In 2021, a hundred years of glory and dreams have been condensed. The video industry is turbulent, the waves are moving, media integration is advancing into the deep sea, and the IPTV screen is at the inflection point of the industry, breaking through the fog and breaking through the situation. As a large-screen medium in the digital era, China Blue Telecom TV focuses on the development goal of systematic reshaping, integration and re-starting of Zhejiang Radio and Television, gives full play to the strong localization attributes of the circle and the vertical sinking ability of the market, promotes the joint efforts of radio and television genes and digital elements, actively develops the "second curve" of development, realizes the cross-border and scene extension of services, and continuously releases the surging new momentum of platform leap.
Government-led media empowerment technology assists
Play a heavy and powerful sound of digital rural construction
As a model for the revitalization of the "digital economy" and the revitalization of the rural areas across the country, Zhejiang has comprehensively accelerated the digital reform, accelerated the construction of the digital "three rural areas", and gradually improved the picture of the development of digital villages, and the whole province is experiencing an unprecedented "digital revolution".
In May 2021, China Blue Telecom TV aimed at the digital reform runway, focused on the construction of digital villages, under the guidance of the Propaganda Department of the Zhejiang Provincial Party Committee, the Cyberspace Office of the Zhejiang Provincial Party Committee, and the Department of Agriculture and Rural Affairs of Zhejiang Province, joined hands with Zhejiang Telecom to innovate and launch the "2021 Zhejiang Digital Village Pioneer List" - "Double Ten Best Hundred Excellent Villages" Digital Reform Best Application Case Collection Activity and the "Billion Help, Ten Thousand Villages" public welfare service, which was highly concerned by all walks of life and set off a "digital village" boom in the province. At the same time, Lin Fei, general manager of Zhejiang Radio and Television New Media Company, as the initiator and leader, closely focused on the strategic deployment of the Party Central Committee and the Zhejiang Provincial Party Committee to comprehensively promote rural revitalization, and solidly promoted the construction of digital villages with the concept of "overall wisdom governance", and was rated as "2021 Zhejiang Provincial Digital Village Construction Outstanding Contribution Individual".
The "2021 Zhejiang Digital Village Pioneer List" takes "Top Ten Digital Rural Whole County System Promotion Cases", "Top Ten Agricultural and Rural Digital Reform Multi-span Application Scenarios" and "Baiyou Digital Scene Pioneer Village" as the selection dimensions, looks for cases, promotes the best and the best, sets benchmarks, and creates a strong atmosphere of the whole society's concern and support for the construction of digital villages and the creation of excellence and typical leadership, so as to drive the development process of digital villages in the province's digital reform.
Relying on the broadband network, 5G and cloud network integration capabilities of Zhejiang Telecom, the "main force of digital Zhejiang", the "billion yuan help, ten thousand villages to build together" public service project, loads the living room smart large-screen public service capability with China Blue Telecom TV as the main entrance, and provides "digital rural cloud platform 2.0" for 10,000 villages in Zhejiang Province. The project provides public welfare technology platform services through Zhejiang Telecom, and according to the regional characteristics of rural areas in Zhejiang, it has built a rural digital service portal integrating rural governance, public services, production management, and audio-visual entertainment, created a "smart brain" that serves the three rural areas, effectively solved the pain points and blockages of the digitization of rural governance, the intelligentization of rural industries, and the wisdom of villagers' lives, and became an innovative model for zhejiang province's high-quality development and construction of common prosperity demonstration areas and digital reform in the field of rural areas. Up to now, the digital village 2.0 cloud platform built by Zhejiang Telecom has landed nearly 4,000 villages, with a cumulative construction of more than 6,000 and a coverage rate of more than 30% in villages. The project plans to continue to expand the coverage of the digital rural 2.0 cloud platform in three years, help the construction efficiency and effectiveness of the digital three rural areas, and promote the comprehensive connection of digital business to the rural market in depth.
The "2021 Zhejiang Digital Village Pioneer List" builds a platform, builds a model, strengthens the application, and promotes connections, which is not only a large-scale media publicity activity around the digital countryside, but also an innovative move to promote the actual implementation of the achievements of digital reform, and it is also an advanced provincial example of deepening the construction of digital villages, with outstanding innovation and demonstration leading effects, which fully reflects the social synergy and social impact of government leadership, media empowerment, and scientific and technological assistance.
