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Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

Before 2020, Lincoln Automobile is still a niche luxury brand like Infiniti, Acura and other brands, that is, what everyone calls "small transparency".

However, after 2020, lincoln car sales ushered in a substantial increase, especially in January to August this year, Lincoln's cumulative sales have exceeded 57,000 units, up 80% year-on-year, not only in the luxury brand to gain a foothold, and directly to the second-tier luxury camp, has become a non-negligible existence.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

In fact, looking back, Lincoln's sales in the domestic market today have soared and its localization is inseparable. From last year to now, for more than a year, adventurers (picture | configuration| inquiry), aviators, navigators three main models have been domestic, not only covering compact, medium-sized, medium and large SUV three different market segments, the formation of domestic SUV "three musketeers", and give full play to the "sea, land and air" synergistic combat advantages for the Lincoln brand to win a place in the domestic luxury car market. From January to August this year, the sales of the "Three Musketeers of SUVs" exceeded 50,000 units, accounting for 88% of Lincoln's total sales.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

Lowest price for aviators: from 509,800

The image parameter configures the requested floor price

Understand the car points 4.13 understand the car actual measurement space, performance and other car circle 31,000 car friends hotly discussed used cars from 459,800 | 29 vehicles

There is no doubt that lincoln's localization route is a fairly correct choice, and its entire brand has ushered in a stage of rapid development at present. But to say back to the secret of Lincoln's sales explosion, or to return to the product itself, such as the car governor this time to visit the store to see the adventurer Corsair MONO limited edition, the new car price of 289,800 yuan, limited to 500 units, on the day the car governor arrived at the store was told that this new car has been sold out, 4S store only one show car, showing its popularity.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

Lowest price for Adventurers: 236,800 Maximum price cut: 10,000

Understand the car points 3.89 understand the car actual measurement space, performance and other riders circle 110,000 riders hotly discussed used cars from 172,000 | 19 vehicles

It is worth noting that in the morning, the Lincoln 4S store is already quite lively, especially the consumers who come to see the car, which also confirms the popularity of Lincoln Cars in the market today.

Speaking of the adventurer Corsair MONO limited edition this luxury SUV itself, as a limited edition model, it does have a more unique product charm. First of all, the new car has an exclusive MONO body color, with a MONO white forward grille, and the logo also has an exclusive collector's star logo above the logo, which is highly recognizable overall. At the same time, it can also be seen that the Lincoln brand actively embraces the attitude of youth.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

On the side of the body, the Adventurer Corsair MONO Limited Edition also has its own logo and is equipped with 19-inch glossy black wheels, which form a strong visual contrast with the MONO body in white, while also adding more sporty attributes to it.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales
Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

Sitting in the car, the adventurer Corsair MONO limited edition is also eye-catching, the entire interior with a large number of exclusive Topa blue color scheme, it looks quite textured. In addition, the new car is equipped with exclusive sports pedals, but also by adding anti-slip three-dimensional environmental protection rubber to increase friction, the details highlight its luxury.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales
Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

It has to be said that the personalized customization of the appearance of the adventurer Corsair MONO limited edition is indeed a very good fit for the aesthetic needs of young people. Of course, it is also well aware of the needs of the younger generation for technology configuration.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

The Adventurer Corsair MONO Limited Edition is equipped with a 12.8-inch HIGH-definition touch screen, which integrates the third-generation Lincoln SYNC+ Intelligent Mobility Interconnection System and the Lincoln Co-Pilot360™ Intelligent Driving Assist System. And the new car is also equipped with a comfortable atmosphere mode and Lincoln fragrance system, with the same sense of ceremony as the fuel version of the adventurer, so that both inside and outside.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

Not only that, the adventurer Corsair MONO limited edition seat is equipped with a 150-year-old American brand Eagle Ottawa's Savannah semi-aniline premium leather, with an unparalleled fullness and natural texture, only the transparent light finish of the ordinary leather half of the material, which can be called "breathing leather", which truly makes the sense of luxury within reach.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

In the power section, the Adventurer Corsair MONO limited edition comes standard with a high-power 2.0T turbocharged engine with 245 hp and a maximum torque of 390 Nm, coupled with an 8-speed automatic transmission, which brings surging power to retract freely.

Sold luxury status? Explore Lincoln Cars, what is the secret of soaring sales

Write at the end

Adventurers, aviators, navigators of successive domestic production so that Lincoln Motors in the domestic auto market successfully tore off the "small transparent" label, and revitalized the brand image and sales, and it did not take the "price for volume" sales method like other brands, but through the quality of the product itself to convey the sincerity to consumers, in order to get recognition. In the adventurer Corsair MONO limited edition car, we see lincoln car's youthful attitude, not only integrated into the design language that young people are enthusiastic about, but also presents a unique fashion taste. It can be said that behind the soaring sales of Lincoln cars today is actually a lot of reason.

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