Provoke the wrath of the crowd! CCTV reporters played the role of ice piers for interviews, or were suspected of violating IOC regulations

Recently, when CCTV interviewed the Winter Olympic players, there was a controversial scene: the ice pier actually spoke, and the athletes were interviewed in a rough and rude voice throughout the interview, and after the interview, the ice pier costume was also faded to reveal the reporter's original face. This riot operation made many ice pier enthusiasts say that the silly image of the ice pier was disillusioned at once.

Fans are dissatisfied because the image of the ice pier is a cute and cute young panda, and the sound emitted during the CCTV live broadcast is the voice of the middle-aged uncle, the cute image collapses instantly, many people suddenly said that the ice pier is instantly not fragrant, and there are not many quotations from Disney and other conventions, saying that the mascot dresser showing his true face in front of the public is absolutely a serious violation. In the view of the big business of sports, this move is not only inappropriate, but also suspected of violating the relevant provisions of the International Olympic Charter on the gender neutrality of the Olympic mascot, and the Olympic mascot is not allowed to speak in principle.

Previously, the big sports business was in the "Absorbing gold for the Winter Olympics or more than 2.5 billion!" In order to prevent gender, the IOC requires that the image of the Olympic mascot should follow the principle of gender neutrality in the design and dissemination of the image of the Olympic mascot, that is, it cannot be seen whether it is male or female or the third sex. Taking the ice pier as an example, the Beijing Winter Olympics Organizing Committee authorized the animated film "Our Winter Olympics" to use the image of the ice pier, but the ice pier did not speak several times in the film, but simply made a babbling sound, which is because the dubbing worker who dubbed the mascot is gendered, and once the mascot speaks, it can naturally distinguish the gender. Therefore, when the Beijing Winter Olympics Organizing Committee signed an agreement with the producer, it wrote the clause that "when using the image of 'ice pier' and 'snow rongrong', it cannot speak and should be gender neutral", thus converting the rules of the IOC into the constraints of the contract terms.

But now CCTV not only let the ice pier conduct a wired interview, but also subsequently let the reporter take off the jacket of the ice pier to reveal his real body, which may be suspected of violating the law. It's also normal to cause controversy online. I understand the reporters' interview ideas very well, it is indeed heartfelt, and it also makes the interviewees feel new and surprised, but it is best to understand the relevant rules in advance when it comes to Olympic intellectual property rights. I hope that such ideas can be stopped in time to protect the beautiful image of the ice pier in the public's mind.