Although the poorly managed Zotye Automobile is bankrupt and reorganized, it has ushered in many car companies because of its thick family foundation. The latest news shows that Zotye finally spent the Great Wall and was taken down by Wei Jianjun, which is a good move for Great Wall Motors to ascend to the sky.
1. Skinny camels bigger than horses?
Although it was ridiculed as the "king of the cottage", Zotye Automobile sold more than 300,000 vehicles a year at its peak, and its popularity was quite high, and it was also a moment of glory. In recent years, the iron bull group of Ying Jianren, the actual controller of Zotye, has declared bankruptcy due to insolvency, and Zotye is also in a state of reorganization due to poor management. However, Zotye's thick family foundation still makes it a "fragrant food" in the eyes of his car companies. It is reported that Zotye has four new energy vehicle production licenses, and with nine major production bases in the country, such as Shandong Linyi, Zhejiang Yongkang, and Hangzhou Lin'an, the annual production capacity of new energy can reach 1.5 million.
2. Great Wall Motors takes over Zotye?
Although everyone is afraid of Zotye's huge debts, excellent assets have aroused the covetousness of many car companies. For example, the Linyi production base in Shandong Province was once rumored to be taken down by Baoneng Yao Zhenhua, who had thought that it would now be taken by wei Jianjun of the Great Wall. According to a number of media reports, Zotye Linyi Factory has become the bag of Great Wall Motors. The relevant person in charge of the Great Wall told the media: "Great Wall Motor and the Linyi Municipal Government officially signed a contract on the Linyi vehicle and parts production base project. This means that the Great Wall swallowed Zotye Linyi Factory, which has become a fact.
It is reported that the Great Wall has a clear positioning and planning for the Linyi factory. First of all, the Great Wall will transform the base into an annual output of 120,000 vehicle production base, engine and parts production base, etc., after operation is expected to reach an annual output value of 20 billion yuan; secondly, media reports show that the Linyi plant will be responsible for the production of the latest models of the Great Wall, and these two new cars have been developed, can be directly mass-produced and put on the market. This means that the Great Wall is not acquired for the sake of acquisition, but has its own precise purpose and landable projects.
3. Wei Jianjun's good move to ascend to the heavens in one step?
Wei Jianjun took over Zotye, which is a good move for Great Wall Motors to ascend to the sky. First of all, the acquisition of the Linyi factory is in line with the pace of the strategic expansion of the Great Wall. Prior to this, the Great Wall had successively won the Cheetah Automobile Factory in Jingmen, Hubei Province, the Hanteng Automobile Factory in Shangrao, Jiangxi, and the Hanlong Automobile Factory in Daye, Hubei. During the reshuffle period of its own brands, Great Wall acquired idle factory bases of many car companies at prices far below the market and rapidly expanded its production capacity. In order to seize the high ground of the future automobile market, Wei Jianjun achieved the goal of 4 million vehicles in 2025, leading the Great Wall to the road of expansion.
Secondly, unlike the expansion strategy of its own geely, Great Wall has acquired not other entire car companies, but only production bases, factories and plant production equipment. On the one hand, it avoids participating in the bankruptcy and restructuring of car companies, and does not have to bear huge accounting responsibilities, on the other hand, it can obtain the high-quality resources you want. From Cheetah, Hanteng, Hanlong, to the current Zotye Linyi Factory, the expansion of the Great Wall is like this. In this way, the Great Wall can be lightly loaded, while reducing unnecessary debt disputes, greatly reducing the cost of factory construction, shortening the production capacity cycle, and accelerating the speed of production and delivery.
Finally, the Great Wall's "takeover" move is in line with the hope of many local governments to revitalize idle resources, improve local employment rates, win their favor, and may obtain greater policy and resource support in the future. For example, after the Great Wall takes over the Linyi factory, it can bring it back to life, and at the same time drive more than a dozen automobile industry supporting enterprises to settle in, which will help reconstruct and integrate the local industrial chain and promote the benign development of the economy. In the future, under the endorsement of the local government, the Great Wall will facilitate access to various support policies and other high-quality resources to maximize benefits and achieve a win-win situation.