Li County vigorously promotes the division of the city, new commercial circulation, and brand empowerment - the business economy of the county's commercial "leading county".

Huasheng Online All-media Reporter Li Jie Correspondent Liu Jie Cheng Xiaofeng

On April 24, Yucheng Aquatic Products Wholesale Bank in Sankenong Mall in Lixian County sent 60 tons of fresh fish to Yunnan. "The grapes, citrus and aquatic products in the Lishui Basin sell well all over the country, and Lixian County has become one of the distribution centers for agricultural and sideline products in the country. Deng Zeyun, general manager of Sanke Agricultural Mall, said that in the past two years of operation, more than 880 wholesalers of aquatic products, fruits and vegetables, grains and oils have been settled. Last year, the agricultural mall wholesaled nearly 400 tons of aquatic products every day, nearly 300 tons of fruits, vegetables, grains and oils, and the annual transaction volume exceeded 4 billion yuan.

In November 2023, the first county-level business innovation and development conference in the era of digital economy announced the list and cases of the first batch of 123 county-level commercial "leading counties" in the country, and 7 counties and cities including Youli County in Hunan Province were selected. Li Zhangbin, Secretary of the Party Leadership Group of the Li County Bureau of Commerce, introduced that in recent years, Li County has vigorously promoted the construction of the county-level commercial system, improved the county and township logistics and distribution system, guided the transformation and upgrading of commercial circulation enterprises, and ran out of the "acceleration" of high-quality development of county-level commerce.

The professional market stimulates the potential of urban and rural consumption

Lixian Yikun Lizhou International Automobile City FAW Toyota 4S store, exhibiting a variety of hot-selling cars. Xie Dongyang, the person in charge of the 4S store, said that in the first quarter of this year, the store sold 109 vehicles, a year-on-year increase of 24%.

In June 2023, Yikun Lizhou International Automobile City will be completed and put into operation. Lin Bin, the person in charge of the automobile city, said that more than 70 car companies have settled in the automobile city, which will concentrate on driving local automobile consumption, expanding the agglomeration effect, and attracting consumers in the surrounding districts and counties of Li County, Zhangjiajie, Hubei Songzi and other places.

In order to speed up the upgrading of consumption quality, at the beginning of 2023, Li County issued an implementation plan for the management of automobile business and service industries, comprehensively promoted the transfer of vehicles to the city in the county, and successively built professional markets such as Happy City Wanda Plaza, Sanke Agricultural Mall, Lizhou International Automobile City, and Huamei Lijia Dongxin Building Materials and Home Furnishing Plaza.

"Putting scattered operators into the professional market agglomeration operation is conducive to the professional market to become bigger and stronger. Li Zhangbin introduced that under the supervision of the discipline inspection department, the county has continuously optimized the business environment, continued to deepen the reform of "delegating power, delegating power, delegating power, and providing services" in the professional market, and focused on cultivating and stimulating the vitality of business entities. In 2023, the total retail sales of consumer goods in Li County will be 22.95 billion yuan.

"Li County's professional market radiates more than 10 neighboring counties such as Linli, Jinshi, Anxiang, Cili, Hubei Public Security and Songzi. Li Zhangbin said that the county implements the zoning and return to the city, cultivates a professional market, effectively controls the phenomenon of "dirty, messy and poor" outside the store, and turns the "difficulty" of urban management into a "bright spot" of economic prosperity. In the first quarter of this year, the total retail sales of consumer goods in Li County increased by 8.5% year-on-year.

In order to better stimulate the consumption potential, in recent years, Li County has continued to hold the New Year's Festival, the Spring Production and Marketing of Agricultural Products, the Lobster Festival, etc., igniting the city's "fireworks"; Hold automobile expos, clothing, shoes and hats exhibitions to stimulate consumption. At present, Li County is actively promoting the construction of commercial complexes, 15-minute convenient living circles, and county-level business and trade service systems, and continues to accelerate the integrated development of culture, tourism, commerce and other formats, so as to promote the steady growth of consumption.

Logistics + commerce, a new business circulation model drives consumption upgrading

After the rain in the valley, the 3,100 acres of sunshine roses of the Yellow River Grape Professional Cooperative began to thin branches and flowers. "A bumper harvest is in sight, plan sales channels in advance, and continue to cooperate with SF Express this year. Xiao Jinping, the person in charge of the cooperative, told reporters that last year, the cooperative expanded online sales channels and sent grapes to all parts of the country through SF Express, and the daily sales volume exceeded 50,000 kilograms in the peak season of grape sales.

