Didi, as the first enterprise in the mainland online ride-hailing market, although it is still in the state of "one dominant", but from the perspective of its recent development, Didi will not face many challenges in the future, and there are still many internal problems.
We all know that for any company, compliance is an important factor in its development, if it does not comply with the regulations, not only consumers will not pay for it, but also by the relevant domestic departments directly criticized, and in this regard, Didi has not done it at present.
In the ranking of the compliance rate of online ride-hailing in December 2021, according to the data released by the relevant departments, Didi has won the first and second places in the compliance rate, Didi Chuxing ranks second from the bottom, and its flower piglet ranks in the first place.
In fact, this is enough to show that Didi still has many problems in platform operation, which does not meet the relevant regulations, just on January 21 this year, the transportation department criticized 8 platforms through the WeChat public account, including the online ride-hailing platform Didi.
The reason why Didi will be criticized this time, in fact, in the final analysis, is still a question of whether it is compliant, and the Ministry of Transport clearly pointed out that Didi has infringed the legitimate rights and interests of relevant personnel due to irregular operations in the operation process, and it is bound to need to be rectified in the future.
Judging from the current dynamics of Didi, the company has indeed corrected the existing problems and has stopped sending orders to some document drivers.
Before Didi introduced this provision, in fact, many online ride-hailing drivers under the platform are mixed, after all, Didi wants to develop and grow, stabilize the first position of online ride-hailing, and it is bound to need a large number of drivers to serve it, and in the process, Didi's requirements for drivers will be reduced.
According to the data released by the relevant departments in 2019, Didi, as the largest online ride-hailing platform in the mainland, has even reached 82% of its non-compliant vehicles, and such a high proportion of non-compliance is indeed a bit surprising.
But now in the case of strengthening management in China, Didi also has to make changes, in the recent Didi has made it clear that at present, some areas no longer distribute orders to drivers of documents, and their drivers need to ensure that the documents are complete, in addition to having a personal certificate, they also get the relevant local departments to handle the car license, only in this way will there be a stable and sustained single receipt in the future.
As soon as Didi's regulations came out, it also directly dismissed tens of millions of drivers, and it is undeniable that the lack of a large number of drivers is also a great loss for Didi, but compared with short-term losses, if Didi does not pay enough attention to the compliance of the platform, it is bound to be unable to get the recognition of relevant departments and consumers in the future, and may even be gradually eliminated by the market.
Now that Didi has made changes to its internal problems, will its "one big family" situation be maintained forever?
There is still no clear answer to this question, but it is certain that even if Didi has achieved perfection in terms of compliance rate, in terms of user privacy data, Didi is still being investigated and is under a lot of pressure from public opinion.
Moreover, since Didi was asked to take down the shelves in July 2021 and could not obtain new users, in this period of about 7 months, other online ride-hailing platforms on the market have launched a rapid offensive, although they still have a certain gap compared with Didi, but there is no doubt that the gap is gradually narrowing.
Among them, T3 travel in the temporary decline of Didi during this period, its growth rate is particularly rapid, according to the relevant information, the current cumulative number of registered users has exceeded 77 million, the daily order volume is also more than 3 million, this year T3 travel will also carry out a national layout, continue to accelerate the pace of development.
In addition, the number of users under Xiangdao Travel also exceeds 30 million, which can be found in more than 40 cities across the country, in short, from the current development situation, Didi is currently in a state of gradual regression, while most other online ride-hailing platforms have repeatedly set new records.
This is bound to have a big impact on Didi's future development, if Didi still can't get new users this year, presumably its market share will be further divided, what kind of views do you hold on to Didi's future development?