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Lotus has established a premium performance division that will provide customized models and a unique user experience

Recently, Lotus announced the establishment of Lotus Advanced Performance, a new business unit dedicated to providing exciting custom cars as well as world-class user experiences.

Lotus has established a premium performance division that will provide customized models and a unique user experience

This is another major step forward in Lotus's transformation into a global performance car business and brand as a British sports car company, and a close-up image of the rear of a new car also indicates that it will bring exciting new projects.

Lotus has established a premium performance division that will provide customized models and a unique user experience

It is reported that Lotus Advanced Performance's business includes super exclusive and unique vehicles, limited edition models, customized models, world-class unique experiences, Lotus Driving Academy, motorsport, high-performance accessories and so on. All courses are run by Simon Lane, who previously served in the Aston Martin Q division.

Lotus has established a premium performance division that will provide customized models and a unique user experience

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