I believe that everyone's circle of friends has been brushed by Gu Ailing.
In the freestyle ski women's big jump final, Gu Ailing made history in the big jump event that he was least good at, and won another gold for the Chinese team.
The super difficulty 1620 completed this time is the first time Gu Ailing has tried it in a competition, before which she had not even been on snow, had not been on a trampoline, and had only practiced on the air cushion for two days.
She couldn't believe it when the action was perfect.
After the game, she said that everyone advised her to choose the bottom plan to rush the silver, but the reason why she finally chose to challenge the super difficulty was not to beat other players, not to skate better than others, she just wanted to skate to her 100 percent best.
Challenge yourself, Yuru Yucheng, step on the snow to find the dragon.
On the Internet today, everyone is cheering and screaming for her.
"Gu Ailing should not be called Frog Princess, but Cow Wow Princess."
"Life buff is all full, and the existence of Gu Ailing itself is Shuangwen..."
"Beautiful, talented, 14 years old to get 50 gold medals, SAT 1580 (out of 1600 points) normal application to Stanford University, fashion expressive, self-taught quantum physics... Goldfinger didn't dare to open it like this, what window did God close for her? ”
There are also people who are sure that the purple microstar that will fall from the sky in 2023 must be her, and Gu Ailing will be a new generation of national idols.
From 2019 to the present, Gu Ailing can receive a lot of praise and attention as soon as she appears, and now, she has a high degree of national popularity and commercial potential, and has become a real top stream.
So why on earth do we like her so fanatically? Where does this high nationality of hers come from? Why can this 18-year-old girl become an idol benchmark for the younger generation? Uncle Oxygen believes that there are four reasons.
01
Pure beauty marketing is outdated
You should remember that just a few years ago, there was also a phenomenon-level "idol" on the Internet, but because the car rolled over too quickly, she only fired in China for 30 days, yes, she is Song Zhiya.
At that time, Song Zhiya's popularity was because of the success of beauty marketing, and when the fake incident occurred, when asked "why do you do this", Song Zhiya's reply was also "I thought I was beautiful on the line".
As early as a few years ago, the phrase "just look pretty" can indeed become a pass card for idols and a life-saving card on the road to making money.
However, at a time when the public is generally getting higher and higher, and there are more and more "idols" in the society with beautiful skin bags but empty heads, everyone has learned to see the brain through the skin bag and break the marketing tear traffic.
Our expectations for idols are not only immortals, but also truly outstanding strengths and hard power.
The birth of Gu Ailing just meets our expectations for intellectual idols, ability idols, and true idols, and also verifies the truth that it is now completely impossible to get recognition based on beauty.
For her, beauty should be the least worth mentioning.
In two years, Gu Ailing won 11 gold, 2 silver and 3 bronze for China, and she is the female skier who has won the most gold medals in her debut.
She competed in the World Championships, winning two golds and one bronze in the case of a broken right hand, and was the first World Championship double in the history of the International Snow Federation.
In order to prepare for the Beijing Winter Olympics, she ended her high school courses early by self-study and was admitted to Stanford with a score of 20 points away from the full score (not a special move).
In addition, she can play piano, equestrian, ballet, love swimming and food, like to run, 800 meters can run 2 minutes and 36 seconds, almost become a track and field athlete...
Fashion expression is very strong, not only the major brands love, she is also an IMG contract model... True Hexagon Warrior.
After that, any successful benchmark idol must be more trusted and more convincing because of its super strength, more convincing than marketing beautiful idols and Internet celebrities.
02
Conformity also promotes aesthetic changes
In an interview with CCTV, Gu Ailing once described what she considered "beautiful":
"Beauty is power, confidence and health."
She said that I see too many people who don't eat for the sake of being beautiful and skinny, can't run for 3 kilometers and 5 kilometers, just don't eat enough, haven't sunburned at all, this is not pretty, because it's not healthy.
Her skin is sunburned wheat color, good figure because there are muscle lines belonging to athletes, height 175, weight 52kg, not hungry, are "solid meat".
She does not have a juvenile face that conforms to the aesthetics of the past, with a long face and many hard lines, but even the plain face has a healthy spirit and a brightness that cannot be hidden.
And, such as this powerful beauty, healthy aesthetic, just because the white skinny and young scum has been overthrown, so it has become a new, mainstream trend.
As a clear example, the current major brands have changed the direction of the wind early, and they prefer to find a spokesperson for beauty, health, and strength characteristics, because they know that the spokesperson who can make the buyer recognize must first meet the image of beauty in the buyer's heart.
In this dimension, athletes with good fashion performance are far more commercially valuable, appealing and more in line with brand needs than super-first-line big stars.
German track and field athlete Schmidt Erica, who was named germany's most beautiful athletics goddess, was named the most beautiful track and field goddess in Germany during the Tokyo Olympics.
Her performance at the Olympics was not very good, but after the game, the number of ins fans soared by more than 250w, and the commercial value soared.
Less than ten days after the new Women's Singles Champion Radukanu won the title, Tiffany hurriedly signed her as a brand ambassador at a high price, and signed Gu Ailing in June 2021, officially announcing her as a global brand spokesperson.
