If it is said that on the traditional bar machine, domestic manufacturers still have a long way to go compared to Apple and Huawei in the high-end market, then in line with the strategy of "no one has me", the differentiated folding screen mobile phone has become a new choice for the market.
In addition to cars and AR glasses, another rumor that Apple will involve is the seamless folding screen mobile phone, unlike the change of cross-industry cross-product line on cars and AR glasses, from the current straight form of iPhone to folding screen design, the difficulty is much smaller. Only for Apple, which only launches four iPhones a year, it is necessary to consider the market demand for folding screens, related technologies, App applications and the impact on its own iPad products. Therefore, the iPhone designed by the folding screen is by no means empty, but in the short term, Apple will not rush to launch, and other mobile phone manufacturers need to seize the opportunity of this time difference.
Although in recent years, domestic mobile phone manufacturers have continued to explore the high-end market, but only Huawei is successful, and in the past, other manufacturers have focused more on less than 5,000 yuan to stagger the positive competition with Apple's iPhone. Last year, more domestic manufacturers tested the market of more than 5,000 yuan, the reason is naturally to see the original Huawei's high-end market share.
For consumers who are willing to spend more than 7,000 yuan to buy a folding screen mobile phone, what they want is not only the change in the experience of the folding screen, the mobile phone should become a symbol of its identity and taste, just like Huawei's Mate X series folding screen mobile phones are in short supply while pricing tens of thousands of yuan, and third-party merchants are also in short supply. The importance of brand power is particularly obvious in high-end mobile phones such as folding screens.
Huawei's success in the high-end market in the past is not achieved overnight, and other manufacturers want to catch up and surpass in the short term and squeeze into the high-end market, which may be difficult to achieve in the short term.
We take the xiaomi MIX FOLD that was released relatively early to analyze, the initial listing price of 9999 yuan after the release in March last year was quite powerful at that time, but less than a year later, the price of its third-party merchants has been around 6000 yuan (the official price is 6999 yuan), even if you count the factors due to the configuration iteration of similar merchants, the price reduction of the MIX FOLD is indeed a bit high, which also affects the brand's future pricing strategy in the high-end market.
It is undeniable that the large-screen experience after the folding screen mobile phone is expanded to a large extent, it is necessary to make trade-offs on the size, weight, border, and crease of the fuselage, and between the opening and closing of the screen and the display field of view, the manufacturer needs to optimize the user experience and maximize the advantages of the folding screen, rather than simply "making the screen bigger". With the experience accumulation of Huawei and Xiaomi, OPPO and Glory's folding screen new products have played practical cards recently, coupled with lower pricing, hoping to promote the sinking popularity of folding screen mobile phones. We're also confident that the next-generation MIX FOLD will do even better.
As for the market competitiveness of OPPO Find N and Honor Magic V? I think it is not simply to look at the performance of the general shortage of supply in the early stage of the listing, but to see if the product is still "resistant" after a quarter or even half a year.