Source: Taiwan Straits Network
Haicang, there are mountains, there are seas, there are lakes, there are islands. Global ecotourism has become another shining business card. (Photo by Wang Huoyan, reporter of this newspaper)
Haicang folk customs activities to send the king ship. (Photo by Lin Minghong)
Haicang Daping Mountain Park is picturesque. (Photo by Wang Huoyan, reporter of this newspaper)
Haicang is committed to creating a global eco-tourism model with multi-industry integration. (Photo by Dou Songjie)
According to a report by Xiamen Daily on February 11, the Year of the Tiger is blessed! The sea is full of tigers and tigers! Recently, the second batch of Fujian Province's global ecotourism demonstration counties (cities, districts) list was announced, and Xiamen Haicang District became the only 2 selected areas in the province in this batch of announcements, and is the only area in Xiamen in this batch of lists.
The new mission is on the shoulders. A new journey, set sail. For Haicang, this is a new opportunity, but also a challenge. This is not the end, but a new beginning.
In 2021, Haicang District will fully launch the creation of "Fujian Province's Global Eco-tourism Demonstration County (City, District)", deeply cultivate the advantages of ecological resources such as "mountains, seas, lakes and islands", and clearly put forward the development goal of building a "world-class ecological wellness bay area tourist destination". Since then, the global eco-tourism system in Haicang District has begun to advance steadily and steadily, and the characteristic "Fu" culture has bloomed brilliantly.
The sea is wide with fish leaping, and the sky is high for birds to fly. As the second batch of fujian province's full-scale eco-tourism demonstration areas, where is haicang "all"? Where is "Fan"? Let us interpret the code of global eco-tourism in Haicang District and feel the "Fu" culture with Haicang characteristics.
Cultural and tourism integration
High standards to create a global tourism model
Blessed people live in a blessed land, blessed land and blessed people live in a blessed land. Haicang is such a blessed land on earth surrounded by mountains and seas.
Haicang is located in the prominent part of the Golden Triangle area of Xiamen Zhangquan in southern Fujian, where the climate is suitable, the environment is beautiful, the industry is prosperous, with a beautiful coastline of ten kilometers long, it is the main state-level Taiwan investment zone in the mainland, the core area of the Xiamen Free Trade Zone, and has been rated as the first batch of demonstration areas for the construction of ecological civilization in the country, the national forest city, the marine ecological civilization demonstration zone, and the "2021 China's Top 100 Counties and Cities with the Most Development Potential". Haicang has a solid foundation for the development of global eco-tourism.
Led by the "integration of culture and tourism", Haicang promotes the development of global eco-tourism around the six elements of "eating, living, traveling, traveling, shopping and entertainment", and cultivates new advantages in the development of global eco-tourism by cultivating and guiding rural tourism, health tourism, industrial tourism, sports event tourism, cultural tourism and other products, and creates a global eco-tourism model with multi-industry integration.
Haicang's cultural tourism products are like a feast on the whole table, which makes people dazzled and dizzy.
Haicang District has built a number of leisure places such as Aluohai City Square, Tianhong Shopping Mall, seattle shopping mall, etc.; has a number of leisure and entertainment venues such as Haicang Bay Park, Maluan Bay Ribbon Park, Dapingshan Park, Dacheng Park; launched a number of Internet celebrity punch points such as "Paper Times" Bookstore, Lutang Academy, Miao Jixiang Xiangdao and so on; built Haicang Sports Center, Oriental (Xiamen) Golf and Country Club and other recreational places; cultivated a series of shared spaces such as Haicang Flower and Plant Industrial Park and Bodhi Flowers. While launching normalized cultural tourism activities, Haicang District also launched a series of activities in conjunction with important holidays, and successfully held the "Tonghua Festival" during the May Day holiday in 2021, with a total of 110 million views of the opening ceremony of the live media broadcast and nearly 100,000 tourists.
Next, Haicang will also carry out in-depth excavation of advantageous tourism resources in view of the brand positioning of "Xiamen Living Room Shanshui New Haicang", integrate elements such as culture, sports, and health care, and continuously improve the connotation of cultural tourism products. Further give play to the role of water shows, Cangjiang Theater, Haicang Avenue and other carriers, create night cultural tourism consumer products, and further stimulate the enthusiasm for cultural tourism consumption.
Brilliant night view of Haicang District. (Photo by Zhang Zhixian)
Innovative marketing
High-quality improvement of global travel services
Cross-Strait Baosheng Tzu Chi Cultural Tourism Festival, Cross-Strait Lohas Festival, Xiamen (Haicang) International Half Marathon, Xiamen (Haicang) Spartan Warrior Race, Xiamen (Haicang) Tianzhu Mountain Hiking Conference, Oriental Celebrity International Women's Professional Race, China Women's Open... Nowadays, this activity brand has become a business card of Haicang, they are like pearls strung together, so that Haicang's tourism shines brightly, showing the charming Haicang "style" to the outside world. This kind of style is a fashion model, a diversified style, an international style, a characteristic style, and a comfortable style.
Innovative style, not slogans, but details. Haicang core scenic spots to Haicang Bay - Maluan Bay along and Tianzhu Mountain, Daping Mountain, etc., visitors to Haicang will find that to these scenic spots (points) do not need to spend a penny to connect to the free network, because these attractions are in the form of urban parks for management and operation, the government bears the custody costs, all free to the public. Moreover, in many places in Haicang, there are urban service spaces that integrate public toilets, volunteer services, maternal and infant facilities and other services, providing great convenience for tourists and local residents free of charge, so that tourists can feel the comfort of the city.
Blessing the stars shine high, bless China. Next, Haicang will continue to grasp the details, take the distribution center as the starting point, improve the service capability of the Haicang tourism distribution service system, and provide better cultural and tourism public services for self-driving and independent tourists to adapt to the new trend of the development of the tourism market after the epidemic. (Reporter Ye Peng Correspondent Luo Chenjun)