PS: Gu Ailing's 2021 World Championship winning descendants' speech fees have risen to $250w after tax.
Nowadays, most of the artist stars have a valuable title for such big-name resources (brand friends are useless) is "possible" after several years of hard work, and the follow-up resources also rely on the brand to lift, and it is impossible to put them together.
This is an aesthetic change reflected in the business, such as Gu Ailing's powerful, healthy beauty will surely become the future fashion trend, she just took the lead in becoming the most in line with the one.
03
The new Chinese idol from "can be"
It has become a super ideal projection
Returning to the definition of "idol benchmarking", Gu Ailing's high national popularity is also related to our expectations for idols.
I remember in 19 years, I wrote an article called "Why do female celebrities with poor looks have higher national popularity?" ”
That year, there were a lot of ordinary, grounded stars on fire, and they were very popular because they were "can be" to us.
Coming from suffering and counterattacking from the ordinary, they make us unconsciously feel close to such people who are similar to ourselves, and also soothe our fear and uneasiness about the "perfect and powerful" subconscious.
But the original meaning of the birth of idols is not to appease and empathize, but to look up and lead.
The birth of idols can find an outlet for people's dependence and Mu Qiang's nature, they should have the strength to persuade others, have the ability to motivate others, and idols should be able to live out the "I" ideal of their own appearance.
"Good envy of Gu Ailing", is the word I have brushed the most
Also returning to her hometown from the United States, Naomi Osaka and Ailing Gu are representatives of these two idols.
Compared with Tani Ailing, Naomi Osaka is less "distorted".
She is more emotional and fearful like an ordinary person. She was the world's highest-paid athlete, earning $37.4 million a year, but she said: "If I win this game, I throw the racket into the air, but I never dare to do it." ”
Even when she returns to her hometown, it is difficult for her to gain a sense of belonging.
The higher the expectations of the people for her, the higher her pressure, she has a different skin color, but also has a different inspirational story, "can become" she has become the expectation of thousands of people, they expect her to use success to represent them, but this expectation also makes her unable to withstand failure.
In the third round of women's tennis at the Tokyo Olympics, Naomi Osaka, who was deeply troubled by depression, lost to the Czech players. Japanese netizens have broken their expectations, seeing her loss as a national humiliation for Japan, and she has suffered a long period of verbal criticism from Japanese netizens.
Empathizing with idols and having to make sure they fulfill their expectations has been the same in the past.
But from the popularity of Gu Ailing and the Tokyo Olympic Games, it can be concluded that it is not now.
Gu Ailing has a terrifying professional strength and was given expectations before the game, but there are also bloggers who use videos to explain the strength of their opponents in detail in order to let everyone not put too much pressure on her.
But he was seen by the princess
For the athletes who go out for the country, we are willing to have a higher tolerance and love for them, they only need to surpass themselves, challenge themselves, and enjoy sports, so Gu Ailing, who is cheerful, confident, humble, and not discouraged after failure, is very popular, and Li Wenlong, who insists on playing auxiliary, can become the youngest son of the whole people, and Wu Dajing, who rushes to the position to signal Ren Ziwei to go, is touching.
Rather than "must succeed", we hope that they can all have an optimistic "strong heart", and what we want to see is common strength.
Compared to 3 years ago, when "the need for 'can-be' idols to bring expectations", today's Chinese no longer need to continue to insecure from here.
Because our progress is rapid.
For Chinese who are already more confident and pursue more powerful, such as Gu Ailing, such as Gu Ailing, such an idealized idol who is "perfect" but not afraid of failure, who inspires us with terror power rather than carrying the hopes of others, is more needed and better represented.
04
Authenticity and focus are always the keys to popularity
Finally, let's talk about the reasons for personal qualities.
Pure genius machines that can achieve without hard work can never attain a very high national popularity, because their success is untraceable.
Gu Ailing's success also lies in the fact that she shows the side of genius while also showing the truth and persistence behind her to the public.
She has a new trend that belongs to young people, sleeps 10 hours a day, wakes up and concentrates on doing everything well, takes a serious rest when it is time to rest, and she does not believe in self-squeezing efforts. (Here's some effort to sacrifice sleep)
The genius girl does not like to fold the quilt, she and every young person do not understand, why I still sleep on it, but you let me fold the quilt.
Just in the early hours of yesterday morning, she also ran to the Instagram anti-black, echoed the inappropriate remarks of the US media, quarreled and went to sleep, woke up and went to slide a champion.
She, like every Chinese child, worries about not being able to find a job while studying art... Deeply distressed by this.
She said: "I am very passionate about what I do, but I am just a normal child, I like to play games with my friends, watch movies, and I sometimes feel that I am gradually losing this side of me as a child. That's understandable, but I also want people to remember that that side of me does exist.
She has a rare focus, and she wants to take her love to the extreme in her areas of expertise.
At the same time, she also hopes to influence herself to influence more girls, and she has opted for male-dominated freestyle skiing.
11-year-old speech
Even at school, she persuaded the girls to play basketball.
Authentic, persistent, missionful, fearless, brave and free.
We are all very happy to see the birth of such a new idol today, and there will definitely be more in the future.