"This program is too cute, the host said interesting and material has a temperature, can fully guide the children to know themselves, to know others, to know society."
"These hosts grew up with us, and now they are using their own life stories to inspire us how to improve the parent-child relationship." What is Bacon Casting Soul? That's it! I'm broken! ”
"This is to see the world at a height of one meter, solve the real troubles of children, and infiltrate their hearts."
On the occasion of the Year of the Tiger, from the first day of the Lunar New Year to the seventh day of the Chinese New Year, the CCTV Children's Channel of the Central Radio and Television Corporation launched the New Year special program "2022 Heart Language and New Wish" tiger "Sound" Wei at 20:20 every night, which won unanimous praise from the audience and netizens.
This special program for the Year of the Tiger is divided into 7 episodes of 34 minutes each. It revolves around the Chinese idiom related to "tiger" as the theme, takes the children's New Year wishes as the clue, takes the young trend and interesting voice as the highlight, brings together 18 children's program hosts and 3 sports channel hosts to speak together, so that they become "charging treasures", with their own growth experience and life experience, humorously and skillfully help children answer questions and complete their wishes, and also provide parents with reference significance parent-child communication strategies, charging and cheering for each family at the beginning of the new year. The first episode of "Tiger's Head and Snake's Tail" expresses persistence and perseverance; the second episode "Newborn Calves Are Not Afraid of Tigers" expresses courage and guts; the third episode "Like a Tiger Adds Wings" expresses hope and dreams; the fourth episode "One Mountain Is Difficult to Tolerate Two Tigers" expresses friendship and dedication; the fifth episode "Riding a Tiger Is Difficult" expresses choice and help; the sixth episode "Three People Become Tigers" expresses honesty and kindness; and the seventh episode "Tiger Father Without Dogs" expresses talent and inheritance. Each speaker in each episode of the show used 7 idioms and 14 positive energy keywords to create a new IP that was "loud, standing, and spreading", and also gave people warmth, touch and hope. At the same time, while showing the happy atmosphere of the Spring Festival, the program has become a beautiful landscape in the Spring Festival program with innovative, infectious and positive content, broadcast on the CCTV client and the CCTV large screen.
01
Fulfill children's "micro-wishes"
Inspire children to find themselves to adapt to society
The Year of the Tiger has arrived, how much power do you have left? Need to recharge yourself?
In the "2022 Heart Language New Wish Tiger "Sound" Wei" speech show, the host Ma Fanshu transformed into a "wish delivery person", she received a lot of letters from children from a wish mailbox, asking the host to "recharge" the troubles they encountered. The hosts of the children's channel and sports channel used humorous speech mode, relaxed network language, and combined with their own experience to make vivid answers, helping children open their hearts, eliminating troubles, helping them realize their New Year's wishes, and releasing great energy at the level of program values shaping and human care.
Carrying 400 yuan to the bus company to exchange 200 monthly passes for everyone, Ju Ping's sister told her about her sense of responsibility in studying in the choir for eight years in her youth, growing from XiaoBaiding all the way to the small group leader, telling the children that all the results came from the persistence of the beginning; Jindou Brother, who wanted to become a "gold medal brother", liked volleyball the most, and he was called "the shortest second pass" He learned to tolerate, unite, and self-confidence on the volleyball court; Chen Yi's sister transformed into an artificial intelligence robot, she was like a voice blind box. Use a changeable voice to create a different image, help children manage learning, make a series of "test questions on the tip of the tongue"; the beauty of the deer sister said that lipstick can enhance self-confidence, but can not become self-confidence itself, so through continuous efforts to become confident; sister hua told the children who will not raise the flag and have no opportunity to practice, sister Hua as a host has not undergone systematic training, and has also had a serious "calcium deficiency" leg weakness moment, but in the face of difficulties and challenges to have the courage to fight; sister moon with " Monkey King eats watermelon" This story has become the "story king" of Shanxi, she said that in fact, one thing can only be done well if you like it; the green bubble that has been timid since childhood and does not even dare to put firecrackers says that you will become the protagonist of life in the face of fear, and when the word "Lord" appears on your forehead in the Year of the Tiger, you will become a star that illuminates you; Huang Wei uses his gradually retreating hairline to teach children to calculate the area of the triangle and actively face various embarrassments...
The starting point and foothold of the special program are children, which fully respect the acceptance habits and growth rules of the children's group, enhance children's sensitivity and insight into real life from a childlike perspective and a childlike language method, play an important role in disseminating knowledge, providing entertainment, guiding growth, and value leadership, providing children with spiritual nourishment and spiritual strength, so that they find resonance and taste fun.
02
Family immersive viewing and listening
Improve parent-child relationships and strengthen intergenerational resonance
The family is the first school in life, and the parent is the child's first teacher. On the child's growth path, the adult's every move is invisibly affecting the child's behavior and shaping the child's heart.