"Li County's self-operated outlets, township agency points, and large planter cooperation points have covered the whole county. Last year, SF Express helped fruit farmers sell more than 40,000 tons of grapes. Cheng Jie, the person in charge of the grape project of Hunan SF Express Co., Ltd., introduced that in order to seize the market, in April this year, Hunan SF Express Co., Ltd. reached a cooperation intention with 78 large grape growers.

"Actively build a new business circulation model of 'logistics + commerce', and comprehensively promote the upgrading of county consumption. Zhu Yu, deputy director of the Standing Committee of the Li County People's Congress and deputy head of the county trade and logistics industry special group, said that in recent years, the county has built and renovated a number of county-level logistics distribution centers, township business centers and new rural convenience stores, and comprehensively opened up the "peripheral nerves" of rural logistics and distribution; Improve the county-level commercial circulation system, innovate the business and trade system, and continuously optimize and promote consumption upgrading.

Walking into Li County Shengmao Logistics Park, more than 10 trucks loaded with beer, high-quality rice, rapeseed oil and other products will be sent to Beijing, Guangdong, Zhejiang and other places. Li Pingsheng, the person in charge of the logistics park, said that at present, the logistics park is mainly stored with industrial and agricultural products such as Lizhou beer and sunshine roses, which are special products of Lixian County, with an annual cargo throughput of more than 100,000 tons and a cargo throughput value of more than 1 billion yuan.

In January 2022, Xiangdao Logistics Co., Ltd., Jinluo Town, Lixian County, was completed and put into operation, and the project built 3 railway lines and 11,000 square meters of storage facilities, with an annual throughput of 10 million tons of bulk cargo and 1.5 million TEUs of containers. At the same time, Lixian Post has built more than 470 postal express self-pickup sites in the county, giving full play to the advantages of the network, guiding logistics, express delivery, trade circulation and other enterprises to sink channels and services, opening up the "last mile" of logistics, and "refueling" the growth rate of the county's commercial and economic development.

Brand empowerment and new business formats promote the quality and expansion of consumption

Recently, the Taiqing Mountain Shuangshang Green Bud Tea Production Base in Ganxitan Town, Li County live broadcast tea picking and roasting tea. Sun Yunxiu, the provincial intangible cultural heritage inheritor of Taiqing Shuangshang Green Bud Tea Handmaking Skills, demonstrated tea-making skills while telling intangible cultural heritage stories to help spring tea sales.

"Taiqing Mountain Shuangshang Green Bud Tea, with a strong brand and excellent price, has become a golden business card of the Liyang Plain. Chen Qiuyan, head of Hunan Yuewang Shuangshang Tea Industry Co., Ltd., introduced that in September 2022, Li County released the regional public brand of "Lipin Warehouse", and Taiqingshan Shuangshang Green Bud Tea entered the "warehouse", and the products sold well online and offline, with annual sales of more than 120 million yuan.

In recent years, Li County has vigorously developed advantageous industries such as grain and oil, grapes, Chinese medicinal materials, aquatic products, and tea, cultivated regional public brands of agricultural products, and promoted industrial development and farmers' income. At present, there are more than 110 kinds of agricultural brands in the county, with annual sales of agricultural products exceeding 20 billion yuan, and the average premium of branded agricultural products exceeding 20%.

"Build a platform for branded agricultural products, build local consumer brands, continuously improve the construction of the supply chain system, and broaden online and offline sales channels. Li Zhangbin introduced that Li County held a four-season theme shopping festival and carried out a series of large-scale consumption promotion activities such as the Auto Expo to continue to stimulate consumption vitality. In 2023, Li County will carry out 157 consumption promotion activities throughout the year, driving consumption by 7.9 billion yuan.

In January 2022, Li County formulated the "Three-Year Action Plan for County Commerce", planning to build 14 county-level comprehensive business service centers and 8 county-level logistics distribution centers, and each township is equipped with at least 1 large and medium-sized supermarket, 1 large-scale logistics center of more than 500 square meters, 1 agricultural material center, 1 farmers' market, 1 agricultural product exhibition and e-commerce platform, and the county has achieved 100% coverage of rural convenience stores and express delivery stations.

"At present, the county's commercial system has been basically completed, and the county has built five large-scale business districts, including Wanda Plaza, Fortune Plaza, Happy City Central Street, Haomei Business District, and Vientiane Gold Street, and introduced complex commercial formats such as retail, cultural tourism, catering, and entertainment. This year, the total retail sales of consumer goods in Li County are expected to reach 24.6 billion yuan, a year-on-year growth rate of about 7.5%.

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