Who is the fastest person to roll over in 2022? The answer must be Song Zhiya.
She quickly became popular with a love variety show, and she was sassy and beautiful, from makeup to clothing was shared on social media, but less than a month later, she was "crusaded" by public opinion because of wearing fakes.
Just a few days ago, Song Zhiya gave an exclusive interview to the D news agency, responded positively to the media on the issue of fake goods, and apologized for her short-sighted ideas.
In the interview, she choked up and confessed: "I have no concept, it's all my fault." I thought I was just pretty, so I didn't take it seriously. Fakes are also bought because they are beautiful. ”
But is it really just because it's beautiful?
It all started with the romance "Singles is Hell".
In the show, Song Zhiya appeared in the image of beautiful and gold, and appeared in a dress of more than 100,000 yuan.
In total, she brought more than thirty outfits with her during the nine-day recording, including some big-name luxuries.
In addition, on her personal Ins, you can see her living in Trimage in Sanshui Cave, and the expansive riverview superior apartment opposite the bustling Gangnam area.
She also revealed in the video that although her family is very well-off, these luxuries and high-quality life are all bought by her hard work.
As a result, the attention of her various platforms has soared, and the attention has been a million levels, after all, who can refuse an independent and sober-minded "Bai Fumei"?
While high popularity brings dividends, it will also expose some problems faster. And this rapidly rising new Internet celebrity has fallen much faster than we think.
Not long after the end of the show, some netizens began to openly question her luxury goods as fakes, and at first Song Zhiya did not give a specific response, and as the topic quickly fermented, people found that many of the luxury goods she showed could not withstand "scrutiny".
Van Cleef & Arpels' entry port is misplaced and there is a clear difference between the original and the genuine.
A Dior Monogram bandeau worn during the show could not be found on the official website, but it was found in a Korean brand, and it cost less than 20,000 won (more than 100 yuan).
At first glance, the bandeau dress from Marine Serre is actually a crazy little brand imitation, but it is a hundred dollars.
Chanel's knitted short top was also identified by netizens as a "cottage" because of its rough workmanship and strange shape of the iconic double C Logo.
The same blue top as Jennie's has obvious differences in color and fit, not to mention that this Vintage piece from the nineties is an old one from Jennie's mother's closet and has long since ceased to be produced and sold.
In the follow-up, people began to make a big deal out of all of Song Zhiya's items on social media, she not only wore fakes in a high profile in the program and daily life, but even used fake goods mixed with real goods to open the box, and was complained that Song Zhiya wore more fake goods than her own clothes.
Even the house shown in the variety show was disclosed by the Korean media that it was rented by the agency company.
The next day, she posted a handwritten letter on Ins acknowledging the fact that she had used fakes on social platforms and shows, apologizing to all those who were disappointed and hurt for this, and also apologizing to designers and brands for violating the original, and would remove all content involving fakes.
As soon as the matter came out, her cooperation with many brands was quickly canceled, everyone avoided it, and the show she participated in also said that all her shots would be removed, and her career was completely suspended.
At the same time, she also removed all the content of all platforms, and major accounts turned to privacy, leaving only apologies on Ins and YouTube.
In the video, she changed the refinement of the past 24 hours without dead ends, appearing particularly haggard, and after apologizing to the public again, she also deeply reflected on her past misconduct.
At first I just thought they were too beautiful, so I bought them. As people's attention gradually increases, they are becoming more and more degenerate in this illusory imagination of wealth.
This "beautiful dream" about Song Zhiya overturned in less than a month.
It was like a flash in the pan, and it quickly shattered like a meteor.
Song Zhiya's act of knowing the fake and wearing fake has made her pay an extremely painful price, and in the short period of one month that she has become popular, countless "Song Zhiya's same model" has also appeared on the domestic e-commerce platform.
Typing, high imitation, and counterfeiting have long been something that must be hidden, but the high imitation industry has formed a very straightforward and mature industrial chain, and has a very efficient response to big-name luxury goods.
