Recently, Shell Financial Reporter learned from the International Department of the China Securities Regulatory Commission that Shanghai Yang Guofu Enterprise Management (Group) Co., Ltd. has submitted the "Approval of Overseas Initial Public Offering of Shares (Including Ordinary Shares, Preferred Shares and Other Stocks and Derivative Forms of Stocks)".
For a time, the market was talking about it, "The first hot and spicy stock is coming?" ”
Screenshot of the International Department of the SFC
In the 19 years since its establishment, Yang Guofu has joined more than 6,000 stores
According to the enterprise investigation data, the predecessor of Shanghai Yang Guofu Enterprise Management (Group) Co., Ltd., Yang Guofu Spicy Hot Brand, was founded in 2003, which is a large-scale restaurant chain enterprise specializing in spicy snacks and franchises in China.
According to public information, in 2003, Yang Guofu's first direct-operated restaurant was established in Yonghe Street, Harbin, named Yang Ji Spicy Hot. From 2004 to 2005, Yang Ji Spicy Hot was officially renamed Yang Guofu Spicy Hot, and the first franchise store of Yang Guofu Spicy Hot was born. In 2007, Yang Guofu established Harbin Yang Guofu Spicy Hot Catering Service Co., Ltd., and 8 years later, Yang Guofu set up the group headquarters in Shanghai. In October 2018, Yang Guofu Spicy Hot had a "global center".
The official website shows that in the process of development, Yang Guofu spicy hot franchise headquarters operation system continues to improve, the company has: operation department, investment department, publicity department, procurement department, warehousing department, research and development department and other departments, the support for franchisees is more comprehensive, from store site selection, training and teaching, store design, event planning, material supply, store operation and other one-stop support.
"By 2021, Yang Guofu has joined more than 6,000 stores, covering 23 provinces and cities across the country, and has begun to expand to overseas markets."
It is reported that the Shanghai Global Center has three major sections: the International Affairs Center, the Catering Flagship Experience Center, and the International Business School Training Center. According to public information, the training center of the International Business School is mainly responsible for systematic guidance and training of franchisees around the world who want to join the Yang Guofu brand.
According to the enterprise investigation data, as the founder of Yang Guofu Spicy Hot, there are 6 enterprises in which Yang Guofu is the legal representative, of which 4 have been cancelled; there are 3 enterprises in which he is a shareholder, of which 1 has been cancelled.
According to the Beijing News, Yang Guofu said at the end of 2019 that "by 2025, the scale of 9,000 to 10,000 stores will be completed" "Previously planned to open 20,000 stores, but considering that internal competition is too fierce, it is reasonable to finally determine 9,000 stores." Specifically 9,000 or 10,000, to see. ”
On December 8, 2021, the company name of Yang Guofu Group was changed from Shanghai Yang Guofu Enterprise Management (Group) Co., Ltd. to Shanghai Yang Guofu Enterprise Management (Group) Co., Ltd., and at that time, there were voices saying that this move may be paving the way for listing.
There have been many food safety problems, and Yang Guofu has been named by the Consumer Association
Through the official public account of Yang Guofu, we can understand the entrepreneurial story of Yang Guofu and his wife.
In 2000, Yang Guofu and his wife began to set up a stall on the side of the road to start a business, stemming from a chance encounter with spicy hot on the street, Yang Guofu and his wife formed an indissoluble relationship with Sichuan spicy hot.
In 2001, after earning the first pot of gold, Yang Guofu, who has market acumen, discovered "spicy hot", so he decided to rent a small basement and think about how to develop a characteristic spicy hot base.
However, the development process is not smooth, and there are often cases of fried smoke and fried paste. Yang Guofu recalled this experience and said: "At that time, the learning peers bought back the spices and put them in the pot to fry, and even tried to use the watercress sauce to develop the base, although there was a profit, but the customer's evaluation was not good, so they decided to close the store and wait for the successful research to open." ”
After that, Yang Guofu and his wife, who have no experience in making spicy hot, constantly look for spices, try various base materials, try and make mistakes in taste, and collect feedback from diners... After several openings and closures, a unique base material formula was developed in the process of exploration.
