In the eyes of many Chinese, the red flag is a sacred existence. Since its birth in 1958, it has appeared as a "military parade vehicle", not only participating in many important military parades on the mainland, but also escorting a number of national leaders; it represents the progress of China's industrial revolution and also witnesses the rise of independent brands from scratch. It can be said that compared with other domestic brands, the majesty and aura of Hongqi are unattainable by any model.
On January 8, 2018, the Hongqi brand held a strategic conference in the Great Hall of the People, which is also the beginning of the rise of Hongqi in the past four years. From that moment on, Hongqi Automobile is no longer the endorsement of "official car", nor is it the "chairman's car" that will only appear on Chang'an Avenue and be surrounded by all the faith. Judging from the development in recent years, Hongqi has gradually learned to put down its body and enter the families and lives of more ordinary people.
As a Hongqi main 200,000-level SUV product, HS5 is the most impressive model of Xiaobian, which not only has the popular young style, but also loses the stability and majesty of the "national car". From the perspective of sales, the trading volume of HS5 in the past year can basically maintain about 10,000 units in a single month, and the strength should not be underestimated. So, for ordinary consumers, is it worth spending 200,000 yuan to buy a domestic "ceiling"? Xiaobian also went to a Hongqi 4S store in the city to find out.
As we all know, Hongqi is a totem in the history of China's automobile development, and the "idol aura" behind it is naturally self-evident. Although your Hongqi brand has created many cars that ordinary people can afford to drive for the civilian car market in recent years, it is still difficult to hide the glorious history of Hongqi.
First of all, from the storefront point of view, Hongqi looks particularly majestic among many car dealers, and the golden buildings and conspicuous "Hongqi" signboards make people notice this brand from a distance.
Entering the store, the golden decoration is even more impressive, although the day of the visit is close to the Lunar New Year, but there are still many people in the store. On one of the walls at the entrance, is the development process of Hongqi Automobile in the past 60 years, from the famous CA770 to the later L5, under the background of the "scroll", it shows the unique heroism and self-confidence of Hongqi as a "national car".
Since I had already contacted the relevant staff in advance, I saw the HS5 in front of me quickly after entering the store. Different from the impression of the editor, the HS5 placed in the store is no longer a calm black style, but a more youthful glory blue car paint, and the HS5 on the other side also uses a pearlescent white body unique to Hongqi.
Under the introduction of the sales staff, Xiaobian learned that the exhibition hall was placed in the 2.0T Zhilian Flag Sharing Edition with an official guidance price of 199,800, and it was also a model purchased by the most people. And in terms of cost performance, HS5 2.0T Zhilian Flag Enjoy Edition can also meet the pursuit of most consumers for cost performance, of which the car is equipped with parallel assist, open panoramic sunroof and reversing side warning system and other more practical configurations. Compared to the more expensive high-end models, this model is more like an entry-level product for young consumers.
However, thanks to the strong joint venture strength of FAW Group, Hongqi HS5 is also closer to the "big brother" Audi Q5 in terms of workmanship. Although there is some "commercial" style in the car, the flat-bottom steering wheel and the frizz material on the seat can still see the attitude of Hongqi "compromise" in the young market.
In addition, in the process of visiting the store, the sales staff is also very confident: "In fact, compared to the Audi Q5, the foundation of the Hongqi HS5 is not bad, it is larger than the Q5 in width and height, and the power output is more powerful than the Q5." ”
In terms of price, take the HS5 2.0T Zhilian Flag Edition placed in the store, the manufacturer's guidance price is 199,800, because it is close to the New Year, so Hongqi also gives a preferential range of 6,000 yuan for the current booking users. Finally, after adding the necessary expenses such as purchase tax and insurance, the one-time landing price is 224,000 yuan. However, it is worth mentioning that in the process of bargaining, the sales staff also said that if they come to book a car after a year, then the concession will increase by about 8,000 yuan on the basis of 6,000 yuan, which is equivalent to offsetting the purchase tax. And in the sales policy of Hongqi, HS5 not only does not have terms such as body color markups, but users can also enjoy lifetime free warranty services.
However, the other party also revealed a message to the editor, that is, the current hongqi automobile and Wanda Group have opened a cooperative relationship. As long as it is a car owner from Hongqi, they have the opportunity to enjoy the free parking benefits of any Wanda underground parking lot in the country from 9:00 am to 19:00 pm, and the owner himself can go to Wanda Cinema with his ID card to watch movies for free, and the above two benefits are lifelong.
Finally, in terms of mortgages, the dealer provided consumers with a loan amount of 120,000 yuan, which was repaid in 48 installments, that is, 4 years, with an average monthly repayment amount of 3224.07 yuan. After subtracting the number of loans, the final down payment price is only $104,000.
Auto Network Review: Hongqi is reshaping its brand influence
In today's market, there are not many models with their own traffic, in addition to Ferrari and other foreign supercar brands, in the minds of Chinese, only Hongqi can afford this face. From the hall-level "national car" that stands tall above to the "people's car" that enters the homes of ordinary people, Hongqi has gradually learned to transform in recent years.
Take the HS5 of the store this time, the official guidance price of 183,800 to 249,800 in addition to the taste of the premium of the middle point brand, the overall performance is still in line with the impression of domestic brands. And on the occasion of the New Year, only Hongqi can provide consumers with 6,000 or even 8,000+ yuan discounts. However, as an ordinary consumer, is it worth spending 200,000 yuan to buy a "national car"? Feel free to leave a comment in the comments section below.