Without any team, one person does live streaming with goods, can it be done?
Absolutely.
In fact, a person can do live broadcasting, but not everyone has such capabilities.
There are many people who feel that they don't want to invest too much in the early stage, do it alone first, wait for some improvement, and then recruit partners, which is also a good choice.
For example, Xiao Liu, the customer we serve, has been doing live streaming with goods since August 2021, and now the transaction amount of a single live broadcast is stable at about 20,000 yuan.
Xiao Liu live streams cargo data
It is also feasible for one person to live broadcast, but the following 3 conditions need to be met.
Comprehensive ability to pass the level
There are many work contents of live streaming with goods, and what one person does means that everything needs to be done by oneself.
Generally speaking, a normal live broadcast room requires the following 7 types of work:
# Anchor:
Commodity display, which represents the style of the live broadcast room, is the position of the salesman;
# Subcast:
Auxiliary anchors, mainly assisting anchors on the side to speak some words;
# Operation:
Responsible for the planning of the entire live broadcast;
# Customer Service:
Mainly to dock customers and solve customer problems;
# Central Control:
Mainly responsible for data, screen control, shelves and other issues;
# Short Video:
Responsible for the playback of short videos before and during live broadcasts;
# Delivery:
Responsible for DOU+, Chikawa, and feed delivery.
If you only master 1-2 skills, such as you can only shoot and edit, it is not enough.
The above is some hard power, and some soft power, such as self-discipline ability, learning ability, business ability and so on.
A person's energy is limited, it is inevitable to make trade-offs, so under our suggestion, the customer Xiao Liu balanced this and obtained a good effect.
We also welcome small partners who want to enter this industry, and come to us at any time for consultation.
Selection advantages
For any industry, products are the most basic and core of this industry.
There are two general directions to choose from:
# Popular categories such as beauty and clothing
If you choose a large category, then you have to do a good job of competing with most merchants, but at the same time, the traffic of this category is also huge.
# Niche and unpopular categories
Products can be niche, but can not be cold, niche categories although the traffic is not so large, but more vertical, user consumption willingness is higher.
Supply advantage
For live streaming with goods, the selection and supply of goods is very important, and even in some niche categories of live broadcasting, the importance of the anchor is not as important as the importance of the selection.
A high-quality source of goods will also save you a lot of trouble in the later stages.
When you have done a good job of these 3 points of preparation, then you can live stream the goods.
A person starts to do live broadcasting from 0, I suggest you start with the number first, accumulate fans and then broadcast live, why?
If you live broadcast as soon as you come up, there is no fan base, there is no data on past goods, it is difficult to talk about better products, and you may not even have the consent of the merchant to apply for samples. (Unless you have your own source of goods, but sell your own goods, the follow-up packaging, delivery, and processing of all the work after the sale must be responsible for yourself, which is not a small workload).
shipments
Because the Talent needs to have 1,000 followers to apply for the merchandise window function, it first sets a small goal to reach 1,000 fans. After having the product window function, you can first take the goods through the short video trailer, improve the reputation score of the next person, and then go to the selected alliance to find some merchants to cooperate, apply for samples, build a live broadcast room, and then try to start broadcasting.
There are many work contents of live streaming with goods, and each link needs someone to be responsible, so a live broadcast room that broadcasts well almost requires 3-5 people.
Live streaming with goods
However, a person can do it completely, but it is only suitable for those who have strong comprehensive ability. If you want to be stronger and bigger, you still can't do without the team, one person goes fast, a group of people go far.