The 56th Super Bowl (Super Bowl) NFL Major League Soccer's annual championship game will be held on February 23, 2022, US time, the Super Bowl has always been a big stage for major automakers to show their advertising ideas, this year Kia released a 60-second advertisement that did not use any verbal dialogue, but the content was indeed warm and warm.
The kia Super Bowl is obviously an electronic puppy named Robo Dog, which stands for Kia EV6, which is a new electric SUV that has ushered in a new era of pure electric vehicles for Kia.
The creative ad features Bonnie Tyler's Total Eclipse of the Heart as the backdrop. The robot dog sits in the window of an electronics store with a $299 price tag next to it. He looked a little frustrated when he looked down at the front row and saw the real pet dog giving a huge hug.
But the robot dog immediately perked up as he saw the owner of the Kia EV6 charging the car. He escaped the front door of the electronics store and chased after the departing EV6. The robot dog chased the EV6, dodging the box, and risked chasing the Kia, and Kia's driver was unaware of the puppy's existence.
After taking the elevator, the robot dog found himself on a roof. In his final sprint, he rushed out of the building, hoping to land on the EV6's open skylight. During the flight, his batteries ran out and everything went black. Instead of letting the cute robot dog fall onto the sidewalk or shatter into pieces, kia owners found the complete robot dog. He used Kia's on-board charger to restore the power of this cute robot dog. After charging, the robot dog opened his eyes and saw the smiling Kia EV6 owner.
At the end of the ad, the robot dog happily hangs its head outside the passenger window, and Kia sends a message: "Life is fully charged." The robot dog found his eternal home, and everyone lived happily together.
The best part of the ad was how Kia expressed some of the benefits of electric vehicles in a straightforward, easy-to-understand way. The puppy is there to tug at people's heartstrings, but not everyone will use their electric cars to power the workplace in the future, as other automakers have marketed their electric cars. Sometimes, you just want to charge your digital companion, drone or robotic animal or something else, and your next car might do that. Kia will expand the impact of advertising through a partnership with the Petfinder Foundation to encourage animal adoption.