Although the new year has arrived, everyone has entered the busy work, but it is not yet the first month, so it is still in the year, I will first say Happy New Year to everyone.
Of course, in addition to the New Year, another happy thing is the export of Chinese cars, to know that the global auto market is very large, although the domestic market is an important part of it, but conquering the world is the road of "the sea of stars", so international exports are crucial for car brands.
Today's article will be divided into two parts, one part mainly focuses on the export of domestic independent brands, and the other part is to briefly understand those brands that have built factories in China and sold back to foreign countries.
Independent brand export: SAIC is the boss, Chery won the second place
Judging from the published data, SAIC Motor is a genuine "industry boss", exporting 515048 vehicles in 2021, more than double that of chery, of which the main source of sales for SAIC is its brand MG MG.
MG as a native of the British car company, before being acquired by SAIC can be regarded as a "world-renowned brand", although due to their own operational errors led to the bankruptcy of the enterprise, but the brand influence is still there, SAIC Group is "picking up" a treasure back. After continuous cultivation by SAIC Motor, mg mg brand has regained a new life, although the performance in China is tepid, but in the international especially its hometown of Europe, MG brand still has a relatively good appeal. Judging from the published data, mg mg's main export destinations are Europe and the Middle East, which may be because Europeans have special feelings for MG mg, and the same attitude towards Land Rover, even if these "things" that once belonged to them have been acquired by car companies in other countries, but in the eyes of the older generation they still have a brilliant "European" aura, so it is also a matter of course to "support" it with money.
In addition to companies like SAIC that enhance their competitiveness through the acquisition of foreign brands, the expansion of other independent brands to overseas is somewhat "difficult", of which the better developed brands should belong to Chery, which exported a total of 238025 cars overseas in 2021, but it should be noted that this data should include the export volume of Chery Land Rover. Chery is the earliest layout of overseas markets of Chinese enterprises, there are data show that in 2001 when China joined the WTO to carry out its own vehicle export business, now Chery in addition to export but also in the overseas market to establish a production base, it can be said that the business is doing quite prosperous. However, it is worth noting that Chery's main sales areas are relatively underdeveloped, such as the Middle East and Southeast Asia, which shows that the appeal of Chery brand overseas is still relatively weak, and some developed regions do not recognize Chery's brand.
If Chery is more or less stained with the light of "Land Rover", then the Changan brand can be described as "alone", because it does not have too many "friends" to rely on. From the data point of view, Changan exported a total of 148097 cars in 2021, ranking third in the entire industry, of which the main export model is The Changan CS75 series, which has performed very well in China, and it seems that foreign consumers are also impressed by the excellent quality of CS75, which shows that the car series is still very successful. Like Chery, Changan's sales areas are mainly concentrated in Southeast Asia, the Middle East and Russia, which are the key "care" areas of the "Belt and Road", which shows that in addition to their own strength, channels and policies are also very important.
In addition to the above-mentioned enterprises, Brands such as Dongfeng, Great Wall, Geely, and BAIC are also on the list, but their share will be much smaller than the top three. But mosquitoes are also meat no matter how small, and only by continuously exploring the market can we get the returns given by the market.
For the entire Chinese automobile export market, the current export models are mainly concentrated in the low-end, and the market it faces is also the middle and low-end, and in the high-end markets such as North America, Australia and Europe, the "power" of Chinese brands is still too weak, which is largely due to its own strength, and the other part is because of the strength of the opponent. But in any case, Chinese brands must go out, rather than blindly "nest horizontal".
"OEM" car export chapter: Tesla sold back to the world, SAIC is still powerful
The Shanghai Tesla factory exported a total of 163,000 new Tesla vehicles in 2021, and their main sales locations are developed markets such as Japan and Europe. There is actually not much to say about Tesla's exports, but compared to the products of the US factory, it seems that tesla in the Chinese factory is more popular, because in terms of work materials and assembly processes, the domestic Tesla is better than the US products. On the other hand, relatively low labor costs also make Teslas produced in China more competitive. According to the disclosed relevant data, Tesla's revenue in China in 2021 was $13.844 billion, an increase of 107.8% year-on-year.
According to relevant information, SAIC Motor exported a total of 448241 new cars in the first 10 months of 2021, with a single monthly export volume of nearly 80,000 units, such a huge scale on the one hand from the MG MG brand, and on the other hand, cadillac, Buick and other models to the US market. It is worth mentioning that the Cadillac brand will use a larger displacement engine when selling back, which is also to meet the needs of the American people, and models such as the Buick are deeply loved by the American people, but as a "domestic car", the situation of the Buick in China is somewhat tepid.
In general, with the development of China's automobile industry, more and more brands have begun to seize the overseas market, which is a very good thing, because the domestic market has long been protected by policies, especially foreign brands have many restrictions, domestic brands do not have a "sense of crisis", and there will inevitably be some "deformities" in development. As these brands go to open up foreign markets, they will inevitably be "beaten" by the free market, and this beating is actually more conducive to their development.