From the Japanese reporter for the "ice pier" live broadcast to cause the national crazy robbery, to the Prince of Monaco wants to bring back two "ice piers", from the close interaction between athletes from all over the world and the "ice pier", to the Winter Olympics franchise store mascot plush toys, hand-made implementation of purchase restrictions... "Ice pier" is hot out of the circle, whether online or offline, the strength of the interpretation of "a pier is difficult to find"!
What are the characteristics of a popular mascot? Cao Xue, a professor at the Guangzhou Academy of Fine Arts and the head of the mascot design team for the Beijing Winter Olympics, believes that it should have three characteristics: cultural, artistic and commercial. "Culture is the excellent traditional culture and story of the country. Artistry is to use artistic means to spread good culture and tell good stories. Commerciality is to use the market to test, and selling is the last word. Cao Xue said, "First of all, empathize with people, in order to stir up emotions, in order to become a hit." ”
Mascot of the 1990 Asian Games in Beijing
Mascot for the 2008 Beijing Olympic Games
From the "hope" of the 1990 Beijing Asian Games to the "Jingjing" of the 2008 Beijing Olympic Games, and then to the "ice pier" of the Beijing 2022 Winter Olympics, the panda was chosen as the mascot, and behind its different image designs, it reflects the aesthetic changes and the development of the times in the mainland over the past three decades. In 1990, our economy just started, "Panpan" is very original, permeated with a touch of simplicity; in 2008, 30 years of reform and opening up, this time Jingjing's headdress is integrated with the lotus petal elements in Song porcelain, reflecting our cultural self-confidence; this year's "ice pier", the panda image and the super energy rich ice crystal shell combined, the image resembles an astronaut, not only showing the unique ice and snow romance of the Chinese, but also the sense of science and technology, full of modernity, reflecting a future-oriented posture. This is in line with the concept of this year's opening ceremony, simple atmosphere, high-tech blessing, reflecting the new image of the new era Chinese confident, romantic, open and inclusive. There is no doubt that even after the end of the Winter Olympics, the ice pier will become the memory of a generation and an era.
In addition to the mascot of the Games, fashionable toys such as dolls, handmade, and models in other fields have also been popular. Last year, The Lingna Belle doll also suffered from the queue. Lingna Belle is a new IP image released by Shanghai Disney on September 29 last year. This is a pink stuffed fox set for a girl character. He is a small adventurer, loves nature, looks east and west in the forest with a magnifying glass every day, and has a big grinning personality, and he likes to make friends very much. Since its debut, it has long occupied the hot search list of social platforms such as Weibo, Douyin, and Xiaohongshu, and its traffic popularity is comparable to that of domestic first-line stars. Lingna Belle's popularity also brought fire to peripheral products, plush dolls, pendants and other products in short supply, sold to out of stock, the original price of 219 yuan dolls are fried by scalpers to 2288 yuan, a premium of nearly 10 times. On December 29, 2021, Shanghai Disneyland publicly sold the Christmas series "2021 Duffy and Friends", which not only attracted tourists to start queuing at 3 a.m., but even created a "magical" scene of crying, kneeling, fighting, and shouting "blood to pee" in order to buy dolls.
KFC launched a joint blind box
Previously, the "DIMOO joint blind box package" jointly launched by KFC and Bubble Mart has triggered a large number of consumers to rush to buy and netizens to discuss. Some consumers seek to buy "substitute eating" services on the online platform, hire people to buy, eat packages to obtain blind boxes, and even spend 10494 yuan at a time to buy 106 packages, wasting food is not worth advocating, but the degree of madness of consumers for trendy toys can be seen.
From the snapping up of Lingna Belle and KFC blind boxes, the Weizhentian mecha model has become the drainage of Universal Studios, to today's "one pier is difficult to find", it can be glimpsed that in this year of great abundance of material life, these trendy toys, aesthetics, art, culture and other spiritual needs are gradually becoming a just needed product, and become a mark of the times.
(Public Network poster news editor Guo Kai comprehensive CCTV news, poster news, etc.)