On February 8, according to Aifaner, on the first day of construction after the New Year, Li Jie, president of OnePlus, released an internal letter summarizing the achievements of OnePlus in the past 2021, and believes that the Chinese mobile phone market in 2022 is still not optimistic, but there are still huge opportunities.
Previously, on January 10, Liu Zuohu, the founder of the OnePlus brand, announced on Weibo that Li Jie Louis would serve as the president of OnePlus China and be fully responsible for the business of OnePlus China. Li Jie has worked at OPPO for 11 years, and has been responsible for Find series product planning, product roadmap planning, hardware strategic planning, China strategy and product roadmap planning, and also served as the head of user operations in China.
Li Jie said in an internal letter that the Chinese mobile phone market in 2022 is still not optimistic, but at the same time, it also sees huge opportunities. After more than ten years of popularization, smart phones have penetrated into every life and work scenario of users, and after experiencing multiple machine changes, users have higher and higher requirements for products and higher sensitivity to experience details. In some high-frequency scenarios, such as game experience, smooth performance, etc., there are still unsatisfactory places in the industry, and this is the opportunity of OnePlus, and it is also the advantage of OnePlus.
How can we break the situation under such an industry trend? All members of OnePlus must do all the thinking to the user center, and all actions to the user experience. Specifically, you can start from the following two points:
First of all, we must firmly believe that refueling is the biggest asset of OnePlus, and it is also the foundation of OnePlus. OnePlus is not only our brand, but also the common brand of refueling. Only with the continuous recognition of the cheerers can we go longer and longer. Myself, each of our partners should do a good job in the connector between the brand and the user, to take the initiative to listen to the user and timely feedback, frank communication.
Secondly, we must firmly believe that good products can speak, insist on doing a good job of product experience, and impress users with details. We want to create a performance flagship that puts the gaming experience first. On these long-term pain points, OGA Group has invested a lot of manpower and resources to create a combination of software and hardware technology, and in the future, we will bring more black technology and continue to use hardcore technology to refresh everyone's cognition of game experience and performance.
