As a game that can be elevated to the level of competitive events, the game itself is already a success, because it has been determined to have a certain degree of viewing and a certain player base. As a game suitable for all ages, The Glory of Kings has a very solid mass base, which is why the KPL league has been able to maintain high popularity and high attention in recent years. But these are some superficial flashiness, and if you really look at it through the style of these surfaces, in fact, the popularity of the KPL league has been decreasing in recent years.
In particular, we can see the lack of sponsors and no one cares about the content of the league, which is not a good thing for the KPL, which has many related problems, including the problem of the game itself, the problem of the league mechanism, and the problem of commercial value, today let's talk about it, what is the reason why the popularity of the KPL continues to decrease?
The mechanics of the game itself
First of all, we speak from the game itself, The Glory of the King is relatively a game of entertainment fragmentation time, the time of a game is pressed again and again, and now it takes about 15 minutes on average to end a game, which is also a setting for the game itself to position itself. Since it is a short period of time to complete a game, the game's mechanics cannot be as complex as LOL or DOTA, so the game content of the two teams in the game game will be greatly reduced, and the audience can only see which team can take the lead.
It is precisely for the above reasons that there are not many wonderful things that the game itself can present to the audience in the game, so after watching many games, players will lose patience with the game. And we can see that the game balance of the glory of the king is generally player-oriented, especially the game experience of the majority of primary and secondary school students, rather than game-oriented, so the content of the game will become boring and tedious, and there is not much to see.
Problems with the league mechanics
The league did boost the overall popularity when it first separated the SAB group, and the addition of the BAN also increased the fairness and balance of the game. But over time, we can see the drawbacks of the SAB group, that is, the attention of the strong team will continue to become stronger and stronger, while the weak team will not get attention at the bottom, and it is naturally difficult to improve the quality of the team without economic support. Under such a vicious circle, the S composition is the only object of people's attention, and the game in Group B and Group A is almost unloved, which is unhealthy for a league.
Questions of business value
Finally, the commercial value is the problem of sponsors, first of all, the purpose of sponsor sponsorship is definitely to increase visibility, but for this kind of national competition, some unknown brands must not enter the sponsorship directory. However, for some brands, such as Mercedes-Benz or Volkswagen, the age ratio of the audience is too low, and there is almost no conversion rate, so this is a loss-making transaction for them, why continue to do it? If you talk about working with the players alone, the risks you carry during the period are also relatively large, which is why KPL's sponsors continue to withdraw.
KPL still has a long way to go to become a top event, and there are many problems to solve, but I believe that after many more run-ins and trims, the KPL can definitely raise the heat a little higher.