Fujian Province achieved tourism revenue of more than 7.6 billion yuan during the Spring Festival holidays

During the Spring Festival of the Year of the Tiger, the cultural and tourism system of Fujian Province coordinated the normalization of epidemic prevention and control and economic and social development, paid close attention to epidemic prevention and control and safe production, innovated the form of holiday cultural tourism services, enriched the supply of holiday cultural tourism products, launched the "Fu" cultural brand, and launched hot spring health tourism, urban leisure tourism, cultural experience tourism, festival folk tourism and other products that are popular with the masses. According to estimates, Fujian Province received a total of 16.6547 million tourists during the Spring Festival holidays, and achieved a total tourism income of 7.67 billion yuan.

In order to enliven the spring and holiday tourism market, various parts of Fujian Province have launched a number of cultural tourism measures to benefit the people, enrich the people's holiday life, and effectively stimulate the domestic demand for cultural tourism consumption. On the one hand, culture benefits the people and "sends blessings". Various localities have carried out various forms and wonderful theme festivals around the "Fu" culture, and the Cultural and Tourism System of Fujian Province has adopted a combination of online and offline methods to organize more than 300 excellent repertoire exhibitions, performances, and cultural activities to welcome and send "Fu" to the masses. On the other hand, tourism benefits the people "grounded". The Fujian Tourism Association launched the "Year of the Tiger Fumi Fuyu Bamin" activity, distributed 20,220 "Fuyou Cards" to netizens across the country free of charge, and launched four "Fu" cultural theme tourism routes, including the Blue Coastal Pro-Fu Tour, the Green Ecological Blessing Tour, the Ancient Folk Customs Nafu Tour, and the Red Classic Jifu Tour. Various localities have also launched boutique tourism routes, such as Putian City's focus on promoting 18 Putian Spring Tour Boutique Routes.

During the Spring Festival, the cultural tourism market in Fujian Province presented four major highlights:

First, peripheral tourism and outings have become the new mainstream, open scenic spots (points) such as parks and leisure blocks have become hot spots, urban leisure tourism has been popular, and local tourists from all over the province account for more than 60% during the Spring Festival holidays, and "visiting parks and seeking spring" has become the norm for the general public to travel leisurely during the Spring Festival.

Second, self-driving tours and parent-child tours have become a new trend. According to a third-party company survey, the proportion of self-guided tours among tourists in major scenic spots in the province exceeds 95%, of which the proportion of self-driving tours is 66.6%, and family travel has gradually become a new trend.

Third, hot spring health, ice and snow experience has become a new hot spot. Fuzhou City launched the "Hot Spring Capital, All People Happy Bubbles" - 2022 Fuzhou New Year Hot Spring Tourism Season Activities, Gui'an Hot Spring Conference Center Hotel more than 100 rooms are fully filled. During the Spring Festival, coinciding with the opening of the Beijing Winter Olympic Games, the popularity of ice and snow sports has heated up, and Ice and Snow Sports Experience Projects such as Curling have been launched in Xiamen and other places, attracting a large number of tourists.

Fourth, special night tours promote new consumption. Xiamen City launched the "Xiamen Light Map", which arranged 10 theme tourism routes for bright light life tours, covering cultural and tourism projects such as food night markets, light and shadow shows, performing arts performances, night tours at sea, shopping in business districts, etc., bringing citizens and tourists a multi-angle and all-round night tour experience. Sanming City launched a variety of night cultural tourism consumption formats, to create a city characteristic night tour brand, such as Shaxian District combined with Shaxian snack characteristics to open the "Taojin Night Market New Year Goods Street", tourists can participate in boiling noodles, boiling flat meat, steamed dumplings, making stew cans and other experience games related to Shaxian snack culture, attracting tourists to spend at night. (Reporter Zhang article)

Source: China Consumer Daily