Text: Second brother head
As a large family expense, ordinary people will often make a choice after a long period of deliberation, some pay attention to cost performance, some pay attention to the appearance configuration, and some will pay attention to the retention rate of the car.
Because although the main purpose of buying a car is not to go to the second-hand market to sell cars, but because the frequency of car updates is accelerating, the cost is also falling rapidly, so correspondingly, the second-hand car market is more active than ever, naturally many consumers will use the second-hand car retention rate as an important factor to investigate the new car.
Recently, the China Automobile Dealers Association and Jingzhen Estimate jointly released the "2021 China Automobile Retention Rate Report", if you have a car purchase plan in the near future, you may wish to refer to it. (Since the variety and details involved are, we will select a few chapters to talk about).
First of all, the first question, everyone is naturally concerned about which type of car is the most value-preserving, which type of car is the least value-preserving.
If you look at the model, the three-year retention rate of the compact car is only 62.53%, which is the lowest in all models; while the three-year retention rate of the large car has reached 80.87%, ranking the highest among all models.
The reason for this phenomenon we guess is because there are too many compact car models, although there are several models with high retention rates, but because the base is too large, more are low retention rate models, so that the average value is finally pulled down; the reason for the high retention rate of large cars is the opposite, the models are few, and they are the flagship products of major brands, and their retention rate is naturally high.
If you look at it from the perspective of countries, Japan ranks first, with a three-year retention rate of 71.91%; the Germans rank second with a three-year retention rate of 67.19%; the Koreans rank third, with a three-year retention rate of 61.65%; domestically ranked fourth, with a three-year retention rate of 58.59%; and the British ranked fifth, with a three-year retention rate of 56.46%.
From the perspective of manufacturers, FAW Toyota has the highest retention rate, reaching 80.35% in three years; Dongfeng Honda ranks second with a three-year retention rate of 79.75%; GAC Toyota ranks third with a three-year retention rate of 79.43%, followed by GAC Honda and Beijing Benz. This also confirms the retention rate of Japanese brands.
In general, we continue to subdivide it, and select one or two models with the highest retention rate in each category.
The first is the small car, the Fit topped the top with a retention rate of 78.09% in three years, which we think has a lot to do with the leather, fuel saving and durability of this car. Although his workmanship and material are very general, the engine gearbox is well matched, and the durability and consistency of the whole vehicle are very stable, so it is generally more valuable.
The first in the retention rate of compact cars is Dongfeng Honda Civic, the three-year retention rate reached 79.75%, the reason for its high retention rate we think is similar to Fit, the power system is stable, the space is large, and the amount of ownership is large.
The first in the retention rate of medium-sized cars is Audi S4, the three-year retention rate reached 86.97%, the second is Mercedes-Benz C-class, the three-year retention rate is 85.26%, to be honest, Audi S4 ranked first is a bit unexpected, after all, the amount of ownership is too small, and it is a performance car, Mercedes-Benz C ranked second is a trace to follow.
If only from the numerical point of view, the first place in the middle and large car is the Lexus ES, the three-year retention rate reached a terrifying 95.53%, and the second-ranked crown almost has a gap (the crown is 84.15), which can be described as a proper financial artifact.
However, considering that ES generally has a mark-up behavior, and the retention rate is calculated as the used car market price/official guide price, its actual retention rate should not be so exaggerated.
The first small SUV retention rate is Jimney, the three-year retention rate reached 76.46%, as the most compact hardcore SUV, Jimney has always had a group of its own fans, there are almost no competitors of the same level, high retention rate is also logical.
Compact SUV ranked first is still a common face - CR-V, three years retention rate of 80.51%, is also the only compact SUV with a retention rate of more than 80%.
PS: Honda's models have already achieved the first retention rate in the three segments of compact SUVs, compact cars, and small cars, and the degree of market recognition can be seen.
The first three-year retention rate of medium-sized SUVs is Highlander, reaching 89.12%, and the car circle wealth management products are not called in vain; the first retention rate of medium and large SUVs is Mercedes-Benz G, with a retention rate of 104.47% (not that the more it is opened, the more valuable it is, but because of the phenomenon of mark-up, the same reason as Lexus ES).
To this article is almost finished, remember that there is a paragraph in the car market, the tears of regret when selling the car, are the water in the brain when buying a car, so although we buy a car is not to sell the car, but considering that people change cars more and more frequently, it is not a bad thing to refer to the retention rate.