Fan Xiaotian: Vigorously develop mass ice and snow sports and promote the development of the ice and snow economy

Text: Fan Xiaotian (The author is the chairman of the Five Joint Branches of Chaoyang District of China Minjian, Beijing Municipal Committee, and a member of the Theory and Practice Research Association of the Beijing Municipal Committee of the Chinese People's Political Consultative Conference)

"Ice and snow are also golden mountains and silver mountains." The Beijing Winter Olympics will certainly provide an excellent opportunity to ignite cold resources and promote the rapid development of China's ice and snow economy, and the hosting of the Beijing Winter Olympics will also drive the great development and prosperity of China's ice and snow sports industry and ice and snow economy. At present, we have achieved the goal of 346 million people on ice and snow, and the ice and snow resources throughout the country have been transformed into ice and snow culture and ice and snow economy, so that "cold resources" have heated up, and ice and snow resources must become a new driving force and new engine for promoting economic development.

First, seize the New Opportunities for the New Development of the Cultural and Creative Industry Driven by the Winter Olympics. The Beijing Winter Olympics were held only a few days ago, and inside the arena, various competitions were staged passionately and fiercely competed, and outside the arena, the "ice pier" was enthusiastic, and there was a "pier" that was difficult to find. The successful holding of a Winter Olympic Games is not only about the facilities and hardware of the venue, but also includes a lot of soft power display. How to seize the highly sought after enthusiasm of cultural and creative products in the Winter Olympics, continue to carry out the development of the cultural and creative industry after the Winter Olympics, the relevant departments should seize the opportunity, do a good job of planning and design in advance, take the initiative to dock cultural and creative enterprises, especially private large-scale cultural and creative entities, as soon as possible to introduce corresponding policies to the cultural and creative industry entities of large private enterprises and large capital to invest in small and medium-sized cultural and creative institutions to give support and guarantee, especially should focus on the implementation of policies in terms of technological innovation, product upgrading, focus on the introduction and use of enterprise talents, etc. Provide hard support and hard services for enterprises at the highest level, achieve the goal of large-scale production of products, and constantly adapt to the needs of personalized and innovative markets.

Second, plan well to develop mass ice and snow sports and promote the development of the ice and snow economy. "In China, ice and snow sports do not enter Shanhaiguan. If the ice and snow project can be promoted in Guannei, it is expected to bring 200 million to 300 million people to participate, thus igniting the torch of China's ice and snow sports. "It is necessary to promote the popularization of ice and snow sports throughout, vigorously develop mass ice and snow sports, improve the level of ice and snow sports competition, accelerate the development of the ice and snow industry, promote the development of winter mass sports, and enhance the people's physique." The preparation of the Beijing Winter Olympics ushered in a golden period of rapid development for China's ice and snow industry. Today, "driving 300 million people to participate in ice and snow sports" has turned from a vision into a reality, and has become a vivid portrayal of national progress and economic and social development.

This Spring Festival in 2022, because the Beijing Winter Olympics were held, in all directions, ski resorts, ice rinks, everywhere crowded with ice and snow experiencers, groups of three or five, helping the elderly and children, everywhere presented the passion and vitality of ice and snow, but also let the ice and snow venue related service agencies busy and happy. According to the big data of the tourism platform, since December 2021, the number of ticket bookings for ski resorts across the country has increased by 86% year-on-year, and skate shoes, ski clothes and skis have also become hot -selling "New Year's goods". Especially during this year's Spring Festival, the turnover of ice and snow sports equipment and equipment has increased by one to three times, and the ice and snow economy is rapidly bringing fire to the winter tourism market. "New Year goods" to become a new fashion, the relevant departments should actively publicize and guide, production enterprises should fully seize the favorable conditions of the domestic ice and snow mass sports market, take the market demand as the guide, grasp the supply of high-end markets, effectively come up with practical measures to do a good job in the supply of products and services in the innovative talent chain, and constantly improve the ability of various resources to adapt to the market configuration, keep improving, improve the technical level, and ensure the supply of common equipment and equipment for ice and snow sports for the masses such as skates, ski clothes, and skis that have passed the quality.

Third, step up the layout of ice and snow tourism projects and expand the consumption of ice and snow tourism. At present, there are 654 standard ice rinks and 803 ski resorts in the country, an increase of 317% and 41% compared with the successful bid for the Winter Olympics in 2015. In the 2020-2021 snow season, the number of ice and snow tourists nationwide will be 230 million, and the income of ice and snow tourism will be 390 billion yuan. By 2025, the mainland ice and snow industry is expected to reach a trillion yuan scale, and the ice and snow industry is becoming a new economic growth point. Under the strategy of "expanding from the south to the west and expanding to the east" of ice and snow sports, all localities should deeply understand its essence, combine local resource advantages and reality, step up the layout of ice and snow tourism projects, expand the consumption of ice and snow tourism, continuously innovate and expand the supply of ice and snow sports products and services, and break the time and space limitations of ice and snow sports. Guided by enriching the fun of ice and snow leisure tourism that tourists can enjoy in their daily lives, we will dig deep into the consumption potential of ice and snow tourism, promote the integration of ice and snow tourism with related industries, improve the level of public service capabilities of ice and snow tourism, and consolidate the foundation for the development of ice and snow tourism. Let ice and snow sports realize the transformation and upgrading from north to south, from winter to four seasons, from scale to quality, from niche competitive sports to popular fashion lifestyles. (Thursday, February 10, 2022 at 8:30)