"I took three days off, and took my family to Chengdu for an in-depth tour during the 'May Day' holiday, and the child has been looking forward to it for a long time, and he is very excited. Ms. Xu from Tianjin said. This year's "May Day", many tourists chose the strategy of "please take 3 days off and 9 off" to get a long holiday of 9 days in a row. Meituan data also shows that Xi'an and Chengdu, as popular starting points for Northwest and West Sichuan ring tours, rank among the top 10 in the country in terms of "May Day" cultural tourism bookings.
The "holiday economy" is hot, reflecting the vitality and potential of the consumer market.
From the whole country to Chengdu, new consumption with culture and cross-border as the core is booming and full of vitality. On May 1, the dripping rain could not stop the enthusiasm of tourists, from online shopping to offline shopping malls, new scenes and new experiences in the consumer market emerged.
Rooted in Chengdu's local culture
New experiences and new scenes are favored by young people
Since ancient times, Chengdu has been established and prospered because of business. The abundant characteristic tourism resources are the foundation for the city to shape high-quality commercial consumption scenes. Combined with Chengdu's local culture, many business districts and brands have created many creative and dynamic activities this holiday season, bringing consumers a new shopping and leisure experience.
These new consumption scenarios can always find the imprint of Chengdu's cultural symbols.
Chengdu, as the hometown of giant pandas, in the context of the rising popularity of the giant panda economy and social platforms, Chengdu MixC has brought giant panda elements into this youth development business district and created a "PANDA PARTY" theme activity, so that foreign tourists can experience Chengdu's giant panda culture more closely. At the scene, the cute giant panda attracted a large number of citizens and tourists, and many children rushed to take photos with it.
Tourist Xiao Liu told reporters that she came to Chengdu for the third time to travel, this time I heard that the "giant panda concentration" in Vientiane City exceeded the standard, I like giant pandas very much, and often brush the video of the giant panda "Huahua" on Douyin, so I came to Vientiane City today to check in. "We also found a panda DIY workshop here, and there were hand-drums and band performances after dinner, so that a comfortable trip can really be considered an 'effective vacation'. ”
Whether you are eager to immerse yourself in the strong atmosphere of the national style and national tide, or want to feel the fashion and prosperity of the modern city, or yearn for the tranquility and beauty of nature, you can find your favorite pastime in Chengdu during this holiday.
For example, in the memory of the eastern suburbs of Chengdu Media Group, with the blessing of more than 60 rich and interesting online and offline activities, the crowds are surging, and the leisurely holiday atmosphere is everywhere. Walking in this trendy and fashionable park, you will find more surprises carefully prepared by merchants - Abu, the owner of an American-style coffee shop, told reporters that this holiday, they will bring the memory and plot of "ear picking" to the old Chengdu and the Chengdu craftsmanship of "a shock sounds, gold is ten thousand taels" to the coffee shop.
In the view of food and travel blogger A Wen, with the younger generation of the main consumer force in the tourism market, cities with special food and unique gameplay can often stimulate the desire of young groups such as college students to explore.
The rain can't stop the enthusiasm of tourists
Offline and online "in full swing"
The holiday "trend" gives birth to economic "output value", making consumption more prosperous and the economy stronger.
On the first day of the holiday, the rain could not stop the enthusiasm of tourists, and the "Line Puppy" tide exhibition was loved by young consumers, and there was a long queue in front of the cash register. Many people choose their favorite dolls on the shelves, for fear that they will be gone if they start slowly. In a Bubble Mart store, a large number of young people came to buy panda-themed peripherals, consumer Xiao Wang told reporters, "Panda-themed DIMOO peripherals are so cute, I am a loyal fan of Bubble Mart, this time I must buy the Chengdu atmosphere of the peripherals back to collect." ”
Offline is hot, and "online" is also ushering in a consumption boom.
During the holidays, many brands launched online discount activities, and increased product exposure time in the form of increasing the number of live broadcasts and setting up "May Day" special sessions. There are discounts on goods, anchors are non-stop, and online consumption is also in full swing. "Sales have doubled!" said e-commerce anchor Xiaoyang, only on the first day of the holiday, the natural traffic in the live broadcast room increased, and the number of consumers who entered the live broadcast room at the same time was twice as many as usual, and the brand also launched a 20% discount promotion, and the sales of probiotic products sold in the store were 50% higher than usual on the same day. ”
"In fact, this year, many brands have increased the number of live broadcasts. In the past 4 years of e-commerce live broadcast, Xiaoyang has become accustomed to the busyness of the prime time of the annual "May Day" holiday. "Some brand live broadcast rooms only broadcast live in the afternoon and evening on weekdays, and during holidays, a special live broadcast of 'May Day Early Purchase' has been added every morning. In Xiaoyang's view, this can maximize the grasp of the online traffic peak of the "May Day" holiday.
In the interview, the reporter also found that in the "May Day" increase in the live broadcast special, there is no shortage of local life group purchase coupons. In the live broadcast room of an electric vehicle brand, consumers can buy coupons in the live broadcast room and pick up the car directly at offline stores in Chengdu, Beijing, Shanghai and other cities, saving waiting time for logistics, and these are just the epitome of hot holiday consumption. It is foreseeable that diversified consumption scenarios, innovative consumption formats, and rich consumption experiences are bound to make Chengdu's consumption continue to heat up and continue to be hot this holiday.
Chengdu Daily Jinguan News Reporter Meng Hao Wu Qian Intern Reporter Li Peiyun According to Chengdu MixC Editor-in-charge Chang Lijuan Editor Wang Yiran