On February 1, the "Cross-generation Answer King" jointly produced by Mango TV, Guangxi IPTV, and Guizhou Radio and Television Broadband TV G+TV was officially launched, which is the first self-made intergenerational interactive answering variety show of "Big Screen Cornucopia", aiming to break through the communication barriers between young generations and elderly generations, and promote intergenerational communication and two-way growth. The immersive Q&A interactive atmosphere in "The King of Intergenerational Answers" will promote the communication and collision of the two generations in terms of culture and world view.
At the same time, the simultaneous broadcast of "Cross-generation Answer King" in 31 provinces across the country also indicates that the "big screen cornucopia" platform will continue to empower in content production and channel operation, and the new value of large-screen marketing contained in it will continue to be released.
Blockbuster out of the new
Innovative variety IP enhances the value of the scene
As a new interactive answering variety show, "Cross-Generation Answer King" directly attacks the intergenerational issues between different age groups in the form of questions and answers, highlighting the contrast between the thinking and the collision of concepts between the two generations. The show will select questions related to the old and new eras to test the guests. Guests can use the questions of cultural knowledge of different generations in the answer session to truly enter the culture and life of different eras, and feel the differences in culture and world outlook of each other in the collision of views and knowledge.
"Cross-generational Answering King" is composed of Yang Di as the "national question official" and Cai Ming as the "era question official". In each issue, three groups of intergenerational families with stories and characteristics will participate in the answer session. At the same time, the stage design of the program is also very eye-catching, and the colors such as blue and purple, orange and yellow are used as the theme colors of the program to create a distinct logo of the program. The witty Q&A content of "Intergenerational Answer King" makes it full of family fun atmosphere, and will also promote the show's penetration into multiple age groups through cross-generational potential energy.
The launch of "Cross-generation Answer King" will become the first self-made variety show content of the "big screen cornucopia" with the "living room new life" program that focuses on family fun. It will also show the content trend of "large-screen cornucopia" returning to happy families + parent-child accompaniment viewing, making the value of the living room economy more prominent. What's more, the value of the show in the family scene will also be more obvious.
Break through the space limit
Demonstrate cross-regional value
Nowadays, IPTV is in a critical period of value transformation, and the path to breaking the game has become more diversified.
Breaking down channel and regional barriers and accelerating the release of cross-regional value of large-screen marketing has become the key to IPTV's breakthrough. Therefore, the "big screen cornucopia" that provides large-screen marketing solutions for advertisers across the country came into being. Integrating the resources of the national TV large-screen market and opening up the joint operation of local channels across the country can not only achieve the accurate delivery of the brand's key markets, but also help the brand to embrace the national households.
"Large-screen cornucopia" due to cross-regional opening, multi-channel integration to break down many barriers, unified planning of the provincial platform advertising operation system, reduce the threshold of advertising operation, so that advertising has a broader coverage, but also to solve the problem of "customers are difficult to cross provinces, prices are difficult to control", but also let IPTV advertising previously to localization, small and medium-sized brand delivery, and gradually can undertake the needs of large national customers. In the long run, this will help Internet TV large-screen advertising to establish a credible value brand as soon as possible, so as to have more voice and competitiveness in the entire marketing market.
The "Cross-generation Answer King", jointly produced by Mango TV, Guangxi IPTV and Guizhou Radio and Television Broadband TV G+TV, is the first exploration of the "Big Screen Cornucopia" to complete the integration of inter-provincial and cross-domain resources through program IP, and it is also a key step for the "Big Screen Cornucopia" to become a new platform for the integration and dissemination of large-screen advertisements on national Internet TELEVISION. It will also reflect the powerful power of large-screen aggregation and the broad development space derived from aggregation.
Online and offline are all connected
Unleash the new value of brand marketing
In the face of the development of 5G and long video, as well as the gradual increase in the public's demand for large screens, the "big screen cornucopia" is continuing to release new value of brand marketing.
It can not only help brands combine program content and carry out online and offline integrated marketing. It can also give full play to the advantages of new media content production and localization channels in various provinces, and combine the customization of online vertical programs with the promotion of offline national activities to achieve the whole process of brand marketing from online to offline "planting grass".
By the end of 2021, the "Big Screen Cornucopia" platform jointly built by radio and television in 31 provinces and cities has been able to accurately cover 349 million Chinese households, reaching 70% of China's 494 million households. The users of "big screen cornucopia" are even more than breaking through the aging and juvenile limitations of the previous large-screen audience, under the attraction and cultivation of high-quality content, the user group will be a younger, more knowledgeable, more consumption potential family audience, more conducive to the conversion of living room traffic monetization.
It can be said that the emergence of the "large-screen cornucopia" has effectively improved the marketing value of Internet TV large-screen advertising.
The "Cross-generation Answer King" was broadcast exclusively by the Xiaodu Intelligent Learning Tablet, and sponsored by Shantu Wine, Polaria and Samsung Picture TV Industry. The show is favored by many brands, which is enough to prove the important role that the "big screen cornucopia" can play in brand marketing.
In addition, the "Big Screen Cornucopia" will also continue to innovate the content creation mode through content self-production, and launch the "Juvenile Dang burning series" and "living room new life series" tailor-made for the brand. Multiple series of high-quality original content will continue to provide content empowerment for new ipTV media across the country in 2022.
With the "big screen cornucopia" platform from launch to systematic operation, this means that the smart big screen industry will build a national advertising network, work together to create core competitiveness, and continue to empower the brand's full-chain marketing. It is believed that in the future, it will become more convenient to provide advertisers with intelligent, accurate and efficient large-screen marketing solutions.