According to Xinhua Sports, the International Olympic Committee revealed that the number of viewers Chinese mainland the opening ceremony of the Beijing Winter Olympic Games was the same as the number of global viewers of the live broadcast of the opening ceremony of the Pyeongchang Winter Olympics.
IOC spokesman Mark Adams revealed at a press conference on the 6th that the opening ceremony of the Beijing Winter Olympic Games Chinese mainland about 316 million viewers, which is roughly the same as the global audience for the opening ceremony of the Pyeongchang Winter Olympics.
At the same time, Adams said that the National Broadcasting Corporation (NBC) conducted a 190-minute live broadcast of the opening ceremony of the Beijing Winter Olympics, and the number of viewers is still being counted; in addition, Australian rights holders said that their live broadcast of the opening ceremony of the Beijing Winter Olympics has increased by 331% compared with the previous session.
(Xinhua Sports)
![The Winter Olympic Highlights | 316 million Chinese mainland audience to watch the opening ceremony[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)