After entering the Internet era, the e-commerce industry has developed rapidly. The reason why modern people are keen to shop through e-commerce platforms is mainly divided into three reasons.
The reason for the rise of online shopping
First of all, online shopping is more trouble-free than shopping. If you shop online, you only need to enter keywords to see the relevant products, and then choose the right one for you in these products, and the payment will be completed. After a few days, the courier will be delivered to the doorstep. If you go shopping, you have to do it yourself, sometimes you can't see a product for half a day, and the result is a waste of time.
Secondly, modern people are busy at work and can't make time to shop, so they can only visit the e-commerce platform and buy some daily necessities when they are resting and free.
Finally, the price of goods purchased through e-commerce platforms is cheaper than in physical stores. For example, a piece of clothing in a physical store costs 500 yuan, but the e-commerce platform only sells for a few dozen yuan.
Why are the goods on the e-commerce platform so much cheaper than in physical stores?
Some people can't help but wonder, why is the same piece of clothing sold so cheaply by the e-commerce platform? The "answer" is coming!
First, on the surface, the style of the clothes is similar, but in fact, the fabric and quality are completely different. For example, in the same cheongsam, the fabric of silk is obviously much more expensive than ordinary cloth, and there are great differences in the effect of the upper body. Under normal circumstances, e-commerce platforms run on volume, while physical stores pay more attention to service and quality. If there are no high requirements for quality, choosing an e-commerce platform is also a wise move, which can save a lot of money.
Second, the operating costs of physical stores are higher than those of e-commerce platforms, including staff salaries, utility bills, etc., and larger physical stores have to lease separate warehouses to survive. If the e-commerce platform wants to operate, it only needs customer service and warehouses, and even the express delivery used for delivery now has preferential cooperation.
Third, physical stores are regulated by the market, and all that is sold is genuine, and the price is naturally high. The e-commerce platform is a mixture of fish eyes, and many cheap goods are copycat goods. In particular, some foreign brands of clothes, shoes and cosmetics, counterfeiting is the most common. Due to the high level of counterfeiting technology, many consumers can't tell whether it is true or not. Some people are greedy for bargains and will be repeat customers in the future, not knowing that they have been deceived.
Fourth, the sales volume of physical stores is limited, and in order to maintain operations, it can only increase profits, so the price is relatively high. But e-commerce platforms are running volumes, and popular clothes or other goods can sell hundreds or thousands of pieces a day, so online shop owners are looking for small profits and high sales.
Remember that when online shopping was popular, the business of e-commerce platforms was indeed very good, and many online shop owners also made a fortune. But gradually, the masses discovered the drawbacks of online shopping, such as many fake goods, poor quality, complicated return procedures, etc., and lost interest in online shopping. Some people would rather spend time shopping than go to the Internet to touch the elephant with blind people. More critically, some merchants will give away freight insurance, returns and exchanges will be free, but some stores do not have this service, and the freight for returns and exchanges will have to be paid for by themselves.
When the e-commerce industry became popular, the owners of physical stores complained bitterly, and business became particularly bleak, and some stores even closed. Today, everyone recognizes the drawbacks of online shopping, which is good news for the real industry.
In fact, whether it is online shopping or going to a physical store, it has to vary from person to person. If you do not believe in online shopping products, if you are not troublesome, it is natural to visit the physical store, after all, the service is very in place, and you can try it on, you can see and touch it.