and meat industry sectors, and proposed three major income source schemes of salary package, efficiency sharing award and cost sharing award for employees in the aquaculture business sector.

Moutai Group has resumed work and production in an all-round way

On February 9, Guizhou Moutai WeChat public number news, Moutai Group held the fourth party committee (expanded) meeting in 2022, as of now, 1365 Moutai liquor national distribution unit sales outlets have resumed business and resumed 1360, 34 self-operated companies across the country have been open for business normally; Moutai sauce series wine national distributors have resumed work, the country's 102 sauce series wine experience centers have all opened; the group's Xijiu, wine, blueberry wine, health wine and other markets, have basically fully resumed business.

Guizhou will ensure that the added value of the liquor industry will increase by more than 20% this year

On February 9, Guizhou Daily published the "Report on the Implementation of the 2021 National Economic and Social Development Plan of Guizhou Province and the Draft National Economic and Social Development Plan for 2022". The "Report" proposes that in 2022, the control and ecological protection of the Production Area of the Chishui River Basin will be strengthened, the transformation and upgrading of small and medium-sized liquor enterprises will be promoted in accordance with the "three batches", and the Guizhou Sauce Fragrant Liquor Brand Fleet led by Moutai Liquor will be built to ensure that the added value of the liquor industry will increase by more than 20%.

McDonald's filed a trademark application for Metacosmos "Virtual Restaurant."

On February 10, according to media news, McDonald's may become the latest large brand to apply for a trademark for virtual goods and services in meta-universe. Local time on Wednesday, trademark lawyer Josh Gerben said on social platforms that McDonald's has filed 10 virtual restaurant trademark applications related to metacosms. On Feb. 4, McDonald's filed filings that included "operating a virtual restaurant featuring real and virtual goods" and "operating an online virtual restaurant that offers home delivery." The company also plans to register trademarks in its virtual McCafe for "online real and virtual concerts" and other entertainment services.

South Korea's McDonald's announced a price increase

On February 10, McDonald's in South Korea announced that it will raise the price of 30 dishes from the 17th of this month, ranging from 100 to 300 won (about 0.5-1.5 yuan). McDonald's sources said that due to the rise in raw material prices and international logistics costs, the prices of 30 dishes were raised by an average of 2.8%. It is understood that among the main dishes of McDonald's, the price of beef burgers will be raised from 2200 won to 2300 won, and the price of American coffee cups will be raised from 1700 won to 1900 won.

Akuan Food intends to impact A shares "instant noodles first shares"

Recently, Sichuan Baijia Akuan Food Industry Co., Ltd. officially disclosed its IPO prospectus and intends to be listed on the main board of the Shenzhen Stock Exchange. From 2018 to 2020 and the first half of 2021, the operating income of Akuan Food was 422 million yuan, 631 million yuan, 1.110 billion yuan and 593 million yuan, and the net profit was 6.0848 million yuan, 23.6485 million yuan, 76.2649 million yuan and 21.9294 million yuan, respectively.

The price of some of Master Kong's instant noodle products has increased

Recently, the retail price of Master Kong's "Classic Bag Noodle Series" was adjusted from 2.5 yuan / bag to 2.8 yuan / bag, officially opening the price increase. At the same time, Master Kong's "classic bag noodle series" has been fully upgraded: the amount of noodles and vegetables has been increased. For Master Kong, who occupies nearly 40% of the market share of the instant noodle market, this time he took the lead in jumping out of the price war, which is conducive to making the instant noodle market move towards the return of value.

Supermarket convenience

U.S. shareholders demanded that Japan's Chiwa and Yi sell department stores with sluggish performance

On February 9, according to media news, ValueAct Capital Management, a controlling shareholder of Japan's Qihe Yi and an American investment company, announced a reform plan on the 8th, the main content of which was to require the sale of sogo Seibu Department Store, which continued to have sluggish performance under Qihe Yi. The plan calls for the positioning of the convenience store business that is expected to develop as the core, and the withdrawal of other businesses is also included in the field of vision. For YoshiwaI's traditional business and the general supermarket Ito-Yokado, "Value Action" regards the low profit margin compared to other peers as a problem, and also requires a focus on food sales, including sales, for restructuring. In addition, the "Value Action" requires Qiheyi to transform into a board with more than half of the outside directors.

Entertainment games

In 2022, the total box office of Chinese films has exceeded the 10 billion mark

According to the data of Lighthouse Professional Edition, as of 21:17 on February 9, the total box office of cinema films (including pre-sales) in 2022 officially exceeded the 10 billion mark, taking 40 days, refreshing the record of the fastest annual box office in the history of Chinese films to break 10 billion.

