On January 14, Beijing time, the top ten female athletes in 2021 were released. As a result, three female athletes, including Sindo in badminton, Masayoshi Takashi in golf, and Naomi Osaka in tennis, made the list. Among them, Gao Zhenrong has the largest number of bonuses, and she is the bonus king of the LPGA last year. Sindu and Naomi Osaka are the darlings of advertisers.
And the Chinese women's players, no one was selected.
The top 10 female athletes are Naomi Osaka (tennis), Serena Williams (tennis), Serena Williams (tennis), Biles (gymnastics), Muguruza (tennis), Gao Zhenrong (golf), Sindu (badminton), Barty (tennis), Koda (golf), Parker (basketball).
Among them, there are 4 American players. Tennis became the most profitable women's sport, with four of the top five being tennis players. Barty, who finished eighth, is an Australian tennis rookie. Raducannu and others, if not too young, have only played in the game for half a season and are close to the top ten.
The top four athletes are all black athletes. Among them, Naomi Osaka is a mixed race player.
In the top ten, there are three Asian players, Naomi Osaka, Zhenrong Gao and Sindu, from Japan, South Korea and India. And Chinese players, whether they are veterans such as Chen Meng and Zhu Ting, or newcomers such as Quan Hongchan, their income is far less than that of other players.
In addition to the rapid decline in the level of Chinese women's tennis, the most important thing is that the advertising revenue of domestic players is somewhat larger than that of Japanese, Korean and Indian players.
Gao Zhenrong's income is 7.5 million US dollars, of which the number of prize money for the competition is only about 2 million US dollars, and the rest is all advertising revenue. Naomi Osaka and Sindu are basically supported by advertisements.
Sindu is currently India's most popular female athlete, and although she only won the bronze medal at the Olympic Games, a large number of advertisers love the Indian girl. Last year, India held a celebration of the Olympic Games, handing out prize money and cake on the spot. Only Sindu was absent. Because of India's so-called high bonuses, compared with her advertising revenue, the gap is somewhat large.
Naomi Osaka's situation is even more pronounced. Her full-year total income was $5,730 (6.5 billion yen). However, more than $55 million of that was given by advertisers, and only about $2 million was earned from their own tournament prize money. Char rice revenue already accounts for 95% of Naomi Osaka's total revenue.
Bringing advertising revenue to Naomi Osaka are nearly 10 brands such as Louis Vuitton. In other words, the average endorsement fee they give is about $5 million.
However, Naomi Osaka's performance in the second half of last year was very average. Some are sorry for the treatment given by advertisers.
Naomi Osaka and Zhenrong Takashi's advertising revenue is ridiculously easy to understand, and it is incomprehensible that Sindu, who is ranked seventh in the world, has such a high endorsement fee. It also includes a large number of Chinese sports brands.
For a long time in the past, Sindu's world rankings have been between 5th and 10th, far inferior to Chen Yufei and others.
Someone answered that Sindu was a minority player in a populous country with underdeveloped badminton. According to this theory, the endorsement fees of foreign brands such as Li Lei and Wu Lei in European national football should at least exceed 8 million US dollars.
In the past, we always laughed at the high endorsement fees paid by foreign brands to Chinese players. Nowadays, compared with Naomi Osaka, Sindo and others, the endorsement fees of domestic athletes are really a bit cold.
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