Text | Jiangcheng lei less
Edit | Small balls
Since joining the company in early 2014, Ms. Tao Has been with Tesla China for eight years now.
The seven-year itch has "survived" the past, letting the wind and waves blow, and the "queen" sits firmly on the Diaoyutai!
The first tweet of the Year of the Tiger continues to be reserved for Tesla.
01
It is mainly based on the following two aspects:
First, before the Spring Festival, Tesla made a big move in the auto media circle, and decided to sue The "Big V" Xiao Gang, a fan of Douyin, for letting go of the wind;
For a while, there was a lot of noise on the Internet, not only the automobile circle, but also people in various circles and melon-eating masses to watch and discuss.
Awesome, Tesla is really tough, hard enough!
Tesla's move will have a greater impact on the ecology of the entire automobile circle (including the media ecology).
From the perspective of Leju Automobile, the author thinks it will be a positive impact and help the purification and improvement of the ecological environment.
As we all know, disputes between car companies and the media due to public opinion reports, and even public court affairs, have occurred from time to time;
However, cases like Tesla and Xiao Gang's "strong showdown" have aroused strong onlookers from all walks of life from the beginning, and it is rare.
The simple "tearing" of the rule of law society is not interesting, the public is still reasonable, the law is handed over to the law, taken to the table to break, put under the sun to dry, in the end is relatively the most fair and convincing.
Whether it can be dried or not, dare to dry or not, will greatly accelerate the self-purification and elimination of the industry's ecology, from the past mud and sand, and even "bad money expelling good money", to the survival of the fittest, the winner of the capable.
Therefore, when the Year of the Tiger is carried out, Leju Automobile will actively pay attention to the final trend of Tesla's above-mentioned cases and jointly promote the development of the industry ecology in a healthier direction.
Classic lines from the movie "Let the Bullets Fly"
Second, after more than ten years, especially the last six or seven years of vigorous development, the wave of electrification and intelligent change represented by Tesla as the standard-bearer has swept the world.
In 2022, which car company (especially the traditional car company) has not yet fully promoted electrification and intelligent transformation, and the future road is doomed to be bleak.
Not to mention the German, American, and Korean systems that have been more active, even the Japanese system, which has not been cold to electric vehicles (mainly pure electric and plug-in new energy vehicles actively promoted in China), Toyota, Honda, and Nissan have also launched the strongest offensive of electrification.
As a new generation of industry opinion leaders, Since its establishment in March 2016, Leju Automobile has been paying close attention to and reporting on the industrial transformation of the "new four modernizations" of automobiles, and has cultivated and built "new cars" as an important column in depth.
The so-called "eagle strikes the long sky, the fish soars shallow bottom, and all kinds of frost and sky compete for freedom."
In the new year, we will continue to pay more attention to and report on the new four fields, and Tesla is undoubtedly an observation window that cannot be ignored.
02
Back to the theme of this issue, Tesla's "China Press Spokesperson" - Ms. Tao Lin.
Needless to say, compared with such executives of other large car companies, including Tao Lin, Wang Hao, Zhu Xiaotong, etc., Tesla China executives Tiantuan, the public information and reports on the Internet are significantly less.
Leju Automobile believes that this may be the spiritual refraction of Musk himself and Tesla headquarters to Tesla's overall style and tone in China after Wu Bixuan.
Tao Lin, Tesla's vice president of external affairs in China
Quoting Tao Lin's previous interview with the media, compared with some other friends who are good at marketing and media relations, Tesla is like a "child who is not good at words and socializing."
Based on this industry, it is not difficult to find that whether compared with the BBA, a traditional car company giant, or a new upstart such as Wei Xiaoli, Tesla has been very careless in dealing with the media and public relations in the past few years.
In the view of Leju Automobile, although it cannot be conclusively said that it is a causal relationship, since the female owners of Henan at the 419 Shanghai Auto Show last year made a big fuss about the Tesla booth and the outbreak of the "roof rights protection" incident, it is rare for too many big vs and small V in the auto media circle to jointly "denounce" Tesla.
Ask yourself, when the female owner of Mercedes-Benz in Xi'an staged the roof rights protection due to the "oil leakage" of the new car a few years ago, Mercedes-Benz also suffered criticism and condemnation in the field of public opinion, but too many large and even "semi-official media" closely related to Mercedes-Benz were obviously much more "restrained" than Tesla in this matter.
Not to mention the public "washing" for Mercedes-Benz, at least it will not be like treating Tesla, "full of fire".
According to the author's observation, during that period, there was a round of concentrated "shelling" of Tao Lin's "arrogance", "inaction", and even "incompetence" in the media reports during that period.
Wu Bixuan (first from right) Tao Lin (blue clothes) accompanied Musk
For a time, Tao Lin once became a "living target" and "back pot man" of Tesla China, and some media even bluntly said that Tao Lin should leave the class.
In fact, for a long time since the outbreak of the 419 incident last year, Tao Lin, who used to be basically "more a day, or even more a day" on Weibo, was once "silent" for nearly two months.
Le Tease Observation:
Looking back, the henan rights protection female car owner and the reputation rights dispute case with Tesla China and Tao Lin has not yet had a clear result, and it is estimated that this matter will continue to toss for a while in 2022.
Wave after wave, wave after wave, and Henan female car owners dispute case is still in progress, Tesla China has been high-profile into another public opinion war, or will be with the Douyin tens of millions of fan bloggers again in court.
Screenshot of Ms. Tao Lin's Weibo
Ms. Tao Lin, vice president of external affairs of Tesla, returned to the active state of Weibo day by day after the period of silence and silence.
It seems that it has not been affected by the above two lawsuits and public opinion "tearing" battles that have aroused the attention of the whole industry.
Also, since joining Tesla in early 2014, Ms. Tao Lin has been with Tesla China for eight years so far.
The seven-year itch has "survived" the past, whether it is with the local "old Zhu" or the "old horse" on the other side of the ocean, the degree of trust and tacit understanding established, is it a "troublemaker" female car owner and "troublemaker" primary school chief, can easily pry and pry open?!
As the title of the article said, Tao Lin's strength has won the heart of Iron Man Musk. Let the wind and waves blow, the "queen" sits firmly on the fishing platform!