Nintendo released 22 games

On February 10, Nintendo Nintendo, a well-known game platform manufacturer, held a new face-to-face meeting. At the meeting, Nintendo announced the production or release of 22 games. Among them, there are many classic game sequels such as "Fire Emblem: Wind and Snow Moon" and "Blade of alienity 3" that have aroused the pursuit of countless players. In addition, Mario Kart 8 Deluxe Edition, which has previously been a best-selling market, will also launch a new paid level to add DLC (new expansion pack), and will be added to the lineup of the Nintendo Switch Online expansion pack.

Institution: 15% increase in global ultra-casual mobile game downloads by 2021

On February 10, according to a report by market research institute SensorTower, the number of global mobile game downloads in 2021 will decline slightly compared with 2020. However, the annual download volume of global ultra-casual mobile games has increased by 15% to 13.7 billion, and the increase is mainly from Google Play. Asia became the largest market for hyper-casual games, contributing 36% of the download share, followed by Europe and Latin America.

The annual download volume in Latin America, represented by Brazil and Mexico, increased by as much as 27%, becoming the fastest growing market.

Microsoft has released guidelines for a new app store to secure approval for the acquisition of Activision Blizzard

On Wednesday, Microsoft announced new guidance for its app store, which includes open access to developers who meet privacy and security standards. At the same time, Microsoft also began to seek approval for its acquisition of Call of Duty developer Activision Blizzard.

Alibaba Daniel Zhang: Compliance management is the premise of enterprise development

On February 10, according to the Central Cyberspace Administration, on the afternoon of January 28, the Central Cyberspace Administration, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation, held a symposium on promoting the healthy and sustainable development of Internet enterprises. Daniel Zhang, chairman of the board and chief executive officer of Alibaba Group, said that standardization is for healthier development, and compliance management is the premise of enterprise development. Alibaba will strengthen its consumption strategy, launch bailout measures to help small and medium-sized enterprises develop, and focus on ecological goals to drive upstream, downstream and surrounding ecosystems to jointly reduce carbon through the platform.

Mysterious Oasis announces the completion of a new round of financing

On February 7, according to the NEWS OF MO OASIS WeChat public account, Mysterious Oasis received angel round financing, the amount of financing was not disclosed, and the investor was a superior blockchain accelerator. MO Oasis is a cultural and creative IP digital limited art e-commerce platform, focusing on cultural and creative IP in the blockchain, meta-universe and other fields of digital limited art and collectibles, and its main business segments cover the three major digital collectibles fields of cultural and creative IP digital collectibles, digital tide play hand-made and digital cultural and cultural exhibitions.

Luxury

Global retail sales of diamond jewelry will exceed pre-pandemic levels in 2021

On February 10, according to the latest report from Bain & Company and the Antwerp World Diamond Centre, global diamond jewelry retail sales in 2021 increased by 29% year-on-year and 11% from 2019. Diamond mining revenue surged 62% year-over-year and also increased 13% from 2019.

Prada appoints two new board members

On February 10, according to the Global Network, Prada recently announced at the shareholders' meeting that it appointed Pamela Culpepper and Anna Maria Rugarli as independent non-executive directors of the board of directors, increasing the number of board members to 11, of which the number of women increased to 5.

National gold consumption increased by 13% year-on-year during the Spring Festival

On February 9, according to the latest data released by the China Gold Association, during the 7 days of this year's Spring Festival holiday, the national demand for gold consumption was strong, an increase of 13% year-on-year, mainly due to festive factors driving consumer demand for gold.

Jil Sander's parent company, OTB Group, returned to pre-pandemic levels last year

On February 10, Italy's OTB Group released its 2021 financial report showing that its net sales in 2021 were nearly 1.5 billion euros (about 10.9 billion yuan), an increase of 16.2% over 2020 and basically the same as in 2019; the net profit reached 142 million euros (about 1 billion yuan), slightly higher than the level of the previous two years. At present, OTB Group has 80 stores in 16 cities in China and plans to double the number of stores in the next three years.

Clothing textiles

Antarctic E-commerce wholly owned the acquisition of 100 good clothing

On February 9, according to industrial and commercial information, Baijiahao (Shanghai) Fashion Co., Ltd., an affiliate of Baijiahao Clothing, underwent industrial and commercial changes, and the original shareholder TBH HONG KONG LIMITED withdrew, adding a new shareholder, Antarctic E-commerce, holding 100% of the shares. It is reported that basic house is one of the brands of Baijiahao Fashion Co., Ltd., a large multinational clothing company in South Korea, and opened its first store in China in December 2004.

