In order to be young, Lang Yi can also be regarded as racking his brains.
After a new round of revamps, Passat is facing the market with a younger, more sporty and more fashionable state, and it is clear that SAIC Volkswagen has carried out a new round of layout of the product to let young consumers follow.
The new Passat, the new Lingdu and now the newly exposed Langyi, SAIC Volkswagen's set of sedan combinations, is obviously to play sports.
After all, the previous generation of consumers who played volkswagen has gradually aged, and the user group with the obsession of old Santana and old Passat is obviously unable to refresh the sales performance for this era.
Playing young is a way out.
The new Langyi, which has been exposed so far, has a younger design language, and SAIC Volkswagen has carried out a new round of design planning, obviously placing it in the sports market and redefining Langyi.
The new Langyi has also changed a lot.
1, the appearance is more lean, sporty, fashionable, exquisite.
2. The interior has been fully upgraded, and the sense of science and technology has been significantly improved.
Through the new design to change the positioning, and equipped with a full LCD dashboard to enhance the sense of science and technology, so that the human-machine interaction is simpler, more technological, this is the core competitiveness of this generation of Langyi.
The core competitiveness of the current Langyi is actually relatively weak, the interior design of the previous generation is relatively old, and the shape has not been changed for a long time, what is important is that the traditional 1.5L power system accelerates slowly.
Therefore, the sales volume of Langyi in this era has actually been caught up, and at the same time, it has been surpassed by Xuanyi, and the market competitiveness of the current model is more of a price highlight.
For SAIC Volkswagen, it is very important to ensure the core competitiveness of Langyi, and the pillar models carry the mission of enhancing brand value, cognition and profits, and enhance the market position of Langyi through more new technology configurations and new changes, which can bring new blood to SAIC Volkswagen.
Therefore, this generation of Langyi uses the starry sky net, and also uses a more mainstream interior, and the visual sense is obviously improved.
The current Langyi has done a very good job in terms of size, the performance of the body length, internal space, and trunk space has been able to meet the needs of the vast majority of user groups, in fact, the new Passat that was previously remodeled has a good market recognition.
In particular, the more sporty young Starry Sky Network has brought more young blood, and Langyi itself is positioned younger than Passat and has a lower price, which means that the new Langyi can bring better competitiveness in the market with a better sense of design and technology after its debut.