Compare the automobile market nearly 10 years ago, only to find out how much domestic brands have changed in the past ten years, from the rise of 10 years ago, to the current mainstream market also occupies the right to speak, throughout the past 10 years of "car journey", there have been many changes, one by one.
1. National street car innovation - from helplessness to fun supremacy
People who bought domestic cars 10 years ago were basically people who were for daily commuting and were not willing to spend too much money on cars, in other words, as long as they were convenient enough. 10 years ago, the scooter market belonged to Chery QQ, Changan Benben's world, small body is convenient to drive in the city, low price will not bring too much burden.
And 10 years later, the same explosive commuter mini car became the Wuling Hongguang Mini EV. Although the core purpose is also to meet the commuting needs, the young people who buy the Wuling Hongguang Mini EV value the unique trend attributes of this car, interesting is more obvious than practical label, the national street car has transformed from a helpless move to a daily and interesting choice in the past 10 years.
2, driving personality highlights - from a shallow taste, to blossom everywhere
When it comes to driving pleasure, in the past it was more of a patent that belonged to imported cars. However, as early as 2001, the "beauty leopard" launched by Geely was also "popular" in the village. Despite the unsatisfactory performance of the power, the appearance of the coupe was still extremely bold and rare at the time. But in such a market segment, the pursuit of personality and driving at that time was limited to this.
But today's domestic brands are fully capable of controlling more market segments while holding the demand for ordinary family cars. Also in the field of performance cars, there are already models that can be used at both the design level and the mechanical quality level. Lynk & Co 03+, MG MG6 XPOWER, etc. have refreshed many people's cognition of domestic performance cars, and more importantly, this proves that in the field of market segmentation, domestic brands can now also be driven with ease.
3, the rise of domestic high-end - although the road is tortuous, but the future is bright
However, once the high-end market is mentioned, for the domestic brands that have always taken low prices as the core, it is more like a soft underbelly that wants to be covered. Once Borgward and Qoros all held up the banner of "high-end", menacing but returning home, whether in terms of brand power or actual performance, it is difficult to say that they carry the high-end banner.
Today, the domestic brand that wants to carry the high-end banner is BYD, which has laid a good foundation.
When it comes to BYD's representative models, everyone may think of F3, after all, the magic change of "Toyota Corolla" is less than half the price, which became a powerful product for people to remember BYD.
But what really belongs to BYD's self-developed masterpiece is the BYD Han model that sold 117665 units last year alone. As a product model positioned in large and medium-sized cars, BYD can be described as a popular car in domestic cars. If the Great Wall Haval is the leader of domestic SUVs, then BYD Han is also a reformer of the new energy C-class sedan, with sales of more than 10,000 for 5 consecutive months, which has shown that the Chinese people no longer succumb to the authority of foreign brands in the face of cost performance and configuration, and use practical actions to stand for domestic car companies.
The price of the whole series is more than 200,000, so that Han DM and Han EV have suffered dividends in the C-class electric sedan. In the face of vicious competition in domestic cars in 2022, BYD has also updated the Han series models and sacrificed the killer "DM-i" super hybrid model. It is reported that bydy Han DM-i is basically the same as the DM model in appearance and interior, and the whole series is equipped with blade batteries, and in the power system, Equipped with a plug-in hybrid 1.5T engine, the maximum power is 102kW; two-wheel drive models provide 145kW and 160kW two motors, four-wheel drive models equipped with 160kW and 200kW motors, zero hundred acceleration up to 3.7 seconds, although Han DM-i has not yet officially started to sell, but it is reported that the pricing is about 220,000 yuan, is expected to further reduce the price of Han, so that car owners with small budgets can choose BYD's classic model of this new era.
It is worth mentioning that the Han EV that was updated together also provides a 715km endurance, allowing Han to enter the 700km endurance club, and the four-wheel drive version has also been increased to 610km, so that the owner of the endurance anxiety is no longer afraid of han EV.
Although the domestic high-end road has not been smooth before, the strong competitiveness of the Han series itself and the BYD brand with a large enough volume behind it have made the "impact on the high-end" no longer appear to be vain now, and BYD also announced last year that it will launch a high-end brand in the first half of 2022.
And BYD's impact on the high-end road is not alone, the new car forces are advancing rapidly, Weilai is at the beginning of the declaration to be a high-end brand, the new car ET7 is on the way, whether the domestic brand can break the high-end market, to a large extent, will rely on these quality and volume of the coexistence of models.
4, the localization of the car machine - the ultimate magic weapon for domestic brands to emerge
In the past 10 years, the leap of domestic brands is obvious to all, but in the future where new things are constantly emerging, domestic brands will also face new challenges that their predecessors have never seen before, such as the surging tide of intelligence.
The addition of intelligence has gradually increased the status of the car and the machine, and the complexity has also increased. For domestic brands, the field of car machinery is a new challenge, but also a major opportunity to surpass imported models, whether it is Wei Xiaoli, a new force of domestic car manufacturing, or BYD and Geely, who are from old domestic brands, are seeking breakthroughs. Earlier, there were rumors of Geely's acquisition of the Meizu system Flyme, which also showed that domestic car companies were seeking relays on the car machine, and Huawei was also actively using HiCar to benchmark Apple Carplay, and exerting efforts on the intelligence and localization of the car machine system.
At present, the localization process of domestic brands is far better than that of foreign models that are not satisfied with the soil, although some car machines are protected by Apple's Carplay. Perhaps this time, domestic brands finally no longer belong to the ranks of catching up, but have their own leading edge.
From the budding of domestic production more than ten or twenty years ago, to today's ability to compete with imported models, domestic brands have done it: more interesting, more complex segmentation, more high-end, more grounded, the next five years is also the time point of the automotive industry reshuffle, highlighting the siege of the domestic brand, the question is which one?