When the sacred flame of the Bird's Nest was extinguished again, Beijing, the first city in history, once again fulfilled the glorious mission entrusted by the times. From the opening ceremony to the progress of various competitions, and finally to the closing ceremony, all the athletes were dancing and celebrating happily, which proved that Beijing had once again held a successful Olympic event. When it comes to the Olympic Games, a big IP with more than a hundred years of age, in addition to paying attention to the hard work and efforts of the athletes, there is also a great curiosity about the funds for the construction of the venues and whether they can ultimately make a profit. When the world is facing the test of the severe epidemic, the Beijing Winter Olympic Games are still held as scheduled, and they have dedicated an unparalleled wonderful performance to the world, so what is the profit and loss of the Beijing Winter Olympics? Let's interpret it through multiple dimensions!
First of all, let's first pay attention to the profit and loss of the two olympic events closest to the Beijing Winter Olympics, the Tokyo 2020 Olympic Games because of the epidemic and other factors, resulting in the overall event will not be officially held until 2021, so the Cost of the Tokyo Olympic Organizing Committee in maintaining venues and other aspects will be seriously overspended, which led to the final end of the Winter Olympics, the Loss given by the Japanese side reached 40 billion US dollars. Although the 2018 Winter Olympics in PyeongChang did not have the impact of the epidemic, because all the venues were newly built and all the expenses were added, Pyeongchang eventually lost $13 billion. In fact, if you look further ahead, many Olympic host countries are facing the indisputable fact of losses.
To analyze whether the Beijing Winter Olympics will lose money, let us first consider the cost. Unlike the concept of the 2008 National Olympic Games, this Beijing Winter Olympics has always emphasized the concept of environmental protection and energy saving. Therefore, in the early stages of preparation, we have sought to obtain the maximum benefit with the least investment. Therefore, the venues of the Summer Olympic Games, including the Water Cube, have been very well remodeled to become venues that can also be used in the Winter Olympics. And in order to save money, Shougang's abandoned factory has become a competition venue for the big jumping platform project, and all kinds of waste utilization have been reflected. In the end, China's overall Winter Olympic budget was fixed at $3.9 billion, which was far less than Pyeongchang's $7.5 billion.
After looking at the overall cost input, let's focus on the revenue aspect. The revenue of the general Olympic Games is mainly divided into: broadcast rights, brand endorsements, ticket sales and other peripheral revenues. The biggest content here is the broadcast rights, the Olympic Games, the most well-known IP of the world's sports, can naturally sell a big price on the broadcast rights, although there is no official data at present, but according to the experience of the previous Olympic Games, the broadcast rights can bring at least more than 3 billion US dollars in revenue. In terms of brand endorsement, under the bidding of the Beijing Winter Olympics at home and abroad, a total of 820 million yuan of various brand sponsorship fees were obtained. Ticket sales were not recorded at all due to the impact of the pandemic.
There is also a very profitable point of this Winter Olympics, that is, the mascot ice pier. Since the appearance of the opening ceremony, the ice pier has become the top star in everyone's mind, dominating the hot search for a long time, causing countless loyal fans at home and abroad, and the Japanese reporter has taken the name of the pier for himself. The positive benefit of these publicity is that the ice pier has quickly become the world's hottest peripheral product, whether it is the Olympic Village or the concession store, it is able to see the long queues of people waiting to buy, and it is all sold out at the pre-sale stage online. Even after the end of the Olympic Games, the official online store received more than 2 million items of goods, but it was sold out in a short period of time, which shows the strong market effect of the ice pier. Therefore, the official also began to launch a variety of ice piers around the time, handmade, key chains and other commodities have directly become an absolute hit, and this benefit is still playing an important role to this day.
There is also a very long-term benefit that the Winter Olympics will bring, that is, the enthusiasm of the broad masses of the people for ice and snow projects. 300 million people on ice and snow has always been an important slogan for the Beijing Winter Olympics. After seeing the Chinese athletes work hard and successfully make the five-star red flag rise, more and more people have begun to pay attention to ice and snow projects, and everyone is very happy to go outdoors and experience the fun brought by ice and snow. This directly led to the development of various types of ice and snow venues, and even the surrounding hotels and restaurants have all been better developed, and this benefit can become a boom in the next many years.
Therefore, in summary, the Beijing Winter Olympics is a project that can get benefits for a long time, coupled with the overall cost investment is not high, the Beijing Winter Olympics can bring good profits, and there will be no serious losses like Pyeongchang and Tokyo.