Nowadays, Yang Guofu, who has thousands of stores around the world, is spicy and hot, attracting more and more attention.
In the process of development, Yang Guofu has repeatedly exposed food safety problems. In 2018, Yang Guofu's spicy hot Guangzhou store was exposed to employees putting on the cutting board on their feet. In March 2017, some media reported that on a takeaway platform, there were 27 Yang Guofu spicy scalding problems in Beijing, of which 13 did not obtain food business licenses, and the remaining 14 stores had problems such as untimely information updates and incomplete publicity, and the Beijing Municipal Food and Drug Administration intervened in the investigation.
In July 2021, the video blogger @Insider Picketing Bureau released a video in which the blogger secretly visited a Yang Guofu spicy hot restaurant, Yang Guofu spicy hot warehouse is full of rat droppings, and the ingredients continue to be used after being bitten by rats. After the store closed, the remaining ingredients in the open display freezer were not stored in the closed refrigerator, and the new ingredients were mixed with the overnight ingredients the next day. At the same time, the video also shows the staff washing shoes in the washing pool and washing the containers with pig lungs. The health certificate requirements for store probation personnel are not strict.
In this regard, Yang Guofu responded on July 25, 2021: Recently, the company paid attention to the reports on the food safety of individual franchise stores on the Internet and set up a project team to investigate. At present, the store involved has been closed for rectification, and the company has sent staff to supervise, while reiterating food safety and standard operating procedures to the store. The company will increase the number of monthly killings in stores across the country and continue to increase the intensity of killing. Failure to follow the management of individual stores will be taken as a warning, and such behavior will not be tolerated or tolerated.
In September 2021, the Beijing Consumer Association released a report entitled "Fat Brothers, Yang Guofu and many other catering stores have been fined, how many have you eaten?" article.
According to the article, Yang Guofu's spicy hot many stores were ordered to rectify and given warnings and punishments according to law.
Spicy hot "double male" jianghu story, Yang Guofu Zhang Liang has a relative
Earlier, in the fan base of Yang Guofu's spicy and hot official Weibo, some netizens threw out questions: "Is Zhang Liang Yang Guofu's nephew?" ”
The Beijing News shell financial reporter noted that the topic #Zhang Liang is Yang Guofu's nephew had been on the hot search in 2019, and the topic was currently read by 290 million and discussed by 28,000. (Zhang Liang here is spicy and hot Zhang Liang, not the model Zhang Liang)
Weibo topic reading volume Image/Weibo screenshot
For the answer to this question, Zhang Liang, the founder of Zhang Liang's spicy hot scalding, said in a special interview with caijing reporters and his relationship with Yang Guofu: "There is no blood relationship, it is a kinship relationship. He was my aunt's cousin-in-law, and the two of us were of equal generation. ”
According to the official website, Heilongjiang ZhangLiang Catering Co., Ltd. was founded in 2008, "a global restaurant chain enterprise integrating direct operation, franchise, research and development training." "Zhang Liang spicy hot sauce spread across more than 1,000 cities around the world, with more than 100 directly operated stores and more than 5,800 chain stores, establishing a wide range of popularity and high-quality reputation in the industry."
Since the beginning of 2019, Zhang Liang Spicy Hot has officially launched the strategic layout of the global store chain, and has established 30 brand stores in 20 cities in 8 countries, including Australia, Japan, Singapore, the United States, Canada, the United Kingdom, and New Zealand.
Shell financial reporter noted that Heilongjiang Zhang Liang Catering Co., Ltd. has been cancelled on June 8, 2021, Zhang Liang spicy hot company new name is Heilongjiang Shengshi Qianqiu Catering Management Co., Ltd.
For this move, Zhang Liang spicy hot has responded to the outside world, "The name change has nothing to do with the company's development strategy, and in the future, Zhang Liang spicy hot will continue to take the route of store franchise and catering management." ”
Beijing News shell financial reporter Yan Xia Editor Song Yuting Proofreader Zhao Lin