Extensive connectivity, precise matching, multi-span collaboration
Create a portal for displaying the achievements of digital reform
For the digital living room screen covering more than 300 million users, it is necessary to jump out of the original IPTV service category that is relatively single, to a greater extent to play the comprehensive capability attribute of the platform in the context of digitalization and networking, to carry out refined operation of existing users, to incorporate more social application functions into the platform, link service subjects, associate thousands of industries, seek the connotation expansion of the platform, broaden channels, and explore a broader value space.
Based on this, China Blue Telecom Television put forward the three major platform construction goals of "video service platform, integration innovation platform, and smart life platform", in addition to continuing to work on the integration and innovation of big data applications, large and small screens, long and short videos, and communication scenarios, creating video products with more Internet genes and more understanding of users, and continuously improving video culture and literary services, fully integrating into the major strategic deployment of digital reform in Zhejiang Province, closely following major needs, aiming at pain points and blockages, seeking multi-scenario cross-scenarios, and exploring and creating "video + government service business." "Application, focusing on the launch of the smart application service zone - "digital life", to accelerate the reshaping of development momentum.
Focusing on the three dimensions of government concern, social concern and user concern, in addition to fitness, tourism, food, health, leisure, fashion and other life video on demand, the zone also provides various vertical life services such as information, transportation, education, and catering. In terms of local services, local life services such as "Hungry Mo" and "Fliggy" are introduced to achieve online and offline scene linkage, service improvement of family scenes, to meet the expansion needs of new scenes on the large screen, and to achieve significant improvement of C-end experience.
Expanding and expanding "radio and television +"
Serve the construction of smart cities and the comprehensive management of society
For IPTV, the users of the TO C market are close to saturation, and the scale dividend is gradually fading. China Blue Telecom TV adheres to the concept of "problems encountered in development are solved through development", gives full play to mainstream media attributes, localization service capabilities and content operation capabilities, deeply participates in the construction of digital government, increases vertical development efforts, creates a digital and intelligent public service platform for the government, promotes the transformation of platform development to innovation-driven, shifts its core competitiveness to a new track, and further seizes the market, so that TV can keep up with the needs of family scenes, keep up with the needs of industry applications, and keep up with the needs of social governance.
Among them, China Blue Telecom television and the traffic police department jointly developed the "Cloud Traffic Control Station" government service innovation project and carried out accurate education on the integration of large and small screens of traffic violations. After the traffic offender enters the identity information, the traffic police data background can provide a matching traffic safety education video and play it on TV, forming a complete mission process. The platform also opens up government affairs data, so that users can accept traffic police education at home, complete the connection between the big screen and the small screen, the connection with the user, and the connection with the government, and effectively serve the construction of smart cities and the comprehensive management of society.
The large-screen industry has been turbulent for more than ten years, the media ecology continues to converge, the application scenarios continue to iterate, and the digital intelligence service becomes more and more distinct, China Blue Telecom TV takes "digitalization" as the path and "smart big screen" as the center, extends more services, outputs the industry service capabilities, radiates and supports the application development outside the industry, promotes the continuous upgrading of the business system from smart single products to scenario-based solutions, and continuously advances from pan-entertainment content operation, smart home construction to social application service output. Transform from a single audiovisual service carrier to a diversified service platform.
As the experts of the National Radio and Television Media Integration Development Innovation Center Review Committee gave China Blue Telecom TV innovation practice high praise: Zhejiang IPTV broke through our understanding of the media, the breadth and depth of integration innovation to the extreme, from the TV screen to the wisdom of the big screen, providing innovative practice cases for the national IPTV industry.
As the main designer of the overall strategy of digital and intelligent integration innovation, Lin Fei, general manager of Zhejiang Radio and Television New Media Company, said: "China Blue Telecom TV will be under the overall strategic layout of Zhejiang Radio and Television Group in 2022, with digital reform to drive and leverage the reshaping, embark on a new journey characterized by digital and intelligent integration innovation, and create more digital intelligence big-screen hardcore achievements." ”
The digital tide is rushing in, and the waves are on the way to show heroes. The acceleration of digital technology iteration and the in-depth advancement of digital reform have provided new and unlimited possibilities for the integration and innovation of radio and television. The vitality of China Blue Telecom TV lies in the continuous reshaping and integration, and the integration and innovation practice based on digital intelligence services is far from being over. In 2022, they will continue to expand internally and externally, with the goal of deepening the cultivation of "digital intelligence services" and creating a new ecosystem of smart big screens, providing a replicable Zhejiang example for IPTV in the process of value transformation, and boosting the industry into a new development context.