Earlier, Apple CEO Tim Cook said that although there is a global chip shortage, Apple can generally do better than most companies. But for now, Apple also has to choose to cut the production of the iPad, thereby supporting the output of the iPhone 13 series.
Currently, Nikkei Asia data shows that the waiting time of the iPhone 13 has improved greatly, with some unspecified models waiting for about 10 days, compared with more than a month before. Apple's CFO has previously said that supply chain problems caused Apple to lose more than $6 billion this quarter, and Apple has also suffered heavy losses on chip shortages.
According to related reports, Apple's first-quarter iPad revenue was $7.25 billion, down 14% year-on-year. In contrast, Apple's first-quarter iPhone revenue was $71.63 billion, exceeding market expectations of $67.74 billion, up 9.2% year-on-year. It's no wonder that Apple has made a strategy to reduce iPad supply, after all, the most profitable is its own iPhone product line. Recent users interested in buying an iPad need to carefully consider this long lead time.