Who says everyone has no money to chop their hands? This year's Spring Festival small long holiday, consumers shopping that is called a fierce.
According to the Consumption Insight Data for the Spring Festival of the Year of the Tiger released by Suning Tesco, the sales of home appliances with red, national tide and tiger elements increased by 125% year-on-year. In the retail cloud stores in counties, towns and villages, Midea's sales increased by more than 200% year-on-year, Suber's sales increased by 131% year-on-year, and Vantage's sales increased by 270% year-on-year.
In terms of category, lazy home appliances are now very popular. Most consumers choose to relax at home during this year's Spring Festival, so such as dishwasher sales increased by 52% year-on-year, washing machine sales increased by 40% year-on-year, electric steamers, heaters and sweeping robots have become the new favorites of small household appliances.
In terms of audience, don't think that young talents like to buy and buy, the consumption power of the elderly can not be underestimated, there are data showing that Suning Tesco smart home appliances and smart phone consultation volume increased by 113% year-on-year, the elderly are becoming the main force of smart consumption. The emergence of this phenomenon also benefits from the Spring Festival service of elderly shopping guides launched by Suning Tesco, covering more than 1,000 cities, which greatly reduces the threshold for online shopping for the elderly.
Another interesting phenomenon is that at present, the Winter Olympics are in full swing, and the sales of tide play gift boxes represented by Suning Tesco's China Ice and Snow Co-brand IP Blind Box have also been robbed by everyone, and the sales of snacks with healthy low cards have also increased by 189% year-on-year.
On the whole, the fiery consumption scene of the Spring Festival of the Year of the Tiger not only reflects people's pursuit of quality life, but also reveals the huge market space under the economic cycle and the infinite possibility of consumption upgrading again.