The special program of "2022 Heart Language and New Wish" does not turn away parents while presenting the main body of the children's audience, but in the special Chinese festival scene of the Spring Festival, in this atmosphere based on reunion and harmony, it focuses on the real problems that children and parents care about, and solves the intergenerational communication problems in ordinary families in the form of humorous speeches and behind-the-scenes stories, giving many parents an opportunity to examine parent-child relationships, enhance cognitive understanding and improve family relations.
"When is the round circle to report", the round golden bean brother while passing the secret of sitting on the round ball, while using his own story to tell parents, to give the child more space, time to try, even if three minutes of heat will bring three minutes of experience, each child to bravely try each "tiger head", persistence will be tiger tiger might; "the heart has a tiger, smell the rose" "king" Xu Liu stood behind her daughter to watch her immersive cutting rubber, rubber strips, rubber sheets, rubber cubes, she said to identify with the child's preferences, More understanding will make different choices blossom with the same beautiful flowers; sports commentator Yu Jia said that he will never be anxious because his daughter's level is not as good as other children, trying is not horizontal, having the courage to try is the most important, without trying, your arrow can never hit the bullseye; the child draws a ball of wool into a black lump, and Sister Moon praises fiercely, "You actually drew a cloth!" Is it a tangled woolen thread, or a shrunken snail? In fact, it doesn't matter what it is, the ability to bravely dream is what parents should give to their children; Sunshine Sister every time she goes out like hiking and cross-country, she packs a lot of things with her children, the child's ideas are sometimes crazy, but every child has unlimited potential, parents can only smile and face, patient companionship can become their solid backing; He Bin sister's daughter looks cute and quiet, but likes to collect pig hair, peacock hair, beehive, the jar is filled with "the tone of a squid", she is familiar with all kinds of animal knowledge, He Bin's sister told her, try to chase what you like, talent is defined by yourself.
Breaking down the communication barrier and deepening the understanding between family members, this program pops a touching "melody" in the trivial daily life, and stores the fragments of reading and learning, sports entertainment, and continuous growth into the common "time album" of parents and children, shining in their lives, becoming a source of continuous nourishment for their lives.
03
The host "breaks the circle" program style innovation
The true warmth and humor of the story make people laugh and understand
As a warm and cheerful, edutainment-based family-style viewing program, the "2022 Heart Language New Wish Tiger "Sound" Wei" speech show has changed the celebration form of singing and dancing and warm gathering, and has made certain breakthroughs in content arrangement, theme intention and technical means. The creators break the traditional thinking of television, fully observe and follow the way of thinking, hobbies and knowledge composition of children's audiences and parent-child families, and use the aggregation atmosphere of the small talk theater to greatly narrow the psychological distance, cognitive distance and demand distance between the program and the audience with differentiated positioning.
These hosts who accompany parents and children growing up "break the circle" one by one, and give full play to the skill of "talking", so that the national audience can appreciate the infinite charm of language. Their speeches not only have points of view, topic, knowledge and nutrition, but also are true, warm and humorous, making the audience laugh and understand, resulting in a different touch. Sister Sunshine said that the dream is too far away, or have to try, in case you step on it only to find that the original on a roller ladder it; Zhao said that if you love a day, you will insist on a day, insist on a day will be happy for a day, between the joy of victory and the chagrin of failure, you will always find yourself; When you were a child, Ma Fanshu, who was always crazy on the edge of the stage, said that whether it is the C position or the D (ground) position, we must calm our minds and step out of our own rhythm, the little tiger can always find its own mountain; almost called "reunion" and "round circle" "Hehe", "Meimei" Moon sister said that in order to match the star pattern on the bear in the show, she was called The Moon Sister, but as long as there is a dream of light, everyone is their own star, as long as they find the right position, they will certainly be able to shine; He Ziran's brother, whose stage name Doraemi, received a long question like a questionnaire from the children, hoping that the children love nature and there is no shortage of cumin at home, He Ziran's brother said that it is most important to insist on dreaming and go on; Ju Ping sister said, She never throws away the printed tablebook, because the reverse side can be used continuously, if she sees the remaining half bottle of mineral water, she must find herself and watch it finish, because green environmental protection is doing good things for Mother Earth...
Viewers who have watched the show left a message in a passage from the poet Zang Kejia's family, "A person who has been with her children for many years, her heart is always lively like a clear spring." A person who is passionate about nurturing a small seedling, she will appreciate the wind smoke it grows. A person who works selflessly, her image is vivid in the memories of others. A person who warms others with her heart will inevitably feel warm in her own heart. "This oratory show stands out on the screen precisely because it has such a demeanor.
Leaving the best to children and practicing this belief, the special program of CCTV Children's Channel "2022 Heart Language New Wish Tiger "Sound" Wei" has created a mainstream media to guide the healthy growth of children and children, promote family harmony and friendship of beneficial samples, it cultivates soil seedlings, gathers trees into forests, and is constantly extending into society, becoming a huge "stage" that can carry the emotions of children and teenagers, release their ideals and future.
Source: Guangming Network