Puma was fined 100,000 yuan for using minors as spokespersons

On February 9, according to the national enterprise credit information publicity system, puma (Shanghai) Trading Co., Ltd. recently added a new administrative penalty, the penalty unit is the Shanghai Huangpu District Market Supervision and Administration Bureau, the punishment is the use of minors under the age of 10 as advertising spokespersons, the penalty result is a fine of 100,000 yuan. According to reports, the company was established in 2005, the legal representative is Zhu Jingqian, the registered capital of 6.04 million US dollars, by PUMA HONG KONG LIMITED wholly owned.

Make-up and hairdressing

L'Oréal's Chinese market grew by more than 50% in the fourth quarter of 2021 compared to pre-pandemic

On February 9, local time, L'Oréal Group released its 2021 fiscal year report, during which the group's sales reached 32.29 billion euros (about 234.6 billion yuan), an increase of 15.3% year-on-year; operating profit rose 18.3% to 6.16 billion euros (about 44.75 billion yuan); net profit increased by 29% to 4.6 billion euros (about 33.4 billion yuan). According to the financial report, the revenue of the North Asian market during the period increased by 18.6% year-on-year. Among them, the Chinese market recorded double-digit growth, and the fourth quarter increased by more than 50% year-on-year compared with 2019.

Shiseido's overall performance has not yet returned to pre-pandemic levels

On February 9, Shiseido released its 2021 financial report. As of December 31, 2021, Shiseido recorded revenue of 1,035.2 billion yen (approximately RMB57 billion), an increase of 12.4% year-on-year; operating profit of 41.6 billion yen (approximately RMB2.3 billion), an increase of 177.9% year-on-year; and net profit attributable to the mother of 42.4 billion yen (approximately RMB2.3 billion), achieving a turnaround. However, Shiseido's overall performance has not yet returned to its pre-epidemic level. During the earnings period, Shiseido's sales in china reached 274.7 billion yen (about 15.1 billion yuan), an increase of 16.5% year-on-year, accounting for 26.6% of the Group's performance, almost the same as the 26.7% share of the Japanese domestic market.

Henkel announces the acquisition of Shiseido's professional hairdressing business in the Asia Pacific region

On February 9, Henkel announced that it has signed an agreement with the Shiseido Group to acquire its professional hairdressing business in the Asia-Pacific region. The acquisition includes licensed core brands such as Sublimic and Primience, a brand owned by Shiseido Professional. The Shiseido Group will retain a 20% stake in the legal entities in Japan.

Cultural tourism

Disney's fiscal first quarter revenue and earnings exceeded expectations

On February 10, Walt Disney Company released its earnings report showing that Disney's revenue for the first fiscal quarter was $21.82 billion, compared with $16.25 billion in the same period last year. Analysts had expected the company's revenue to be $20.27 billion. The fiscal first-quarter adjusted EPS was $1.06 and analysts expected $0.57. In addition, subscriptions to Disney+'s streaming service in the first fiscal quarter were better than expected, reversing the downward trend in subscriber numbers. Disney+ had 129.8 million subscribers at the end of the holiday season, up from 118.1 million in the previous fiscal quarter. The increase was higher than the 2.9 million in the previous quarter.

Disney, Sony and ViacomCBS are interested in competing for the rights to broadcast the Indian Cricket League

On February 9, according to media sources, the Indian Cricket Federation, the national regulator of Indian cricket matches, plans to officially bid for the broadcast and streaming rights of the Indian Cricket Super League for the next five years this week. The Indian Cricket Premier League is the most popular cricket league in India. According to sources involved in the bidding process, Walt Disney Company, Sony Pictures Networks India, Sony Pictures India's subsidiary, and Viacom18, a joint venture between ViacomCBS and Reliance Industries, all intend to participate in the bidding. Sources said the month-long bid was expected to close by late March.

WTTC predicts that U.S. tourism will recover in 2022

On February 10, the World Travel and Tourism Council (WTTC) predicted that the U.S. tourism industry could rebound strongly this year, contributing $2 trillion to U.S. GDP and surpassing pre-COVID-19 levels by 6.2 percent. U.S. domestic travel and tourism spending is expected to reach more than $1.1 trillion this year, 11.3 percent higher than pre-COVID-19 pandemic levels. International traveler spending in the U.S. is likely to grow by $113 billion this year to nearly $155 billion, slightly below (14 percent) 2019 levels. Employment in the sector is also likely to surpass pre-pandemic levels to nearly 16.8 million jobs, 200,000 jobs higher than pre-pandemic levels.

The China (Sanya) Intellectual Property Protection Center was officially put into operation

On February 9, according to the news released by Sanya's WeChat public account, recently, the State Intellectual Property Office officially approved the acceptance of the China (Sanya) Intellectual Property Protection Center, which is the first protection center approved by the State Intellectual Property Office in the Hainan Free Trade Port, marking the official operation of the Sanya Protection Center.

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