The hottest topic in recent times is the Winter Olympics held in Beijing, the eye-catching opening ceremony has attracted the world's attention, and its green environmental protection concept is deeply rooted in the hearts of the people. In today's worldwide promotion of low-carbon environmental protection, carbon neutrality has become the development goal of all countries in the world. To be carbon neutral, the development of new energy sources is crucial. In this context, the new energy automobile industry around the world has ushered in a spurt of development, among which BYD, the "first brother" of China's new energy vehicles, has delivered a stunning sales performance at the beginning of 2022.
According to BYD's official data, BYD's sales in January 2022 reached 95,180 units, an increase of 126.1% year-on-year, of which the sales of new energy vehicles increased by 367.6% year-on-year. Whether from the perspective of total sales or growth rate, BYD will achieve a breakthrough again in 2022, and it is not a problem to complete the annual sales target of 1.2 million vehicles.
Unlike other mainstream domestic car brands that also rely on traditional fuel vehicles to increase sales, BYD's new energy passenger cars account for 98% of the brand's total sales, of which EV models and DM models account for almost half of each, which can take into account both pure electricity and hybrid two major new energy markets, and there is no second brand in the world that can do it.
With the tightening of the policy and the tightening of the double point policy, other brands are still trying their best to "earn points" or are experiencing the pain of transformation. BYD has long proved the correctness of its track through excellent market performance, and BYD has been adhering to the strategy of pure electricity and hybrid parallel for several years, which has also laid a solid foundation for THE substantial growth of BYD's sales. For products, whether it is BYD Qin positioning the entry or BYD Han positioning the flagship, EV and DM versions are provided for users to choose, EV models are more suitable for urban transportation and short-distance travel, and DM models can eliminate the anxiety of long-distance travel.
From the perspective of subdivision models, BYD's sales ratio is also relatively reasonable. When the sales of some domestic car brands are mainly supported by low-end and mid-range models, and there is no achievement in the higher-level market, BYD's passenger unit price has successfully exceeded 150,000 yuan, which has exceeded many joint venture car brands. For example, BYD Han's average transaction price has reached 250,000, and its january sales reached 12,780 vehicles. For a medium-sized and large car of its own brand that is not low in price, it is not easy to achieve such results.
It is worth mentioning that BYD Han has achieved sales of more than 10,000 sales for 5 consecutive months, which is very rare in domestic medium and large cars, and in December last year, BYD Han also ranked second in the domestic market with sales of more than 13,000 vehicles, surpassing German luxury brands and creating a new pattern in the domestic luxury car market.
On the other hand, BYD Qin, Song two major car series also achieved sales growth, Qin series January sales reached 26542 vehicles, Song series January sales also as high as 22449 vehicles, of which Song DM sales increased by 2719.8% year-on-year, such a growth rate is rare. BYD Yuan series sales of 8596 units, an increase of 1643.6% year-on-year. The newly launched Dolphin car series also achieved sales of more than 10,000 in January, providing strong support for BYD's subsequent sales growth.
In the domestic market, BYD's competitive pressure is not small, with fierce rivals such as Tesla in the past and emerging brands such as Extreme Krypton in the back. However, BYD has successfully stood out by virtue of its strong brand influence and excellent product competitiveness, achieved a counter-trend growth in sales, and become a benchmark for independent new energy brands, worthy of being the leader of the new energy market.
In addition to the recognition from the domestic market and consumers, BYD's influence in the global market is also gradually increasing, according to the 2022 Global Brand Value Top 500 list released by brand value assessment and consulting agency Brand Finace, BYD ranks first in the list of Chinese auto brands.
Once upon a time, domestic cars without brand value could only rely on low-cost and cost-effective strategies to seize the market, and now BYD has become a leader in the transformation of Chinese automobile brands. Relying on excellent technical strength and strong brand appeal, BYD will surely attract the world's attention in the future and become the mainstay of the development of the global automotive industry.