On February 22, the Beijing Winter Olympics have come to an end, and Bach gave a high evaluation of the Beijing Winter Olympics, saying that it was an unprecedented Winter Olympics, whether from the field or outside, it was very well done. Beijing has also become the "City of the Two Olympics", praised by athletes from all over the world.
Recently, the South Korean media reported on the Beijing Winter Olympics, with the picture is the game of Gu Ailing playing in the restaurant, but the people inside are not paying attention to the game, with the text: "According to statistics, the ratings of the Beijing Winter Olympics, in the United States, compared with the Pyeongchang Winter Olympics fell by about 39%!" ”
In response to such remarks, it can indeed be responded to by the remarks of IOC spokesman Mark Adams, specifically: "The Beijing Winter Olympics has become the highest-rated Winter Olympics so far, and has written new records in terms of broadcast time, technology, content production methods and so on." ”
As for the Korean media said that the Beijing Winter Olympics in the United States has a relatively low rating, this can refer to the "Washington Post" report, saying that television is no longer the first choice, and now more and more American viewers are watching the Winter Olympics through the Internet or digital platforms. The specific data is that in just 8 days of the Winter Olympics, the number of people watching the Beijing Winter Olympics on the OBS digital platform has exceeded 45 million, more than the entire period of the last Pyeongchang Winter Olympics combined. At the same time, on Peacock, a digital platform owned by NBC in the United States, the Beijing Winter Olympics also became the highest-rated Winter Olympics.
These data have punched the face of Korean media, they said that the Beijing Winter Olympics in the United States is not as good as Pyeongchang, but whether it is the official spokesperson or NBC's digital platform Peacock, the Internet, social media and other levels, the Beijing Winter Olympics are crushing the existence of the previous session.
As for the ratings of the Beijing Winter Olympics in China, it can be said that it is quite high, according to the data, the ratings of more than 100 events in this Winter Olympics exceeded 1%, and the ratings reached a maximum of 4.64%; the ratings of the CSM35 central city showed that from the opening ceremony on February 4 to the closing ceremony on February 20, the average viewership share of sports channels reached 6.05%, ranking first in the national star channel.
At the opening ceremony of the Winter Olympics on February 4, 44 satellite channels across the country broadcast on a total rating of 20.1% and a live TV audience of 316 million people. The closing ceremony was held on the evening of February 20, and was broadcast on 44 satellite channels across the country, with a total rating of 15.7%, a viewership share of 53.9%, and an audience size of 236 million people.
At the specific competition level, the 5 games with high ratings exceeded 4%, as follows:
Short Track Speed Skating Men's 1000m Final;
Short Track Speed Skating Women's 500m Final;
Short Track Speed Skating Men's 1000m Semifinals;
Short Track Speed Skating Women's 3000m Relay Semifinals;
Short track speed skating women's 500m semi-finals;
There is also the Chinese team's first gold short track speed skating 2000 meters mixed relay, and the ratings level also includes many people watching the commentary of Huang Jianxiang and Wang Meng in the network live broadcast, from which we can see how great the ratings and influence of the Beijing Winter Olympics are.
There is also a data, that is, the comparison between the 2022 Beijing Winter Olympics and the Tokyo Olympic Games in 2021, it is worth mentioning that three days before the closing ceremony of the Winter Olympics, the communication of the Beijing Winter Olympics has exceeded the overall cross-media reach of the Tokyo Olympic Games, the specific data is 47.905 billion times.
From the statistics of the beijing winter olympics ratings, it can be seen that the Korean media has been punched in the face, and the Beijing Winter Olympics is also the highest-rated Winter Olympics in history, and has achieved great success at home and abroad.