Dresses like Dior's presbyopia bandeau and dresses that appropriate The Marine Serre elements have long been countless brands that rely on rubbing the edges with similar elements.
On the e-commerce platform website, you can see that there are a lot of loudspeakers writing about the products of the plate, not to mention the high-imitation factory that has developed into a production and marketing integration in China, and has begun to produce some products that cannot be seen by the naked eye, no wonder there will be netizens who joke that If Song Zhiya comes to Buy in China, it will not be so easy and thorough.
The audience of high imitations is also much larger than we think, and the still vigorous development of the high imitation industry can also provide a glimpse of people's attitude towards this gray industry.
First, among Gen Z, fashion taste is gradually becoming a social tool.
The sociologist Jean Baudrillard said, "The purpose of our consumption is no longer survival, but desire; we manifest our tastes through consumption, and mark the class to which we belong through the symbols we consume." ”
People love to create social distancing with expensive luxuries, as Song Zhiya showed on the show, and the high-profile dress quickly divides her image with other guests into two categories.
This move of increasing attractiveness through financial resources has long been extremely common in life.
The popular product of big-name luxury goods is a social currency, which can easily win attention, which brings great psychological satisfaction to people, and naturally many people are moved by this "charm bonus".
The constant emergence of fashion Kols and popular icons with highly sought after styles has exacerbated this situation by creating a circle shape with a variety of exquisite pieces.
The fashion trend changes every season, the speed of luxury replacement is also increasing day by day, when its update speed exceeds the range that individuals can afford, in order to continue to maintain the human design, there will be such "Song Zhiya".
They flaunt their class with material and consumption, and identify themselves with external material elements.
As the economist Veblen called conspicuous consumption, people consume luxurious material life for the purpose of showing off, in order to let others see the capital they have, so as to gain respect, but this behavior itself is completely divorced from the original purpose of practicality.
And the rapid iteration of fashion also stems to some extent from the struggle between classes to open up the gap.
"Song Zhiya" wants to maintain their status by standing at the forefront of fashion, so fakes have become a tool for these "Internet celebrities" and "fashionable girls" to flaunt aesthetic superiority. In order to make herself recognized, the girl desperately piles herself up and loses her conscience, just to try to cram herself into such a standard, not to mention the economic conditions that are not allowed.
So they sink into the trap of consumption deeper and deeper, unable to extricate themselves.
In the end, it is difficult to turn back on the wrong path of knowing the false and wearing the false.
In a materialistic society, a big brand bag, a suit with a logo, even if it is beautiful, but having them does not mean that you are part of the upper class.
It's cruel, but that's the reality.
There is nothing wrong with the desire for a good quality life and the desire to be popular.
The luxury goods themselves, which are carefully designed and carry the aesthetic concepts and high-end craftsmanship of the brand, should not be the source of all evils that are criticized.
However, when the dressed girl can't afford these expensive "trends" and uses fakes instead, how can such self-deceptive behavior bring a real sense of fashion and luxury?
In this mentality, women, as the main body of "dressing" in fashion, have lost the right to actively choose in order to cater to the so-called new trend.
We need to realize that the perfect life behind those lenses is beautified by lights and filters.
The consumption trap always induces people to have more, while ignoring the practicality of consumption, twisting elements such as big names, new products, limited quantities, conspicuous logos, and wearing out faces into the original intention of consumption.
At a time when consumerism is prevalent, individual female consumers suffer from the loss of individual sovereignty, while the capitalists and counterfeiters who compile dreams are copying and pasting, formulating aesthetic standards, and profiting from it.
But in fact, if you really want to live a brilliant life and get the real love of others, you can easily get it with a few luxury goods.
They will only make you the icing on the cake, and it is still you who matter.
Outward blessings cannot define a person, and a glamorous appearance will not be the whole of life.
The blessing of superstitious things will only make them lose their true selves even more.
Don't fall into the abyss of material things in order to become a fashionable spirit in the eyes of others.
In the end, you can't help yourself.
Edit: Tristan
Fine Arts: Roland