Since Alfa Romeo announced its official entry into the Chinese market in 2017, sales performance has been tepid and slowly marginalized in the luxury car market. The main reason is that the main model Giulia failed to become popular in the market, and the quality control problems of the car dragged its legs. This is also a big taboo for new brands to base themselves on the Chinese market, which will make it difficult for brands to turn over in subsequent development, even if Alpha Romeo has solved the negligence of quality control in the past two years, it is difficult to win the recognition of consumers again. Therefore, at present, it has always been a broken can and broken attitude.
In the near future, Alfa Romeo will release a new car (22:00 Beijing time on February 8), which is a new SUV model based on the PSA CMP platform, which is scheduled to be put into mass production in March and completed before the end of the year. The car is designed in the style of the Tonale concept car released by Alfa Romeo in 2019. The design of the car can be said to be very distinctive, especially the exaggerated shape of the front face, like an emoji.
Alfa Romeo's design style has always been known for its boldness and exaggeration, and this car is no exception, with a slender light set and a small inverted triangle grille, which has a cynical aura. The streamline on the side is not too exaggerated, but the shape of the wheel hub is indeed eye-catching, then according to the road test spy photo that was exposed before, we will also find that this car will restore the wheel shape of the concept car to a large extent, which is very designed.
We don't know much about the car's interior yet, but I'm sure we'll continue to use the Alfa Romeo family design language and add some modern elements to the details. Frankly, I personally don't particularly like Alfa Romeo's cockpit design, which is more than dynamic and less fashionable. Hopefully, this car can make some changes and try to attract more young consumers.
In terms of power, due to technology sharing, then this car may use Jeep's 1.3T plug hybrid, it is also possible to use the french system of 1.6T plug hybrid, of course, I prefer it to be able to use the latter, if you use Jeep's powertrain, then this car is likely to be a "troublesome fine". In contrast, the 1.6T interminger performs better, providing 305 horsepower. The overall quality performance will not lag too far behind the same level of products.
When we saw the words FCA PSA CMP, we thought that this car was not going to end. However, I still recommend that you take a development perspective to look at it, from an objective point of view to evaluate whether this car is worth buying, and if Alfa Romeo can deliver a good answer, even if this possibility is small, it does not mean that it is impossible.
For more details about the car, we will wait for tomorrow's press conference to be officially announced, as an Italian car fan, I sincerely hope that Alfa Romeo can rise in the domestic market.