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The taste of the year is not the heritage丨 intention to "show" out a happy life

Xining, February 4 (Xinhuanet) -- Holding embroidery in her left hand and a needle in her right hand, Chen Xiuhua filled two pieces of embroidery with tigers with cotton, quickly stitched the embroidery samples together, added some decorations, and then embroidered the tiger's beard and eyes... A lifelike tiger sachet is freshly "baked".

The taste of the year is not the heritage丨 intention to "show" out a happy life

Handmade works of green embroidery. Xinhua Netfa (Photo by Xie Qingyu)

In Qinghai, folk embroidery crafts such as Turkish plate embroidery, Huangzhong pile embroidery, Dangerpi embroidery, and Menyuan Hui embroidery are collectively known as "green embroidery". In the green embroidery studio of Qinghai Danikun Cultural Tourism Co., Ltd. in Chengzhong District, Xining City, Chen Xiuhua, a 60-year-old non-hereditary heir, flies needles and threads and concentrates on making embroidery products.

"In the Year of the Tiger, I will embroider tigers, and I can embroider all kinds of tigers." I've been embroidering all my life, and this used to be the work of passing the time, and I didn't have anything to do with insoles, sachets, embroidery on clothes, etc. Now I can communicate with many sisters, create embroidery samples, and earn money, which is something I never thought of before. I feel very happy on such days. Chen Xiuhua said that in recent years, through protection, inheritance and development, green embroidery has become a cultural symbol with unique Qinghai characteristics.

The taste of the year is not the heritage丨 intention to "show" out a happy life

Chen Xiuhua showed reporters the traditional costumes of the Turkish people. Xinhua Netfa (Photo by Xie Qingyu)

Chen Xiuhua showed reporters the Turkish costumes that had been treasured for many years. She introduced that the embroidery on the Turkish costume is not only hand embroidery, but also a lot of machine embroidery. "The difference between machine embroidery and hand embroidery is still very large, and it is easier to distinguish." Machine embroidery is flat, neat, wired head, hand embroidery is more three-dimensional, rich stitching, embroidery is delicate. ”

The taste of the year is not the heritage丨 intention to "show" out a happy life

Handmade works of green embroidery. (Photo by Xie Qingyu, Xinhua Net)

Zhang Dan, general manager of Qinghai Danikun Cultural Tourism Co., Ltd., introduced that with the arrival of the Year of the Tiger, the order volume is also increasing, and the content is basically cultural and creative products such as sachets, pillows, pendants and other cultural and creative products related to tigers, which are sold to Beijing, Shanghai, Guangzhou, Jiangsu and other places.

The taste of the year is not the heritage丨 intention to "show" out a happy life

Shan Yongwu is embroidering cultural and creative products. Xinhua Net Yu Hao photo

Shan Yongwu, who is engaged in non-genetic inheritance like Chen Xiuhua, opened an intangible cultural heritage paper-cutting studio a year ago in Taobei Village, Dabaozi Town, Chengbei District, Xining City. The studio is small in size and is filled with Shan Yongwu's green embroidery and paper-cut works. "The green embroidery works in our province highlight the strong local characteristics, and the villagers are also very interested in these, so I take them to embroider together, and these are all from their hands." Shan Yongwu pointed to the green embroidery work next to him and said.

The reporter learned from the Department of Culture and Tourism of Qinghai Province that in recent years, Based on the advantages of intangible cultural heritage resource endowments, Qinghai Province has innovated and practiced the poverty alleviation work of intangible cultural heritage, and the influence of regional cultural brands has been continuously enhanced by improving the policy system, increasing financial support, strengthening service guarantees, innovating training models, and continuous publicity and promotion. Up to now, Qinghai Province has identified 15 Qingxiu Poverty Alleviation And Employment Workshops and 60 Qingxiu Cultivation Enterprises, and 33 Intangible Cultural Heritage Workshops have driven the employment of 150,000 people, with an output value of 110 million yuan.

"In the development of the cultural tourism industry, the Department of Culture and Tourism of Qinghai Province selects traditional skills and intangible cultural heritage projects with more employees, suitable for employment and market potential, and guides local governments, enterprises, colleges, industry associations, designers and other parties to jointly promote the establishment of intangible cultural heritage workshops and non-genetic practice centers." At present, all cities and prefectures in Qinghai Province have built cultural tourism industry clusters with Regong art, Turkish pan embroidery, Guinan Tibetan embroidery, Huangzhong pii embroidery, Hehuang embroidery, Tibetan carpet, jade carving, stone carving, handicraft production as the main body. Zhu Guiying, director of the Intangible Cultural Heritage Division of the Qinghai Provincial Department of Culture and Tourism, said. (End)

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