"A table of Chinese New Year's Eve rice" has more "human touch" in the annual taste

Every year the Spring Festival is approaching, everyone yearns for family reunion, Chinese spent the Spring Festival of the year, and the food culture of the Spring Festival is also reflected in all aspects. The Nianwei food emotional variety show "One Table Chinese New Year's Eve Rice" and Meituan Cuisine, taking Shanghai, Chengdu and Xi'an as samples, focus on the comparison of holidays and post-construction data, and take you to understand the "people, things and feelings" in Chinese New Year's Eve meals and Chinese New Year's Eve meals under big data.

The eclipse of the day warms up the fireworks of the world

Chinese's focus and dedication to food has a long history, as the saying goes, "A life with a pyrotechnic smell is the happy life that people yearn for." "Due to the different ways of processing food in various climates and regions of mountains, lakes and seas, southeast, southwest and northwest, a cuisine with obvious regional characteristics has been formed, and with the development of society, people's pursuit of food patterns is also increasing, from the simplest three meals a day, to afternoon tea, supper, only you can't think of, there is no satisfaction."

In the comparison of the order period of the Spring Festival VS the resumption of work week, the data shows that the consumption time in Chengdu is obviously lagging behind, and from the perspective of the change trend of the mainstream consumer population, in the three years from 2019 to 2021, the consumption of the 25-40-year-old population occupies half of the Spring Festival catering consumption. Among them, the consumption contribution of the 31-40 age group has increased year by year, and At the same time, Chengdu is the only city where the consumption trend of over 50 years old has also increased.

In the fast-paced era, Chengdu is looking for a moment of relaxation and healing. Can't take enough pictures, the snack business next to the road at the alley is always hot, the tea houses and tea shops abound, Chengdu is like a big hot pot with multiculturalism, so that this rainy "small city" has more time to enjoy life, and the New Year's food also has a little more "life" taste.

"Spring Tide" workers start the New Year with food

At the end of the holiday, the "spring tide" of migrant workers began, and hundreds of millions of migrant workers left their hometowns for another year. Many people have also begun to switch "holiday mode" to "work mode". Office workers who return to their posts give the "home stomach" a taste through takeaway. Judging from the comparison of consumption time periods during the Spring Festival VS the resumption of work week, people's diets during the holidays belong to the rear, and the demand for catering in the evening is more exuberant, while the demand for lunch after the resumption of work has become significantly larger.

Judging from the comparison data of the receiving address of the Spring Festival VS the week of resuming work, in 2021, the takeaway address of Chengdu, Xi'an and Shanghai has changed to varying degrees. However, compared with Xi'an and Chengdu, the fast-paced Shanghai has increased significantly after the resumption of work, and the proportion of office buildings and other office places ordering meals has increased significantly, 14% higher than during the Spring Festival.

As a well-known international metropolis, Shanghai accommodates countless workers and carries the dreams of many people. From office white-collar workers to urban workers, they all restore a peaceful life in the huge reunion and parting of the Spring Festival, return to work from the reunion Spring Festival, and return to busy work life from the holiday of home rest, there is always a little bit of discomfort. But how many people in this world are like you, leaving friends for a night drink and returning to the office building to have lunch in a busy interval. Food heals people's hearts, and it starts the struggle of the new year with the "warmth" of three hours and three meals.

Chinese New Year's Eve rice often becomes humane

Under the call of "local New Year", many shopping malls and department stores have become the first choice for young people in first- and second-tier cities, and many people have chosen to "eat and eat" locally this holiday, which has also led to the consumption of catering. The data shows that the Spring Festival catering consumption in Shanghai, Chengdu and Xi'an is basically around the mainstream business circles of the city.

The landmark development of a city is inseparable from many fireworks in the world, and it is naturally inseparable from its rich food culture. Xi'an, the ancient capital of the Thirteenth Dynasty, tied everyone's stomach with northwest cuisine. The snacks in Xi'an are varied and evocative. In the small village, the big and small wild goose pagodas, the bell tower, the Qujiang New Area, the people's paradise and other areas, the ancient culture and modern fashion collide, making the city more rich and three-dimensional.

Times are changing, customs are changing, and each generation has its own unique flavor of the year. Even if there are fewer fireworks, as long as the warm feelings do not change the taste of the year, after all, Chinese New Year's Eve rice often changes, and the human touch will never change.